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Issue #24:

Paws up to pet safety, Dr. Marty Becker and the Easter Bunny!  

APRIL 2011
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Celebrate Pet Parents Day


Proof that pets are indeed part of the family, April 17 marks the annual celebration of National Pet Parents Day. Veterinary Pet Insurance and American Greetings are teaming up to offer pet-themed e-cards. It's a grrr-eat, creative way to unleash some gratitude to your favorite pet person. For details, dash over to and learn more about VPI by clicking here.

Party Like a Pup!

Calling all paw-tee animals! Arden Moore, founder of Four Legged Life, is declaring June 24 as National Dog Party Day! She is partnering up with Pet Sitters International, K9 Cakery and Pet Life Radio to make this a full day of celebrating that wonderful people-dog connection and raising awareness about pet adoptions. During the day on June 24, we will 'work like a dog' as part of PSI's annual "Take Your Dog to Work Day" and at night, we plan to 'party like a pup' with special events being staged in San Diego and New York City. We're making a call out for sponsors and vendors to participate. Visit the Dog Party website or learn more by clicking HERE. Let's party with a purpose!
Hey Kitty, Scratch This


S.O.S. - Save Our Sofas! Satisfy your cat's natural urge to scratch by treating her to her own personal furniture to hone her claws. The makers of the Imperial Cat Scratch 'n Shapes™ offer a line of many creative scratchers made from 100-percent post-consumer recyclable material and 100-percent biodegradable and -- the true cat's meow -- a bag of certified organic catnip. Be the 9th person to email Arden with the code word, scratcher, and win one for your home. Check out the different styles by visiting

Dog IS Good Winners!



Wow. Make that bow-WOW! Many subscribers vied for the fabulous and fashionable T-shirts and hooded sweatshirts from Dog Is Good. Lucky winners are Cathy Archer for the T-shirt bearing the fun motto: "I Like Big Mutts" and Suzan Morris for the lightweight hoodie with a dog striking a Zen pose. Dog Is Good's mission is to be a force for good and the company donates a portion of proceeds to worthy pet causes. Learn more by clicking HERE

 For the Love of Dogs


Lots of you vied to get your paws on an autographed copy of Allison Weiss Entrekin's book, For the Love of Dogs. The lucky winner: Jerry Wentz, of Raleigh, NC. Entrekin serves as managing editor of Doggie Aficionado Magazine and delivers a witty and whimsical tribute to dogs in the pages of her book.  

Banish Doggy Breath!


Bring on those doggy kisses! Keeping your dog's teeth clean and healthy is now easier than ever. TropiClean has unleashed a new generation of safe, natural, eco-friendly products designed to promote oral health. Get your paws on Clean Teeth Gel, Fresh Breath Chews and Water Additive products from TropiClean by being the 14th person to email Arden with the code words, doggy breath. And, there's more! You could win a $1,500 contribution to your favorite animal shelter plus a $500 VISA gift card for yourself by entering the TropiClean Best Smile contest. Just upload a photo of your happy pet. The contest deadline is June 30. For contest rules, click HERE.  

Cat Mulan's Mindful Musings


Lamyra Haynes displayed purr-fect timing by being the 4th person to email Arden with the words, Cat Mulan. She wins an autographed copy of Margie Yee Webb's new book, Cat Mulan's Mindful Musings -- a true page turner for cat lovers of all ages." Discover more about this special cat by clicking HERE

Get the Scoop on This Litter


The creators of Purr & Simple cat litter are into the 3 eco-friendly R's: re-use, recycle and replenish. Their all-natural Kwik-Klump Formula litter is 100-percent natural, biodegradable, fast clumping and odor controlling. In celebration of Earth Day (April 22), they are giving away a coupon for a 40-pound box of the Kwik-Klump Formula. Be the first to scoop up this prize by emailing Arden with the code word, litter. Learn more by visiting

