Join Our Mailing List
Mark Rauch's Tenant Rep Times                       December 23, 2010
 
Southern California Tenant Representation     
Intelligence   Integrity  Focus                                         
 
Taking Your Facility Requirement To A New Level 
Artistically  Creatively   Passionately
 
Tenant Representation Beyond Expectation!
Downtown Los Angeles Cityscape Sunset
MARK DAVID RAUCH
Greetings!
 
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
IN THIS ISSUE
3 TOP QUALITIES OF AN OFFICE TENANT REP
THIS WEEKS RESOURCE
MARK'S' POINT OF VIEW
3 Top Qualities Of An Office Tenant Rep 
Presented By Mark Rauch
 
"In my experience, in the real-estate business, past success stories are generally not applicable to new situations. We must continually reinvent ourselves, responding to changing times with innovative new business models." -Akira Mori- 

 

 meeting

The main reason to hire a Tenant Representative is for the tenant to have a specialist who will support them in attaining their objective of leasing or buying commercial real estate.  A Tenant Rep should be able to achieve an evenhanded result for their client's exact needs by utilizing their expertise of the markets being assessed along with their knowledge of market rates, negotiation skills and recent lease and sale deals in the various markets. Ultimately a Tenant Rep must put a tenant on the identical level if not higher, with a landlord who has professional representation.

 

The Tenant Representative's Role

 

Market Specialist: For a Tenant Rep to be victorious they first need to have a thorough knowledge of the market that their client requires space in. This entails being knowledgeable and having awareness of the inventory of space available in that market.  The Tenant Rep should know the key buildings and more obscure buildings.  They should know who owns them and how they are currently built out. They should also be able to articulate why or why not a particular property would or would not work for their client.  A Tenant Rep must understand the market they operate in and be able to offer a realistic and well thought out opinion of that market for their client.

 

Expert Negotiator: Not everyone can negotiate. It takes a certain type of individual with time, patience, and lots of practice.  Books and courses are fine but most of all, it takes skill which comes from years of consummating hundreds of lease and sale transactions. The best Tenant Reps know how to give their client the most leverage in a situation based upon their knowledge of the current market conditions, as well as the needs and wants of their client vs. the needs and wants of the building's owner. A Tenant Rep must have a good reputation in their professional circle of relationships. A representative with a bad reputation among other professionals in their field can greatly hinder a deals success.

 

Going Beyond Brokerage: The best Tenant Reps have the ability to match their client's requirements to the inventory available.  They also know the specifics of what comes after they find their client the ideal space. Having a Tenant Rep who can facilitate the entire leasing process is very important.

 

Tenant Representatives should have relationships with professionals in the following fields:

 

a. Space Planners, General Contractors, Architects, Appraisers & Engineers

 

b. Real Estate Lawyers

 

c. Title Companies & Commercial Lenders

 

The leasing and sales process is multifaceted and through-out the process the Tenant Rep will need to be called upon for their expertise.

 

The best Tenant Reps have knowledge of the latest trends in these disciplines and have an inventory of consultant's names to refer to their clients when the need comes up.

 

When should consultants be called upon for their third-party knowledge?

1. When designing a space that fits what the tenant is looking for.

 

2. When having the property assessed for its current market value.

 

3. When having research done on the current zoning and use clauses for a site.

 

4. While maintaining quality and cost control in the design and construction processes.

 

5. When reviewing the lease or sales documents to make sure they fit the client's best interests and are legally sound.

 

The Tenant Rep should be in charge of managing any consultants added to the team through-out the leasing or sales process.

 

A Well Rounded Professional

As you probably have concluded, the best Tenant Reps are more than just a broker but a trusted advisor. These professionals take time to fully understand their clients goals, objectives, and logic behind their desire to obtain space. They know the market conditions their client is seeking space in, and know the professionals that make those markets work.

 

Commercial Real Estate transactions can affect the financial operation of a tenant's business for many years after the initial lease or sales document is signed. Tenants must have the right Tenant Rep to help them identify the correct property or space for their long-term business needs. They need a Tenant Representative that not only knows how to lease or buy property, but all the details that come with that process. Tenant Reps that have these skills will make all the difference between simply being a tour guide to being a Commercial Real Estate superstar with an investment in their client's success.

 

Nothing contained herein is to be considered legal advice.  Always seek legal advice when evaluating any legal document. 

This Weeks Resource

Resource
mail2web 2 

If you ever find yourself having a panic attack because you cannot open up your email inbox - don't! Here's a secret for you - you can go to www.mail2web.com - enter your e-mail address and a password and you'll be able to access your email

Mark's Point Of View 
 
Question: Mark, I have been told from a prospective landlord that using a Tenant Representative will cost me more money. Is that true?

Answer: No. If the landlord is referring to the fact that they have to pay the broker, that is correct. However, our process creates a competitive environment between competing landlords. Therefore, the landlord is not going to risk the possibility of losing a tenant by adding a charge for the use of a Tenant Representative. Additionally, landlords carry a fee to pay a broker for bringing about a lease. If a tenant goes into a lease unrepresented, the landlord keeps the fee .

I also want to reiterate that we are requesting meetings with Professional and Corporate Office Tenants.

We are looking to represent a handful of Tenants, each occupying 5,000 rentable square feet to 500,000 rentable square feet.  Please call or email us to schedule a time to discuss how we can help.

Please don't keep me a secret.  Other than representing you, a referral is the greatest compliment I can receive. 
My focused specialty is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted
Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
MARK DAVID RAUCH 

Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
License # 01019455 
 
MARKRAUCH.TENANTADVISOR@GMAIL.COM   
LINKEDIN   
TWITTER  
TENANT REP TIMES BLOG