Are you interested in reaching bloggers? Going a bit further, are you interested in learning how to handle bad reviews, utilizing user-generated content as a PR tool and engaging in a positive conversation with potential visitors?

 

 

In the next STS webinar, we talk with Jim Brody, International Sales Manager, Destination Marketing for TripAdvisor.

 

We'll discover:

• The environment and user behavior online and how it differs from potential travelers in other settings.
• Specific tips on how to interact and utilize this amazing environment
• Utilize specific tips on how DMOs and their stakeholders can interact with TripAdvisor

 

TripAdvisor is the largest travel information product in the world, currently used in over 100 countries. Its purpose is to help people plan and have the perfect trip.

 

Jim Brody heads up destination marketing outreach efforts for TripAdvisor. Jim joined the company in 2005, bringing with him fifteen years experience working with DMOs in the broadcast and Internet arenas and over twenty years experience in media as a whole. Jim developed the DMO program for TripAdvisor and has grown their DMO team from one to six people, working with hundreds of organizations from all over the world, ranging from small towns to whole countries. He specializes in helping his clients navigate the social media terrain and effectively utilize both TripAdvisor and other Web 2.0 sites to market themselves. He holds a bachelor's degree from the University of Pennsylvania.