Heal, Sweet Doggy


Congratulations, Kate Fitzgerald! You correctly emailed Arden the code word, Umaya to win an autographed copy of clinical psychotherapist Jane Miller's book, Healing Companions: Ordinary Dogs and Their Extraordinary Power to Transform Lives. Learn more about Jane by visiting


Good Old Dog


Jennifer Blanchard and her 'ageless' dog, Ike, correctly provided the code word, Rusty after listening to guest Nicholas Dodman, BVMS, on Arden's Oh Behave Show on Pet Life Radio. They win an autographed copy of the comprehensive book on senior care called Good Old Dog: Expert Advice for Keeping Your Aging Dog Happy, Healthy and Comfortable. Dr. Dodman, director of the Tufts University's Animal Behavior Clinic served as editor of this book project that features top experts from this veterinary school. Congrats, Jennifer!

Veterinarians Give Trimline Paws Up!

Trimline Logo  

No pet wants to be called a cone head. Say goodbye to those rigid, hard-to-maneuver Elizabethan collars and hello to a pet's best surgical recovery aid: the Trimline Recovery Collar. This soft, blue collar is easy to put on and keep on and lets your dog or cat eat, sleep, drink and play without a fuss. 


Veterinarians, veterinarian technicians and other pet professionals attending the recent Western Veterinary Conference in Las Vegas showed their support for Trimline. Check out this short video testimonial HERE, featuring Julie Bontin, DVM, a veterinarian from Ontario, Canada. Learn more about Trimline by watching this short informational video on YouTube.   

Let Arden 'edu-tain' you! 
Looking for a professional speaker, MC or workshop leader for your next event - one guaranteed to "edu-tain" your audience? Arden is America's Pet Edu-Tainer™ She informs and delights audiences all over North America. Click HERE to learn more.

Like what you see? Email Arden about creating an email marketing and social media campaign for your business or non-profit group!
Dog Thoughts 
Download this iPhone app on iTunes, take a photo of your dog, shake your phone and watch your Dog's Thoughts appear! 

Dog Thoughts App 

Paws for Safety!   



Want to be your pet's true BFF? Then invest the time to learn basic pet first aid and CPR. April represents the 12th annual Pet First Aid Awareness Month. As this month's e-newsletter goes to press, Arden is enrolled in an intensive 3-day training program to become certified as pet first aid/CPR instructor from the prestigious Pet Tech, the first international training center dedicated to CPR, first aid and care for dogs and cats. Arden salutes Pet Tech's founders, Thom Somes (aka the Pet Safety Guy) and Cindy Buzas for training thousands of instructors in more than five countries.


To commemorate the safety-first theme this month, Arden will provide three complimentary Pet Saver Apps to the first three people who successfully ace this safety quiz: 


  • T or F: Dogs are at a greater risk for cancer than cats, but cancer is more deadly in cats than dogs.
  • T or F: 60 percent of veterinary visits are emergency cases.
  • T or F: To stop a dog from choking, use your open palm and strike in a few times on his back.
  • T or F: Accidental poisoning is one of the most common preventable causes of death in puppies and adult dogs.
  • T or F: 20 percent of dogs are overweight and at risk for diabetes, hypertension, arthritis and pancreatitis.

Submit your answers to Arden  today! The Pet Saver App costs just $4.99 and delivers priceless - and comprehensive pet health advice. With a push of a button and a swipe of your finger on your smart phone, you can have immediate access to your pet's vital health information, a first aid kit checklist, emergency pet help locator, step-by-step instructions for CPR and pet first aid and much more.  To add this app, simply visit, click on the  PetSaver App resource page and follow the download instructions. Be sure to use the word, ARDEN when filling out the form. Knowledge is power and this app will help you truly be your pet's best friend.



Have a 'Hoppy' Easter -- Bunny!

If bunnies could talk, especially at Easter time, they would probably request, "Make mine chocolate -- as in bunny-shaped candy" and not in baby bunny adoptions by people caught up in the holiday spirit this spring.


