green spaces
 
Strictly Business e-Newsletter 
February 2010
In This Issue
Digital Portal Live!
New Web Sites
Chamber Highlights
Dining Survey
Mission Statement
Accreditation
Upcoming Chamber Events
New Members
Chamber Bucks
Benefit of the Month
2010 Membership Directory
Member Spotlight
US Census Bureau
Seven Biggest Mistakes
Solid Rock Photos
Leadership Tuscarawas Steak Fry
Healthy Tusc Winter Hike
Event Photos
Join Our Mailing List!
Quick Links
Tuscarawas County Chamber of Commerce Board of Directors
 

*William Treciak 

Electronic Data Pay. Sys.

*Eric Cameron

Tuscarawas Ins. Agency

Marge Jentes

Twin City Hospital

Carey Gardner

Union Hospital

*Kent Watson

Watson & Burkey Wallpapering

Gregg Andrews

Kent State Tuscarawas

Gary Little

TC Community Improvement Corporation

 Dee Grossman

TC Convention and Visitors Bureau

Carolyn Woodring

Newcomerstown Chamber of Commerce

Mike Taylor

City of New Philadelphia

Steve Schillig

Ohio Small Business Development Assn.
Mark Fearon
Sugarcreek Business Assn.

*Don Hoffman

TC Farm Bureau

Kerry Metzger

TC Commissioners

Harry Eadon

TC Port Authority

Kris Cardani
Hampton Inn  

Tom Hostetler
Prestige Creative Marketing
Nichole Zesiger
First National Bank of Dennison
Mike Davis
Adventure Harley Davidson
Chad Conrad
Muskingum Lakes Chapter American Red Cross 

Jac Clay

Susan Reidenbach
*Nichole Zesiger
First National Bank of Dennison
*Tom Hostetler
Prestige Creative Marketing
Paul Hickman
Buckeye Career Center
Christopher Harris
Harris Battery, Inc.
 
 

TC - Tuscarawas County

* Denotes Officers
Digital Portal LIVE!
Don't forget that www.digitaltuscarawas.com is live. Please take a few moments of your time to check out the new site Please contact Liz Clough to advertise on this site or to provide a link. Any questions or comments please contact Jill McCartney
New Web Sites
www.tusctechpark.com
 
Hello Tuscarawas County,  
Jill head shot 
On January 26 we held our 51st Annual Awards Banquet for the Tuscarawas County Chamber of Commerce at the McDonald Marlite Conference Center.  The evening started out with networking, cocktails, appetizers, seat assignments and last minute reservations.  While dinner was served and enjoyed the guests enjoyed a display of pictures from all of the events in 2009.  We also highlighted our 8 sponsors:
 
BOLTARON PERFORMANCE PRODUCTS
FIRST FEDERAL COMMUNITY BANK
HARRIS BATTERY, INC.
HUNTINGTON BANK
METEOR SEALING SYSTEMS
SPHERION
TAYLOR INSURANCE & FINANCIAL SERVICES
TRUCK SALES & SERVICE, INC.
 
The main "attraction" for the evening is announcing the awards.  We had many very well deserving people, businesses, and organizations honored.  Mr. Dick Fisher received the Hall of Fame award for 2009 and Dr. Jeff Cameron was honored as the 2009 Citizen of the year.  Both men have given so much to the community and we thank them once again.
Mr. Bill Harding was honored as the 2009 Volunteer of the Year for the Tuscarawas County Chamber of Commerce for his many years of volunteering and leadership.  Bill also received an honorary lifetime membership with the Tuscarawas County Chamber of Commerce.
Small Business of the Year for 2009 is McInturf Realty and the 2009 Organization of the Year is Trumpet in the LandMr. Zachary Zesiger, first grade teacher at Dover Avenue Elementary was chosen as the 2009 Educator of the Year. 
As the staff at the Tuscarawas County Chamber of Commerce evolves and changes we look forward to working with all of you to continue making Tuscarawas County the best place to live, work, and play!
 
