ProFishional Newsletter
February  2010
__________________________________________________________________________________ 
IN THIS ISSUE
Make a suggestion...
Product Review by Bruce Smith
Special of the Month
DAIWA unviels a New Look
Sharkfin Secures vital Chinese Patent

Make a suggestion.

We strive to continually provide you with new products, services and improvements you've asked for. Now you can help make a difference. Make a suggestion! 

email us:

info@profishional.com.au

 

Product Review by Bruce Smith

 
What does a fly-fisherman, (who doesn't lure fish), do with an excellent product called Lure Wraps that are use by thousands of lure anglers Australian wide to store and protect their precious fishing lures?
 
 
or visit
 

Special of the Month

 

http://shop.profishional.com.au/store/listCategoriesAndProducts.shop?idCategory=25

Free 
Kakyadak Squid Jig

with every order you place this month.

Made in Australia
 
Aus. Made
 
 Buy with confidence and support an Australian company.
 Let's Fight Back Australia!
Greetings!  
 
G'day and welcome to our February newsletter.

Always a pleasure to have you with us, lets get stuck into it.

Have a great month!

DAIWA Unveils a New Look

 
Daiwa New LogoGLOBAL brand Daiwa has unveiled a new logo alongside a new ethos - to evolve fishing from a hobby into a lifetime sport.
The logo will appear on new products early this year but will be a progressive process. Products with the current logo style will continue, with ultimately all products being replaced with new designs.
The company is also pushing heavily on environmental and lifestyle issues - something that is apparent in its new brand slogan.
A spokesperson for the firm said: "With growing concern about ecology and food safety, there has been a social orientation towards the environment and health issues.
"In such times, we will offer opportunities for everyone to communicate with nature as a new pleasure of leisure, and as a way for children of the next generation to also have a precious experience.
He continued: "It is our desire to let everyone feel the joy of communicating with nature through five senses. To fulfil our wishes, we aim to evolve fishing from a hobby of fishing lovers into a lifetime sport that everyone can enjoy throughout their whole life.
"As the top brand in fishing we will innovate within the industry and spread the pleasure of fishing that enriches our lives.
"We aim to organise the social environment for fishing and propose its new style that matches our modern life through various activities such as the development of innovative new tackle and services, and increase the places and occasions for fishing.
"As healthy as jogging or yoga, as easy as camping or barbequing, it will enable us to deeply communicate with nature; it is the new way of fishing as a lifetime sport that we hope to establish in the future."  

Sharkfin Secures Vital Chinese Patent

 SharkfinTHE Sharkfin spinning reel is now fully patented in China! The move gives the long-casting reel almost global coverage against copiers and will allow its distributor in the US, Castalia Outdoors, to clamp down on copyright infringers.
The news is very timely for US distributor Castalia Outdoors, which has recently put its Sharkfin reels through some very arduous testing.
Last year it was incorrectly stated that the Sharkfin was patent pending. The reel is actually fully patented in Europe, the USA, Japan, China, Australia and New Zealand.
Michael Richards, president of Castalia Outdoors, said: "The Sharkfin has international and US patents. First filed in 2004 and issued in 2005, this original reel design was developed and tested years prior to the filing of the patent by Guenther Burk, a meticulous German angler, inventor and businessman.
"Guenther has led his companies through tremendous success so it's no wonder the Sharkfin reel has resulted in sales from January to July 2009 of more than 65,000 units throughout Europe.
"Since there has been some question regarding the original design and patent compared to similar reels that have debuted recently, we have made all information on our patents available on our website: http://www.castaliaoutdoors.com/patents."

Sharkfin - Explained
The Sharkfin spinning reel is designed to cast further and eliminate tangles or 'bird's-nests' that are often encountered with spinning reels. The design greatly reduces friction on the line during the cast, allowing the angler to cast further and providing greater accuracy and less line stress. The 'fins' also retain the dreaded line loops that cause tangles on traditional spinning reels, and freely releases them on the next cast. The Sharkfin is used like any standard spool, it's braid-friendly and works with all reel-recommended line diameters.
 
Cheers and tight lines,  
 
Gisela, Wolfgang and the ProFishional Team