The Future of Broadcast Television
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 The television industry has been fighting against progress for the
last several years, but finally appears to be coming around and
accepting that change is inevitable. First it was Tivo and the industry
worrying about customers skipping commercials. At first the networks
fought against it, but now, willingly or not they are shepherding a
return to more integrated advertising. Sadly, it hasn't resulted in a
reduction in the number of commercial breaks, except for the people
using Tivo or any other Digital Video Recorder (DVR).
Now
the networks are struggling to adapt to the Internet. At first they
seemed to ignore that it existed, then they built websites, and now
almost all shows try to extend the viewing experience into the online
world and try to build a community around the show. ABC is the most
forward thinking of the networks, becoming the first to sell television
episodes immediately after they air via Apple's iTunes music store for
$1.99. Some of the other networks followed suit, and ABC has gone so
far as to offer their programming on their website for free. ABC offers
their programming on their web site for free because it contains
advertising.
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Projecting the Future
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I've been hearing for a while now about the big bulb projector
being on its way out soon, which will be a happy day to the legions of
consultants traveling around and helping organizations around the
world. I personally will be happy to say good riddance to the
expensive, unreliable technology that have been a source of frustration
and embarassment for millions of people.
Whether
they will be replaced by LED or laser-powered projectors or something
else, isn't really important. Let's instead focus on innovation that is
on its way, how it will impact behavior, and maybe a little bit about
my vision for the future of information sharing. ...................................................................................................................... Read more |