 
Jill R. McCartney, IOM
President/CEO
Tuscarawas County Chamber of Commerce

Chamber Highlights

ADVERTISE ON CHAMBER BUCKS
With the launch of our newest program, Chamber Bucks, the Chamber of Commerce can now offer your business the opportunity to place your logo on every Chamber Buck printed! You also will get recognition on every participating locations list. For only $10/month for 6 or 12 months you can be one of the first to utilize this advertising medium. Call Liz at the Chamber office today or email at elizabethc@tuschamber.com for more information. 
 
SPOTLIGHT YOUR BUSINESS
Contact the Chamber office about hosting a Business Before/After Hours or Business PowerLunch at your business. If you are interested in hosting in the upcoming months, please contact Jill at the Chamber office at 330.343.4474 or by email at jillm@tuschamber.com.
 
GET YOUR BUSINESS RECOGNIZED
The Chamber of Commerce wants to help your business get recognized. If you are interested in becoming a sponsor for one of our upcoming events, please contact Jill McCartney at the Chamber office at 330.343.4474 or by email at jillm@tuschamber.com.
 
WE'RE ALL OVER THE WEB!
The Tuscarawas County Chamber of Commerce is now on the web in full force! We have recently added LinkedIn and Facebook groups to the internet for discussions, events, job postings, news and updates. Please check out our newest groups and pages and utilize them for communication throughout Tuscarawas County! Help us spread the word and invite others.
 linkedin   green spaces
2010 Business Expo Survey

We are planning the 2010 Tuscarawas County Chamber of Commerce Business Expo and we would like to have your input, ideas, comments.  Please fill out this very brief survey to help us prepare an event that you will not want to miss.  The Business Expo is Friday, May 14, 2010 at NewPointe Community Church. 
 
Dining Survey
"The Tuscarawas County Convention and Visitors Bureau needs your input! Our dining partners have asked us to conduct a survey of Tuscarawas County residents so we can better understand their needs, expectations, and motivations when it comes to dining at area restaurants. Please follow this link to the survey and fill in the answers as accurately as possible. All completed surveys will be entered into a drawing for gift cards to select area restaurants!"
 
Our Mission Statement

The mission of the Tuscarawas County Chamber of Commerce is the formation of strategic partnerships to advance the
economic, educational, civic and cultural prosperity of Tuscarawas County.

Accreditation

large accredited

We are YOUR 4 star Accredited Tuscarawas County Chamber of Commerce.  One of only 6 in Ohio.  We are very proud of this achievement and we are looking forward to starting the process in 2010 for our
Accreditation renewal in 2011.
Upcoming Chamber Events (Local Events too!)
 FEBRUARY 2010
13 - Healthy Tusc Winter Hike, Schoenbrunn Village in New Philadelphia, 11:00 am - 1:00 pm (see article block below for more details)
 
15 - Happy President's Day - Tuscarawas County Chamber of Commerce office is CLOSED!
 
18 - Tuscarawas Valley Safety Council, Dutch Valley, 11:30 am, $15.00 
 
18 - Food Shed Initiative,8:45 am - 11:30 am at J.I.M.'s Place in New Philadelphia
        Local food shed initiative meeting planned to bring together local growers, producers,  restaurants, health programs, farmers' markets, tourism businesses and other associations to partner in future Ag programs'.
RSVP to Tiffany Gerber at the Tuscarawas County CVB
 
20 - Casino Night at Union Country Club.  Click here for details and reservations.
 
26 - Friday UnCorked at Union Country Club.  Click here for details and reservations.
 
MARCH 2010
5 - Comprehensive Grantwriting Strategies presented by Wendy Zucal and the Dennison Railroad Depot Museum.  8am to noon.  $100.00 per person.  Call 1-877-278-8020 or depot@tusco.net for additional details.
 
18 - Tuscarawas Valley Safety Council, Dutch Valley, 11:30 am, $15.00
 
20 - Leadership Tuscarawas will host its annual steak fry on Saturday, March 20, 2010 from 5- 7 p.m at Tuscora Park Pavilion in New Philadelphia.  See article below for details.
 
23 - Tuscarawas County Chamber of Commerce Business After Hours hosted by the Mercy Medical Center of Tuscarawas County, 1031 West High Avenue, New Philadelphia.    
5:00 - 8:00 pm, $10.00 for members of either chamber, $20 for non members.   
 
