CRG Leadership Institute 
Career and Leadership Strategies
CRG Weekly eZine
 May 5, 2008
In This Week's Issue
Personal Brand Development Strategies
Quotes to Inspire
Quick Links
Greetings!

We're all well aware of the importance of branding and brand development as it relates to the products and services offered by our Company.
 
Branding, however, is also an important element of how you market and promote YOURSELF, whether you own and run your own business or you're employee/manager/ leader in a business of any size.
 
Your personal brand is a key element of your career development, job place marketability and your employer's perception of your value.
 
Consider the tips offered in this week's eZine for developing and enhancing your personal brand at work.

Andy Robinson
Head Coach
CRG Leadership Institute Personal Brand Development Strategies for the Workplace

Follow these tips to build a great personal brand at work, one that will set you apart and clearly establish your commitment and value to your employer:

 
  • ALWAYS give 110%.  Go above and beyond what is expected of you, regardless of your level within the organization. 

 

  • Take responsibility for understanding how you can help your direct supervisor/manager/leader achieve their near term goals and objectives.   Ensure your goals are directly linked to those of your supervisor.

 

  • Live by the values of the company, day in day out.  Be a ROLE MODEL for company values.

 

  • Develop your knowledge of the company by creating network links around the organization, by talking to people at breaks, across lunch, at events.  Initiate relationship development across the organization.

 

  • Develop your knowledge of the market and the competitors - immerse yourself in the business of your Company.  Read trade and industry journals and newsletters, stay abreast of market threats and opportunities, learn the "language" of your industry.

 

  • Be positive about change. Change is inevitable and a positive attitude will ensure that you both stand out from the crowd and also stand the best chance of benefiting from the change.  Learn to thrive on change and be an encouragement to others during times of changes.

 

  • Volunteer for special projects to extend your network and your knowledge/experience.  Let your manager/leaders know of your interest in involvement in special projects, events and activities.

 

  • Take responsibility for your own development including seeking mentors for areas that you want to improve upon.

 

  • Always think about how you can help others - ask "What can I do to help you in your role?"

 

  • Be a knowledge sharer rather than hoarder - power lies in sharing information, not keeping it to yourself.
 
 
 
Source:  The "Engaging Brand Blog" and Anna Famerery.
 
Quotes to Inspire