The Good...Gas Prices Down!
With gasoline prices plummeting from record highs over the summer which
led to a knashing of teeth for both vacation rental guests and nervous
homeowners prices have retreated nearly 60% to a national average of
around $2.00 versus mid $4.00 during the height of the summer 2008
season. With prices at these new low levels even cash strapped guests
may decide that the cheaper fuel and travel costs will allow them to
take that winter vacation that they may have foregone over the summer.
We shall see. |
The Bad....No Snow! 
We need each and every one of you to burn a ski (or two) this weekend! Legend has it if enough skis are sacrificed to the snow gods then the heavens will open up and bring Lake Tahoe a major dump! Seriously though, we need a good storm to get the resorts open and people thinking Tahoe! Burn those skis!
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The (very) Ugly....Economic Conditions 
OK... it is UGLY out there and there is absolutely no need to rehash
all of that ad nausea. What to do? As professional vacation rental
property managers we have identified a number of courses taken
individually or as a package to combat the economic attacks:
A) Price Competitiveness-We are aware of your competition and will and try and beat them to the punch
B) Be Negotiable-Plan to offer a 10-30% discount and we will set your rack rate accordingly
C) Staging:We encourage all of our homeowners to "stage" the home so that it shows it's best on the internet. Old, outdated furniture, plain white walls, lack of art and knick-knacks all add up to boring and non-productive photographs and video.We provide professional photography on our homes and we only have a few left that have not been shot. We will get to you in the next few weeks.
Bottom line: Don't assume what has worked in the past will work today. Think as if you are the prospective guest and put yourself in
their shoes.
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What we are doing... 
The Staff at Pinnacle is working overtime to make sure we can out-perform our results from last year...even in this down economy. We have asked many of you to adjust rates and to allow our staff to negotiate within reason with our valued guests....more valuable than ever this year! Our marketing is on-going and we have been working on all web portals, building striking e-flyers, creating You Tube presentations and working hard on our search engine optimization program which allows our staff to have the customer base we will need in these challenging times. Please call or e-mail to discuss your property and our marketing efforts anytime!
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Special Weather Statement-NWS-Reno
Statement as of 1:01 PM PST on November 22, 2008
... Change to an
active weather pattern for next week and the
Thanksgiving weekend...
Two areas of low pressure will affect the region this week. The
first
arrives Tuesday and the second by late Thanksgiving day.
Rain and snow
with the first system is forecast to reach the
central Sierra on Tuesday and
spread into western Nevada on
Tuesday night and Wednesday as the low moves
onshore. This system
will lower snow levels to 5500 to 6000 feet across the
region for
Tuesday night and Wednesday. Computer models are showing
abundant
moisture in the central Sierra with this system. This will
create
the potential for significant snow accumulations in the
Sierra
south of Lake Tahoe to Mammoth Lakes.
The track of the second
system remains uncertain as it drops out
of the Gulf of Alaska. However
confidence for the storm to reach
the area Thanksgiving day is increasing.
Models have shown the
system may remain over the area Friday and Saturday...
with cold
and moist conditions. Snow levels may drop as low as 4500 feet
if
the storm passes overhead. The most likely time frame for
significant
snow in the Sierra with this storm is Thanksgiving day
into Friday. Light
accumulations may be possible for elevations
below 5500 feet... including
portions of western Nevada.
If you have travel plans for the Thanksgiving
Holiday in the
Sierra and western Nevada... be prepared for winter
driving
conditions. Check our website at www.Weather.Gov/Reno for
updates
on how these storms may impact Holiday travel.
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