21
- Open House for Tuscarawas County Kidney Center - details coming soon.
 
APRIL 2010
7 - Business Power Lunch with Dr. Chinyere Orafu, MD., FACOG.  Details will be coming out very soon for this event.  Want to learn about Botox??  Then mark your calendars for this event as a demonstration will take place during this event.  DON'T MISS IT. 
 
15 - Tuscarawas Valley Safety Council, Dutch Valley, 11:30 am, $15.00
 
18- Annual "Run for Home"  Details coming soon
 
21 - Tuscarawas County Administrative Professionals Luncheon, Union Country Club, Dover, 11:30 am - 1:00 pm.  Sponsored by the Tuscora Chapter of the International Association of Administrative Professionals (IAAP).  Watch your mailboxes in early March for more details!
 
30 - Annual Tuscarawas County Chamber of Commerce High School Leadership Awards.  Details coming soon.
 
MAY 2010
7 - Maximum Simulcast - stay tuned for information
 
14 - Tuscarawas County Chamber of Commerce Business Expo at NewPointe Community Church.  Get in touch with Jill McCartney to reserve a booth early or to sponsor this event.  jillm@tuschamber.com
 
20 - Tuscarawas Valley Safety Council, Dutch Valley, 11:30 am, $15.00.  Annual awards banquet for the Tuscarawas Valley Safety Council.
 
JUNE 2010
17 - Tuscarawas Valley Safety Council, Dutch Valley, 11:30 am, $15.00
 
23 - Tuscarawas County Chamber of Commerce Annual Summer Golf Outing.  This year we will be at Union Country Club.  Contact Jill McCartney for event sponsorship and to schedule your foursome today.  Cost is $85.00 per golfer.  Teams will fill up quickly folks - don't miss out on the best golf outing in Tuscarawas County.
 
If you have events you would like listed on a community calendar I urge your to Click Here.  The Tuscarawas County Convention and Visitors Bureau has a community calendar of events on their website.  I would also encourage you to look at their entire website.  It is FABULOUS!  Huge Kudos to Prestige Creative Marketing for the site design. 
 
Helpful Hint: If your planning an event check the date on the CVB's community event calendar to make sure there is nothing else scheduled that day and time and as soon as you pick your date - get it posted on their site.
WELCOME New Members!
Remember - It is good business to do business with Chamber Members. Give them a call today.
Advanced Cleaning Supply      
545 W. High Avenue   
New Philadelphia, OH  44663             
330.602.3513 
330.308.9200 fax        
Roy Dowdell   
clean4you@roadrunner.com
Cleaning
 
Alternate Incarceration Monitoring       
104 S. Broadway        
New Philadelphia, OH  44663             
330.364.6239             
Bret Greco      
bgreco@thehousearrest.com
Court Monitoring
 
Benson Insurance Agency        
10804 Wilkshire Blvd, Suite B 
Bolivar, OH  44612     
330.874.3856 
330.874.3514 fax
Kimberly Benson         
KimberlyBenson@allstate.com
www.allstate.com/KimberlyBenson      
Insurance & Financial Planning
 
Bread Head Bakery & Coffee Shop    
113 West Third Street 
Dover, OH  44622      
330.602.2434 
330.602.8434 fax
Jason Cannon  
info@breadheadbakery.com    
www.breadheadbakery.com    
Caterers, Restaurant, Bakery
 
Caleb A. Robinson, DDS, Inc. 
541 Wabash Avenue   
New Philadelphia, OH  44663             
330.343.2348 
330.34.38975 fax
Caleb Robinson           
calebarobinsondds@gmail.com
Dentists / Dental Labs/ Dental Care
 
Cardinal Fleet Service  
333 16th Street SW    
New Philadelphia, OH  44663             
330.339.0600             
Ron Smith                               
Semi-Truck Repair/Maintenance
 
Damons's All American Pizza Pie         
200 7th Street SW      
New Philadelphia, OH  44663             
330.308.8855             
DamonFanti                            
Restaurants/Café, Catering
 
