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Greetings!
Welcome to the Summer 2008 edition of
ECHO, the official e-newsletter of
WEDA. Designed with your busy schedule in
mind, ECHO delivers quick summaries of
key
WEDA information and upcoming events.
If you want to learn more, we encourage you to visit
our website at www.weda-atlanta.org or to
contact
us by telephone at 678.904.2201.
Thank
you.
Deardra Green-Campbell Executive
Director
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Interesting visits
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Irish Delegation
Through an ongoing partnership with the Georgia
Council for International Visitors, WEDA
hosted a delegation from Ireland on April 17, 2008.
The delegation was jointly sponsored by the U.S.
Department of State and the Irish Institute of Boston
College and was comprised of thirteen public
officials, business leaders and educators from
Northern Ireland. Terri Denison, District Director for
SBA's Georgia District, joined WEDA clients
Joey
Johnson and Adrienne
Simpson and WEDA board member
Wendi Dillard to discuss ways to better support
individuals traditionally under-represented in small
business and entrepreneurship, especially women.
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Spotlight on our Partners
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Processing for Charity
Processing for Charity (PFC) is a merchant
payment
solutions provider committed to putting integrity
back into business by donating a significant portion
of its profits to a variety of causes, schools, faith-
based organizations, charities and other non-profits,
including Women's Economic Development
Agency
(WEDA). When businesses choose PFC
as their
merchant services provider, they are given the option
to select any non-profit organization to which
PFC will
donate a portion of its processing fees.
The goal of the WEDA / PFC partnership is to
provide
unbiased information to aspiring and existing small
business owners. Through one component of the
partnership, Szymon Kraszczynski, PFC's
President,
teaches a class on merchant and internet merchant
processing as part of the Atlanta Microenterprise
Initiative, WEDA's 14-week small business
development program. The segment discusses the
mechanics of credit card transactions; provides
information on industry scams; and offers an honest
overview of the merchant processing industry,
including what to expect from merchant services
providers. For the first WEDA alumni group
meeting
of this year, Maha Gaytan, PFC's Vice President of
Communications, provided a seminar, which
discussed the latest marketing trends for small
businesses and provided tips on brand development.
WEDA appreciates PFC's work on
behalf of
the
organization and its clients and we look forward to
working with them for years to come. To learn how
your business can contribute by participating in this
worthwhile effort or to obtain more information,
please visit the PFC website at
www.Pro
cessingforCharity.com.
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WEDA Alumnae Meeting update
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WEDA Alumni Meetings seek to connect
graduates of the Atlanta Micro Enterprise with other
graduates, as well as provide tips, tools and
strategies to advance their businesses to the next
level. One way we accomplish this is by inviting
business professionals to speak on topics relevant
to entrepreneurs. Past topics have included "How to
Reposition Yourself for Success" "Staying
Motivated" and "Marketing Trends for Small
Businesses". Past speakers have included
Thomasene Blount Roberts, President and Owner of
Dream Catcher Events; Millicent St. Clair, motivational
speaker and author; and Maha Gaytan, Vice
President of Communications for Processing for
Charity, one of WEDA's community partners.
Alumni Meetings are great networking events. Details
of our Fall Alumni Meeting will be forthcoming. If you
have changed email addresses make sure that you
email the changes to inquiries@weda-
atlanta.org!
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Alumna Profile
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The Telling of Tales Studio
Elizabeth Petersen is the owner of "The Telling of
Tales Studio," which offers classes in ballet and
pantomime to children ages 3 through 18. Class
benefits are many: They contribute to students' good
physical health, introduce them to a foreign language
(French), and expose them to various art forms,
including classical music. Another often overlooked
benefit is the improvement in students' rapid
memorization skills: Each dance combination
requires students to memorize a sequence of
movements in a short period of time.
A ballet student as a child, the idea to open her own
studio came to Petersen in a dream. "I awoke and
immediately searched for my old ballet scrapbooks.
All the old pictures reminded me of what a magical
experience training and performing was for me," she
says, adding, "Some of my happiest childhood
memories came from those years."
Although inspired by her childhood experience,
Petersen says, "I knew I was going to fail at this
attempt to open my business if I did not get some
training," so she undertook the Atlanta
Microenterprise Initiative, WEDA's fourteen-
week small business development program, and
graduated in July 2006. "The professional instructors
and class materials were exactly what I was looking
for and [especially] came in handy when I began to
market my business." Peterson's advice to other
entrepreneurs? "I have learned to pray about
everything. I have also learned that business
ownership sometimes starts part-time and is
gradually built into full-time, so hold on to your day
job! In addition, do everything you can to get rid of
your personal debt. This will help you transition more
quickly into working full time on your company."
The Telling of Tales Studio
Tel: (678) 602-9410
Email: lovedbyhim@yahoo.com
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What WEDA needs:
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WEDA Needs...Volunteers! Please e-mail
inquiries@weda- atlanta.org TODAY
and
request a volunteer package that details the many
innovative ways you can help WEDA help
women and
minority entrepreneurs!
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