THE ALBERNI POST
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FEBRUARY ISSUE 
IN THIS ISSUE
The Big Melt: What to do when it's cold and wet
What's New: Keens are in! Check out our spring stock
What's Happening: Upcoming events
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NEWS from the 'POST
 
LOGODear Reader,
Welcome to the February edition of Alberni Outpost's very own monthly Newsletter! Not only do we feature a calendar of upcoming sales and fun events, but it is our desire to inspire you and your family to safely enjoy the great outdoors that surrounds us.   
 
 
 
forestThe Big Melt: What to do when it's cold and wet.
Vancouver Island, known for its lush rainforests and canyon-carving rivers, is considered one of the most beautiful places on earth. It also seems to be one of the wettest. Not that we mind of course. No matter how slobbery the weather gets there is always someone out for a kayak, dodging raindrops and wondering how anyone would want to stay inside. Nor are they the only ones. From avid walkers to die-hard cyclists, a little rain is all part of the big adventure. 
 
There are however a few things to consider before you go play outside. The biggest concern of anyone spending an extended time in a cold and wet environment is avoiding hypothermia. Hypothermia is defined as abnormally low body temperature that impairs mental and motor functions. In its advanced stages, hypothermia can be deadly.
 
We lose heat a number of ways. Something as simple as not wearing a hat on a cold day will cause rapid heat loss. We also lose body heat as our sweat evaporates. Movement of cool air across skin is another factor in heat loss. Staying dry, windproof, and wearing a hat are three very simple steps to preventing hypothermia when outdoors.
 
Now for the good news. Staying warm outside is as simple as understanding what to wear in wet conditions.You may have heard the axiom 'cotton kills', this is very true. When the conditions outside start to get damp, wet cotton will suck away any heat left in your body very quickly dropping your core temperature. To combat this, it's a good idea to wear either synthetics, silk, or wool on the first layer against your skin. These fabrics all work to pull moisture off your skin, keeping you dry and warm. They also dry quickly and have the added benefit of keeping you warm even if they get wet.
 
To accommodate changing temperatures westcoast outdoor enthusiasts wear several lighter layers rather than a single bulky layer. A middle layer is a layer that goes on top of your base layer and is used for insulating. An example of a good mid-layer would be a polyester fleece, which has moisture wicking properties.
 
It is essential for even moderate activities to finish off with a waterproof-breathable jacket. The idea is to retain your body heat while allowing skin-cooling sweat to evaporate.
 
Our backyard is wild and beautiful. I've heard many visitors marvel at the vast and untamed wilderness that sits at our doorstep year round. So what if it gets a little soggy? The rain calms our bays and brings outs flashes of colour in the wild. Bring on the rain and the rivers, go play outside. 
 
keensWhat's New: Keens are in! 
 
Keen footwear begins where other outdoor sandals end. Conceived and designed by Martin Keen, an international sailing champion, Keen sandals began as the perfect sport/water shoe hybrid. With a grippy sole and closed toe, Martin Keen built shoes he would want to wear while competing.
 
An established legend in the footwear industry, Angel Martinez saw the potential of Keen footwear and partnered with Martin Keen to expand the concept into hiking, sports and casual wear. Keen quickly became the fastest growing shoe company ever. Comfort and function are core values in the design of Keens and the result was a line of shoes that don't need breaking in, they just fit.
 
Today Keen gives back through a program called Hybrid.Care. Partnering with a wide variety of non-profit organizations Hybrid.Care supports many environmental and social causes and has given more than 1.5 million to this end.
 
Here at Alberni Outpost we hold the distinct honour of being a Heritage Dealer for Keens. This means that we have been identified as being dedicated to providing excellent customer service, quality and product selection. This being said, we are excited to announce that our Spring 2009 shipment has finally arrived! Bring the coupon found at the bottom of this newsletter and we will be happy to give you a 10% discount on your new pair of Keens!
What's Happening!: Upcoming Events at Alberni Outpost
 
February 22 7:45AM - 4:30 PM Essential Kayaking Course
March 8th 11-3 PM Gear Swap at Alberni Outpost! Buy and sell used gear! 10$ per table, call 1-866-760-0011 to pre-register by March 4th
March 12-15 Gear Grab Great deals storewide!
April 6, 2009 7pm at Avelon Cinema, Reel Paddling Film Fest
http://www.reelpaddlingfilmfestival.com/ 
Showcases the best paddling films of the year from around the world...Tickets available at Alberni Outpost
Many thanks to all our customers, we hope to see you again soon!
Sincerely,
 

Richard Antonchuk
Alberni Outpost

10% off Keen Footwear! LOGO

Print this coupon and recieve 10% off of Keen Footwear at Alberni Outpost upon presentation. 

 
Offer Expires: March 1st 2009