Dennison T-Shirt Graphics Ltd 
538 Avon Avenue SW
New Philadelphia, OH  44663             
330.308.0902 
330.308.0904 fax
Scott Trammell
scott@denntees.com   
www.denntees.com     
Banner & Screen Printing, Custom Designs
 
Eureka Machine Shop 
112 South Broadway Street     
Sugarcreek, OH  44681          
330.852.2912 
330.852.4923 fax
Mike Sigman   
mike.sigman@eurekamachineshop.com
www.eurekamachineshop.com 
CNC & NC Machine Work, Machining
 
Harding, William
1305 Independence Circle, SE
New Philadelphia, Ohio  44663
 
Harsv Petroleum LLC/Fuel Depot
1219 E. High Avenue
New Philadelphia, OH  44663             
609.227.8040 
330.343.2854 fax
Amargeet Jandu           
anandu04@hotmail.com
Gas Station
 
HayCanvas, Ltd.         
400 Mill Avenue SE    
New Philadelphia, OH  44663 
330.231.2259 
330.893.9999  fax
Cathy Hay       
cathy@haycanvas.com
www.haycanvas.com   
Canvas Bags, Embroidery
 
M & G Automotive Service, Inc.         
2615 N. Wooster Avenue       
Dover,  OH  44622     
330.343.2422 
330.343.1327 fax
Matthew Bouscher      
mgautomotive@verizon.net
Automobile Repairs and Service
 
Matt Wallicks Collision Specialties/Performance Towing          
421 Howl Street
Dover,  OH  44622     
330.364.2933 
330.364.9283 fax
Matt Wallick   
towing@tusco.net
Automobile Repairs and Service, Towing
 
New Philly Plumbing LLC        
P.O. Box 84, 0 Beech Lane     
New Philadelphia, OH  44663             
330.343.4211 
330.365.1586 fax
Mary DeMattio           
newphillyplumbing@live.com
Plumbing
 
Oldham Kramer          
195 S. Main Street, Suite 300  
Akron, OH  44308      
330.762.7377 
330.762.7390 fax
Denise  Gary    
dgary@oldhamkramer.com      
www.oldham-kramer.com       
Attorneys
 
Quaker Digital Academy          
400 Mill Avenue SE Suite 901 
New Philadelphia, OH  44663             
866.968.7032 
330.364.0680 fax
Richard Varrati
varratir@go2.qda.org
www.go2qda.org        
Schools, Colleges & Education
 
Republic State Mortgage         
123 4th Street, SW     
New Philadelphia, OH  44663             
330.339.4335 
330.339.4358 fax
Daniel   Long   
djl@rsmc.net   
www.republicstatemortgage.com         
Mortgage Loans
 
Rich Industries Inc.      
2384 Brightwood Road SE      
New Philadelphia, OH  44663 
330.339.4113 
330.339.1166 fax
Jeff Contini      
deefitch@richindustriesinc.com
www.richindustriesinc.com       
Manufacturing 
 
Secure Data 365         
4726 Hills & Dales Road NW 
Canton, OH  44708    
888.912.3282 
330.478.9205 fax
Cory Finding               
http://securedata365.com         
Secure Data Center
 
Sparta Steel & Equipment Corporation
9875 Chestnut Street   
East Sparta, OH  44626          
330.866.9621 
330.866.9625 fax
William Rainsburg        
billy@spartasteel.com
www.spartasteel.com  
Signs & Steel Distributors
 
Sunshine Signs & Decals          
800 West 3rd Street    
Dover, OH  44622     
330.343.5557 
330.343.5557  fax
Roxane Zell     
roxane@sunshinesigns.com      
www.sunshinesigns.com
Banner Printing, Printers, Publishers, Signs, Typesetters & Graphics
 
Superb Industries, Inc. 
330 3rd Street NW     
Sugarcreek, OH  44681          
330.852.0500 
330.852.9908 
Lauren  Miller  
laurenmiller@superbindustries.com       
www.superbindustries.com      
Manufacturing
 
Taylor Insurance & Financial Service   
112 4th Street NW      
New Philadelphia, OH  44663             
330.364.7716 
330.339.5977 
Mike Taylor    
A027043@allstate.com           
Insurance & Financial Services
 
Zoar Community Association
250 Main Street
Zoar, Ohio  44657
330.874.2646
Jon Elsassor
zoarinto@zca.org
Association
CHAMBER BUCKS...The Perfect Gift for Every Occasion!
 
