STS Continuing Education
for the Tourism Professional
Bringing timely information right to your desktop, Southeast Tourism Society's Continuing Education offers online sessions covering an array of topics important to your organization's success. View the presentation from the comfort of your own computer and listen to the presentation over your own phone - without leaving your desk!
There is no charge for this 1-hour class.
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Measure and Manage
Making Sense of Analytics and Online Reporting
Presented by: Chris Adams
 Director of Online Marketing
Miles Media
Wednesday, April 21, 2010Time: 10:00 AM ET
Chris will demonstrate how you can make sense of analytics and online reporting, regardless of your budget, past marketing programs or the analytical tools you currently use.
 In recent years we have seen an explosion in data and the sophistication of how tools allow us to use information to make smart marketing decisions. Chris calls this data driven market.
This class will look at a variety of programs, approaches and tools where we can make smart marketing decisions to improve the return on each and every part of your marketing program.
We'll look at the essentials of web analytics, of data driven markets and how they are integrated with the overall marketing programs.
We'll look at the latest and often free analytic tools and how you can integrate those, how you can use these tools to constantly improve your marketing programs, whether it's your search engine marketing, keyword buys, search engine optimization, e-mail marketing program, or conversion from inside your Web site.
Finally, we'll look at how to use reporting in clear and compelling ways to demonstrate that you are a celebrity to your industry partners and to your other stake holders and the overall impact of your marketing programs.
Register for this class today.
This class is brought to you by...
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Should Your
Organization Join Southeast Tourism Society?
...Only if you want to network with top professionals, learn
from the finest educators and meet with the decision-makers in Washington, D.C.!
STS's desire is to advance the cause of tourism. We believe
unifying the industry only strengthens the cause of tourism. STS also believes
that regional promotion through partnerships, creates a powerful marketing
alliance.
Benefits include networking, education, advocacy, co-operative advertising programs, recognition, outreach opportunities and
more.
If you have any connection to travel and tourism, we
encourage you to join. Our members represent attractions, media, lodging, industry service providers, chambers and CVBs, simply everyone.
To learn more about Southeast Tourism Society, please visit
our
web-site at www.southeasttourism.org.
Darryl Wilson
STS Membership Sales
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Corporate Sponsors: Amtrak, Days Inn Worldwide, Madden Media, SMITH, Southern Living, Streeter Printing & Graphics, TRIPinfo.com
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