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Mark Rauch's Tenant Rep Times                      May 6, 2010
 
Southern California Tenant Representation     
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MARK DAVID RAUCH
Greetings!
 
Welcome to the "Tenant Rep Times".  You are receiving this edition of my eNewsletter because you  rent or own commercial office space and are either my client or a potential client.  I trust you will enjoy this issue and get a "gem" or two out of it.   
 
Your email address will only be used to communicate with you and will NEVER be sold, shared, rented or otherwise provided to other entities.
IN THIS ISSUE
4 STEPS TO NEGOTIATING A GREAT OFFICE SPACE RELOCATION
THIS WEEKS RESOURCE
MARK'S' POINT OF VIEW
4 Steps To Negotiating A Great Office Space Relocation
Presented By Mark D. Rauch
 
         "When you cannot get a compliment any other way pay yourself one."
                                                                 -Mark Twain-  
Humor
 

 

One of the major annual expenses to most company's almost always includes the cost to lease or purchase an appropriate facility.  Like any major decision, leasing or purchasing commercial real estate should be thoroughly contemplated.  In order to save substantial time and money, a site selection process should be put into action in advance.  Depending on current square footage and individual circumstances, this process should begin anywhere from 6 month's to 24 months prior to lease expiration   

Specific issues to address include:
 
1st: Needs Assessment: Two major points to consider are the appropriate square footage while allowing room for growth AND what geographic location makes the most amount of sense.  Topics to discuss would be the current and expected number of employees,  number of private offices which should include senior level, mid level and junior level offices with an approximation of size per employee, open bullpen area, number of work stations,  number of conference rooms, mail room, work room, reception area, file room, kitchen/lunch room, phone systems, cabling, a flow factor which is typically in the range of 25% to 35% percent and the building image that is expected along with services and amenities that are within walking distance.
 

2nd: Market Analysis: The time involved to seek out suitable facilities will be greatly reduced once a company's needs are defined. Because specific needs will have been defined in advance, owners and their broker will view this prospective tenant/purchaser as someone who has taken the time to determine their needs in a professional manner and thus with a much higher level of respect.

 

Sources to help you find suitable space include Tenant Representatives, classified advertising, economic development agencies, chambers of commerce and various online sites some of which are by subscription only.
 
3rd: Property Inspections: Ask as many questions as possible regarding landlord/seller responsibilities and expectations during the inspection process.  This will help you gather information that can be utilized during the negotiation phase.  Keep in mind that it is easier to obtain information in a "non-negotiation" environment than at a later time.

 

A seasoned and competent Tenant Rep will have relationships with the various landlords/owners and their brokers and will  provide you with data sheets, site and floor plans, general information regarding the history of the property a demographic profile of the area and a feel for how that particular landlord or seller negotiates.
 
4th: Negotiation: In order to negotiate a great transaction, it is imperative to create a competitive environment.  A "short-list" of suitable buildings pursued simultaneously will accomplish this.  Landlords or sellers will want to win your business. It will also create various alternatives for you that will remove the emotion of focusing only on one property.  

 

Some of the major issues to deal with in the negotiation phase would include the terms of the lease or purchase, base rent plus all additional expenses, tenant improvement dollars the owner will contribute, and any options to renew, expand, contract or purchase.
 
A comprehensive financial analysis should be performed to determine which opportunities are the most cost-effective over the long-term. Size, lease/purchase prices, common area and "add-on" expenses will vary.  A financial analysis will allow for an easy comparison of properties.
 
If the transaction is a multi-million dollar acquisition or a short-term lease, implementing a detailed plan will result in a streamlined, beneficial transaction that will be advantageous for a company over the long-term.  If utilizing the services of a Tenant/Buyer Rep, ask about their experience and success as it relates to similar types of transactions, as well as their capabilities and technological resources to service your needs.

 
Nothing contained herein is to be considered legal advice.  Always seek legal advice when evaluating any legal document.  
This Weeks Resource

Resource
 
mail2web 

Here's a little secret for you, if you ever find yourself unable to access your emails due to a technology blip or even human error, don't panic - below is a great resource to use in a pinch: Just enter your e-mail address and password and you'll be able to access your e- mail. It's amazing how e-mail-dependent we've become!

 

www.mail2web.com

Mark's Point Of View 
 
Question: Mark, if I really want to stay in my current location, why should I hire you?    

Answer: The biggest mistake that tenants can make is not developing alternatives to their first choice. Once a landlord believes that a current tenant is planning to renew, immediately the tenant loses his negotiating leverage and the landlord is in control. We often hear "I don't want to move" or "It will cost too much to move" both of which are deadly statements if you want to renegotiate your lease. Every tenant must develop a plan "B", "C", and maybe even "D", the next best alternatives. This will allow you to enter the lease renewal negotiation in a position of power.  My services will ensure that your landlord is aware of the options you have in the market without creating an adversarial relationship. We will make you aware of deadlines and provide you with the negotiating leverage you need to achieve the best economics and business terms.  It has been my experience that many times a Tenant will find a space they prefer to their current space and will ultimately relocate

 

I also wanted to reiterate that we are requesting meetings with Professional and Corporate Office Tenants. We are looking to represent a handful of Tenants, each occupying 5,000 rentable square feet to 500,000 rentable square feet.  Please call or email us to schedule a time to discuss how we can help.
My focused speciality is solely driven to advocate the office space interests of Southern California-based corporations and professional services firms in leasing and purchasing negotiations of all types-renewals, relocations, renegotiations, recasting, subleasing, terminations and investments on a local, regional, national and international basis through a network of offices in 200+ markets around the world.
 
Assignments range from single office lease transactions to national and multi-national real estate portfolios.
 
It is my sincere desire to develop meaningful, long term relationships as your trusted
Tenant Rep Consultant and friend.
 
Regards, 
 
Mark
MARK DAVID RAUCH 

Thank you for taking the time to spend a few minutes with me.

Sincerely, 
 
Mark D. Rauch                               
Senior Vice President
Travers Realty Corporation
Direct: 213-430-2469
Mobile: 818-943-2959
License # 01019455 
 
mrauch@traversrealty.com   
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