Family members, co-workers, employees...etc. Always a great gift!
 
CHAMBER BUCKS are a great gift idea for anyone in Tuscarawas County and are redeemable at many popular Chamber member locations.
 
These local gift certificates are printed and sold at the Chamber office in increments of $5, $10, $25, and $50. The expiration date will be stated as ONE YEAR from the issue date, giving recipients plenty of time to use them for food, fun, or services in the county.
 
We are excited for our new, local program and hope that your business will be a participant in keeping spending in Tuscarawas County. Please contact the Chamber of Commerce if you would like your business included in the CHAMBER BUCKS listing of participating Chamber businesses or if you have further questions about the new green spacesChamber Bucks program.
 
We are now offering advertising on our Chamber Bucks! Please call Liz at 330-343-4474 for more information!
What's HOT in Chamber BENEFITS?
Recycle Rewards -- Cartridge and Cell Phone Recycling Program
 rrewards
The Tuscarawas County Chamber of Commerce is doing it's best to go green! Therefore, we have recently joined Recycle Rewards. The Chamber will be participating in a used printer cartridge and cell phone collection program. We are one of the many organizations actively collecting empty inkjet and laser printer cartridges as well as used cell phones from within our business community.
 
When your business is done with cartridges or when you purchase new cell phones, where do you put your used ones? BRING THEM TO THE CHAMBER so we can help the environment!
 
We would greatly appreciate your support. The recycling program we use will also send you free shipping boxes affixed with prepaid UPS labels. You just need to save the used cartridges and cell phones instead of throwing them away, pack them in the provided boxes and leave them at a UPS drop-off location.
 
To get started, simply register online as a "group supporter" at www.rrewards.com and enter the Tuscarawas County Chamber of Commerce's ID # 147043. You will receive the free boxes in a few days.
 
Contact the Chamber office for more details on our benefits 330.343.4474.
2010 Membership Directory 
 
green spacesWe are pleased to announce that the 2010 edition of Tuscarawas County Chamber of Commerce Membership Directory is in the final planning stages. It is being produced by our local publisher, The Times-Reporter and printed by Newhouse Printing. It will contain member names, contact information, and list the business in a descriptive category as to what the businesses does.   
 
The membership directory will be distributed, locally, through the Times-Reporter, and throughout the next few months by the Tuscarawas County Chamber and other economic development partners. I encourage you to meet with a Times-Reporter representative who will explain in detail the plans for the upcoming directory.  We are very excited about this publication and hope that the members and the community turn to it as they seek companies to do business with.  This publication may be one of the most cost efficient ways to reach your target audience with your advertising dollars. With one ad placement, your message can: 
  • Attract new individuals and business prospects
  • Identify your business as being a respected element of Tuscarawas County
We thank you for your support of this important joint community effort and look forward to hearing from you. For more information, contact our professional advertising specialists at The Times-Reporter 330.364.8333.
MEMBER SPOTLIGHT 
Advance Cleaning Supply
green spaces Advance Cleaning Supply is your home town source for all your cleaning and sanitary supplies, cleaning chemicals, food service supplies, and cleaning equipment. Roy and Carla Dowdell started Advanced Cleaning Supply in 2006 to provide businesses a better solution to their supply needs. "We believe in providing quality cleaning and food service supplies at a competitive price, while providing excellent customer service." said Roy Dowdell. We like to partner with local business to be their one stop cleaning and food service supply solution.

 

Advanced Cleaning Supply also provides cleaning system design for companies of all sizes. They recently brought in industry leaders to hold one of the areas first "Healthy Business and Sustainability Summit", where industry veterans shared proper building disinfection and cleaning procedures. Please contact Roy Dowdell for more information on what Advanced Cleaning Supply could do for your business.

 

Advanced Cleaning Supply wants to help you keep your customers and employees safe and healthy. We carry a wide range of disinfectants, touch free dispensers, and environmentally friendly cleaning products. 

