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Dear Friends,
It's
been a busy
couple of months since my last newsletter.
We finally
launched the Girls Inc. of NYC
website
and it was featured on MSNBC.com. This was
enormously
satisfying and exciting for our team of service
volunteers from the Taproot
Foundation and for the
folks at Girls Inc. of NYC.
Another
focus recently has been the omnipresent social
networking scene. I've started "tweeting",
clients are
blogging and everyone's on linkedin.com and
facebook. More about that in the articles
below.
Warm regards and enjoy the incredible weather!
Judith
P.S. To share this with
your friends, please use the "Forward Email" link
at the
bottom.
| Customized, unique blog designs |
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We are now creating customized blogs so that our
clients are not limited to generic
templates. Most
recently, we created a blog for our client
Dr. Ann
Engelland. Now her website, which we
developed a
couple of years ago, and her new blog, both
reflect Dr. Engelland's warmth and knowledge
and are in sync in terms of branding.
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| 5 Principles of Effective Web Design |
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- Don't make users think - make sure the site
architecture and navigation are intuitive
- Don't squander users' patience - keep
requirements such as long forms and sharing
of personal information minimal so that
users will stay
and explore
- Make use of effective writing -
Promotional writing
won't be read. Long text blocks without
images and
keywords marked in bold or italics will be
skipped.
Exaggerated language will be ignored.
- Strive for simplicity - keep the design
clean and
simple so that users can find the information
they're
looking for
- Don't be afraid of the white space - the
user
should be able to easily scan the page and divide the
content area into digestible pieces of
information
adapted from Smashing
Magazine
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| Going Green with Zero Waste Group |
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 Painted
Pages is in the development
phase of a
new website for Synergis - Zero Waste
Group, an award-winning designer and
implementer of customized commercial
and institutional recycling programs.
Founded in 1997 by Neil Cutler,
clients include Lockheed Martin, Pacific Gas
and Electric, and cities, school districts and
shopping centers in New York and California.
The
current website, which is outdated and does not
reflect their expanded services and new
branding, needed a complete redesign.
Our
goal: - create an up-to-date,
well-organized,
state-of-the-art website
- with intuitive
navigation
- a scalable structure for
growth
- search-engine optimized code
- and
page layouts
designed for frequent updates to keep
the site fresh, current and noticed.
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| Some tweets about Twitter |
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- It's addictive
- Yet, makes me more productive, not less as
I had feared
- I get a few new followers every time I share
something of interest to others in my field
- And, I've found at least one new person
to follow
each
time I sign in who has something valuable to
teach
me
- It feels like being connected x 1000, it can
overwhelm at times - don't let it!
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"Strong, Smart and Bold" and on the MSNBC Nightly News! |
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Over the past several months, Judith has been
working with a team of other
professionals, doing pro bono work to
help a
local
nonprofit, Girls
Inc. of NYC, increase its impact. The
website was
launched in June and
this effort was such a success that we made
it to
the MSNBC Nightly News!
The video is viewable from our homepage
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