 

In 2009 Advanced Cleaning Supply expanded into restaurant and food service supplies to help local restaurants buy quality products locally at a very competitive price. Advanced Cleaning Supply has been able to save several area businesses and restaurants money on their cleaning and food service supplies with their wide range of products and services. 

 

Advanced Cleaning Supply also sells, rents, and repairs all types of cleaning equipment. Stop in their store today located at 545 West High Ave, New Philadelphia, or call for a salesman to visit your business today.

US Census Bureau Plans to Hire

Census

 

Donald Jordan                                                              John Willse
Manager                                                                       Media Specialist
US Census Bureau                                                       US Census Bureau            
Steubenville Local Census Office                                  216-338-5916
740-337-4090/4091                                                    john.a.willse@census.gov

 

US Census Bureau Plans to Hire Up To 24,000 Ohioans now through July 2010

 

The Steubenville Local Census Office will hire 1,000 qualified persons
 for office and field positions.

 

STEUBENVILLE-The US Census Bureau is currently hiring staff to work in its Steubenville office and recruiting for field positions in a 13 county area, agency officials announced.  Hourly pay rates for the Steubenville area range from $8.25 to $14.00. Details about the available positions are now posted on the Census website, www.2010censusjobs.gov.  Interested applicants should call the toll free number, 1-866-861-2010, to schedule a test, the first step in the application process for a job with the US Census Bureau.

 

Currently the Bureau is hiring clerks, administrative assistants, office operations supervisors and recruiting assistants.

 

"We are recruiting for all of our positions, which include enumerators, crew leaders, crew leader assistants and field operations supervisors," said Bill Fuller, recruiter for the Detroit Regional Census Center.  Each office will hire approximately 1,000 employees between now and June 2010."

 

Census personnel will choose staff from that pool of successful test-takers for the 18 local census offices in Ohio. The Detroit Regional Census Center, which supervises hiring for Ohio, West Virginia and Michigan, has a goal of recruiting approximately 247,000 in the three-state area to secure an applicant pool of 177,840 from which to hire.

 

The 2010 Census is one of the largest operations conducted by the federal government and is mandated by the US Constitution for the reapportionment of congressional seats in the U.S. House of Representatives.  The census is also used to help determine how more than $400 billion in federal funding is distributed annually throughout the country for schools, healthcare facilities, safety forces, roads and highways, and other essential services.

The Seven Biggest Mistakes of Startup Businesses
submitted by Steve Schillig, Executive Director, Ohio Small Business Development Center
 
Mistake 1: Driving a fire engine without a route.
You always hear how entrepreneurs need "passion" to succeed, the so-called fire in the belly.
Well, enthusiasm can be overrated. To fan startup flames, you need more than high energy. You
need a plan. Take the time to thoroughly investigate your market and target customers, the
competition and other basics, with a sound business model. Focus on answering one deceptively
simple question: How will you make money?
 
As a case study in errors, Tim Berry, president of Palo Alto Software, points to the ubiquitous
DVD and video rental store on the corner, the one we've all seen open and shutter in record time.
Typically, some starry-eyed owner rents the space upfront. Now he's got fixed monthly overhead
well before opening. He then spends his capital on snazzy design, forgetting about the cost of
cash registers, business software and store signage. When it's time to stock the shop, the owner is tapped out. The shop opens with trendy decor and lousy inventory. There's not one penny for
marketing. Before the year is out, the store "is picked up by a chain that knows what it's doing,"
says Berry.
 
Lesson: Don't quit your day job without a plan.
 
Mistake 2: Selling way too cheap.
Ask a child to choose between 12 rhinestones and one diamond and she'll go for the rhinestones
every time. Startup owners are just like that. They fall for the fallacy of quantity over quality.
They figure rock bottom prices will fuel skyrocketing sales and they'll become millionaires. But
it doesn't work that way.
 
"New entrepreneurs are notorious for pricing their goods and services too low," says Linda
Hollander, author of "Bags to Riches," a small-business handbook for women. "This dooms them
to a life of always worrying about money. Heck, even when they get orders, they aren't happy
because they aren't making enough profit on their sales."
 
Before pricing products, do the math. Calculate fixed and variable costs. Research market and
competitive price points. Develop your distinct marketing edge (some call it "USP," for unique
selling proposition). Figure the margin you need to walk away with dollars in your pocket.
 
Lesson: Don't sell diamonds for the price of a rhinestone.
 
Mistake 3: Starting a business just for the thrill of it.
Entrepreneurs tend to be big-picture types . visionaries, risk-takers, thrill seekers. The longer
they must sweat the details, the jumpier they get. So they often engineer a crisis, just to get back in the game and feel the rush of adventure.
 
"Entrepreneurial boredom is the stealthy killer of seemingly healthy small businesses," says
Ralph Warner, author of "How to Run a Thriving Business." The purpose of a business is to
make money. If you come alive only by jumping off a cliff, take up bungee jumping.
 
Lesson: Don't start a business to find life on the edge.
 
Mistake 4: Clueless about marketing.
Startups rarely plan or budget for marketing because new owners think marketing is an
unnecessary expense. Or, compounding the error, they confuse marketing with sales.
"Marketing worries about sales tomorrow. Sales closes sales today," explains Rob Gelphman,
who runs a marketing communications company in San Jose, Calif. "You cannot go from
engineering to sales and skip the marketing step."
 
Underlying this mistake is a lack of experience about the drawn-out process of a typical sales
cycle. Entrepreneurs usually hire salespeople first. But the initial hire, whether contracted or
project help, should be a marketing expert to get out the word. Then it's time to send out the sales force.
 
Lesson: Don't try to close deals before getting out your message.
 
Mistake 5: Being a pal instead of a boss.
At the opening of a new business, everyone works three or four jobs, seven days a week. There
seems little reason to pull rank or worry greatly over management procedures.
 
"When people first start a business, processes are created by accident or in an ad hoc manner,"
says Jay Arthur, author of "Six Sigma Simplified Training." "Problems are fixed by using
common sense and trial-and-error as the business grows. But at some point, the ability of these
two methods to solve more mysterious and complex problems begins to fall off. Eventually, they
stop working altogether."
 
You're the one in charge. It's up to you to set expectations and develop procedures or appoint
someone to do it. Without defined policies for job performance, hiring and firing, vacations, sick
leave, benefits, compensation, promotions and the rest, your fledging company is vulnerable to
legal problems and low morale. Ultimately, business will suffer. A company handbook can be as
simple as a one-page memo.
 
Lesson: Don't abdicate authority.
 
Mistake 6: Blowing through your capital.
"New business owners grossly underestimate their financial needs," says Isidore Kharasch,
president of Hospitality Works, a food-service consulting firm based in Deerfield, Ill. Typically,
inexperienced owners overspend at the outset, buying more furniture, technology and office
supplies or hiring way too many executives or experts than they really need to get up and going.
New owners also don't realize that few customers pay promptly. So even when sales are
immediate, cash is often tight. When managing cash flow, it helps to have an analytic accounting
program. After developing personal and business budgets that can sustain the company for the
time you think it'll take to get to break even, add at least 50%, suggests John Reddish, a
management consultant who specializes in growth. "That's managing your risk."
 
Lesson: Don't be rash with cash.
 
Mistake 7: Overlooking your loved ones.
Startups demand 80- to 100-hour workweeks and serious support systems. They also "require
significant time commitments and financial sacrifices, both of which can strain a relationship,"
says Victor Sim, a lawyer at Squire, Sanders & Dempsey in Los Angeles.
 
That commitment isn't yours alone. You need ongoing buy-in from family and friends. Make
sure your time and money also is spent on family or a significant other.
 
Lesson: Don't let a launch cause lifelong regrets.
 
In the end, many missteps occur because new owners insist on doing everything themselves.
Instead, review what you do best and try to delegate or outsource the expertise you lack. And
when the inevitable errors do arise, remember the old adage: Learn from your mistakes.
Joanna L. Krotz writes about small-business marketing and management issues. She is the coauthor of the "Microsoft Small Business Kit" and runs Muse2Muse Productions, a New York
City-based custom publisher.
 
SOURCE: www.microsoft.com
Solid Rock Photos to move locations

SuzanneSolid Rock Photos is pleased to announce the company's move to 121 W. 3rd Street, Dover, in the Rausch building, next to Renaissance Salon.

 

The space is most commonly remembered as the longtime law offices of Woodard & Bohse.

 

"We are now in the process of a complete renovation and look for a March 1, opening," said Solid Rock owner Suzanne Trimmer.  "Our new studio represents nearly double the floor space of our existing location, and the storefront near two of Dover's busiest shops (Renaissance and Bread Head Bakery) made the spot especially enticing for us."

 

The new studio location will include a spacious welcome area and gallery, along with a large staff work area and private offices in addition to a separate sales and consultation area.  The space is completed what will be more than double the shooting space of the company's current location, and "version 2.0" of the Solid Rock's Rockstar Dressing Room.

 

"The way this business has grown has been a complete blessing to us," noted Trimmer.  "From very humble beginnings, starting in the basement of our home and evolving into what it has become has been a great ride - but we are just getting started.  We are poised to provide our Rockstar experience at an even higher level with this move."

 

The Solid Rock experience will also be capped off with their signature hospitality, which will now include fresh baked sweets from neighboring Chamber of Commerce member, Bread Head Bakery.

 

With a vacant photography studio just a few doors down, Trimmer said the decision to choose a non-traditional space over an existing studio space was a no-brainer.  "We do things differently.  Our business model is not that of most traditional studio photographers.  We didn't want to be pigeon-holed for doing things a certain way just because the previous occupants did."

 

Solid Rock will continue to operate from its current location in the 2nd Street Interiors building in Dover until February 28, 2010. new solid rock

 
 

 
 
 
 
 
 
 
 
 
 
 
 
Solid Rock logo

Leadership Tuscarawas Steak Fry
Leadership Tuscarawas will host its annual steak fry on Saturday, March 20, 2010 from 5- 7 p.m at Tuscora Park Pavilion in New Philadelphia.
   Adult meals will include steak, potatoes, vegetables, salad, roll, dessert and beverage for $15 and child meals will include hot dog, potatoes or potato chips, applesauce, dessert and beverage for $5. Carry out available. All tickets are presale only. Tickets are available through current Leadership Tuscarawas Class members, alumni, board members and at the Tuscarawas County Convention and Visitors Bureau or by calling Heather Beck at 330.340.5105.  A Silent Auction will be held during the Steak Fry. All the proceeds from the Steak Fry event will help Leadership Tuscarawas to provide a unique Leadership program for Tuscarawas County.
The Mission of Leadership Tuscarawas is to develop passionate, visionary leaders to strengthen the community. Now in its eighth year, the program is designed to improve the quality of life in Tuscarawas County by identifying and developing leadership skills and knowledge in a diverse group of community leaders, preparing them to assume greater leadership roles and promoting and facilitating their involvement in initiatives that will shape the area's future. For more information on Leadership Tuscarawas contact Heather Beck at 330.340.5105 or at
www.leadershiptusc.org.
Healthy Tusc Winter Hike
         green spaces
Winter Hike

Saturday, February 13, 2010

11:00 a.m. to 1:00 p.m. 

Walking event will take place at:

Schoenbrunn Village, 1984 E. High Ave., New Philadelphia

...Do something good for you and your loved ones Valentines Day weekend, take a hike,

...Walking outside in colder temperatures can be invigorating, and

...Experience the beauty of winter and give your heart a workout.

Guided walks every 15 minutes for a short walk or a long walk

Winter Hike

After the walk, warm up with ham and bean soup and corn bread.

Family Fun Event

Hands on activities for kids of all ages!

Winter raffles and goodie bags available.

Event cosponsored by:

Leadership Tuscarawas Class of 2010

Event Photos
HayCanvas Ribbon Cutting
 Ribbon Cutting at HayCanvas in New Towne Mall
 
Dick Fisher
Blair Hillyer giving Dick Fisher his award at Annual Banquet
 
 green spaces
Awards Winners Back Row:  Bill Harding, Jan McInturf, Dr. Jeff Cameron
Front Row:  Dick Fisher, Wendy Zucal, Margaret Bonamico, Zach Zesiger