Megan Chaney, of Lake Worth, Florida, is founder of Luv-A-Bun Rabbit Rescue, a nonprofit group that rescues abandoned and neglected rabbits who are fostered, provided medical care, socialized and spayed or neutered before being adopted. Her quest is to properly educate people about adopting bunnies.


She shares these bunny insights:

  • The average life span of a bunny is 10 years.
  • Bunnies can learn to hop on a leash and harness, but don't expect them to heel nicely like a well-mannered mutt.
  • Use recycled newspaper pellets, not clay litter used for cats because clay litter is bad for a rabbit digestive system if ingested.
  • Place some hay on top of the litter box because rabbits "like to eat while they poop and poop while they eat."
  • Take your pet rabbit to a veterinarian trained to treat exotic animals for annual wellness exams.
  • Spay or neuter your rabbit because females are capable of becoming pregnant again within an hour of giving birth.
  • Timothy hay ranks as the most important food for a pet rabbit, followed by romaine lettuce and store-bought rabbit pellets.

Learn more about how to bunnies as pets by visiting this site run by Chaney:


Meet Smokey:  The World's Loudest Purring Cat


Grab your ear plugs. A cat named Smokey packs quite a purr. His purrs register up to 92 decibels - about as loud as a lawnmower. The average happy, contented cat purrs at around 25 decibels. Smokey's owners, Ruth and Mark Adams, are vying to have this British gray tabby declared as the World's Loudest Purrer by the Guinness Book of World Record officials.


Click her to hear Smokey's purr machine on YouTube.  


Cats purr for many reasons and at many volumes. They purr when they are happy, anticipating dinner, snuggling on your lap. Mother cats purr when nursing their kittens. But some cats purr when they are afraid or in pain as a self-calming mechanism. Studies also indicate that the low-level vibrations of purring physically stimulate feline muscles and bones to keep them healthy and actually speed up the healing.


And here's a fun fact: cats are the only species capable of purring while inhaling and exhaling. Don't believe me? Try for yourself. It is far easier to say "toy boat" 10 times fast than imitate a purring cat.

In the Spotlight: Dr. Marty Becker


Each month, Arden salutes people and groups doing grrr-eat work to benefit pets. This month's pick is Marty Becker, DVM, better known as "America Veterinarian." Dr. Becker is not only a talented veterinarian, but he plays one on TV - as the resident veterinarian on The Dr. Oz Show and veterinary correspondent for ABC-TV's Good Morning America show. Every single day, he exemplifies the human-animal bond and strives to bring out the best in pets and their people.

 Dr. Marty Becker

Mark your calendar. Starting April 25, Dr. Becker and his talented journalistic partner, Gina Spadafori (with her cool dog, McKenzie) will be crisscrossing America until June 7 in a huge, decked-out bus to talk about secrets, surprises and solutions every dog lover needs to know. Details of the bus tour (and a short video) can be found by clicking here Learn the latest about pet care, trends and more by visiting their internationally-renowned site, Pet Connection.


Dr. Becker has happily agreed to give an autographed copy of his latest book with Gina Spadafori called, Your Dog The Owner's Manual: Hundreds of Secrets, Surprises and Solutions for Raising a Happy, Healthy Dog. To win, be the 15th person to email Arden  with the words, Marty Becker. Dogs may be man's best friend, but for more than 30 years, Dr. Becker has been an amazing ally for dogs, cats and other companion animals.

Doggy Disco and Book Giveaway

Move over, John Travolta. Take a seat, Ellen DeGeneres. The latest craze to hit the dance floor - doggy disco. Yes, it's time for a little bulldog boogey and Chihuahua chi-chi. Pet entrepreneur Jaime Van Wye showcases doggy disco at her Zoom Rooms, places all over the country that make learning fun for dogs. Jaime shared her insights into the latest canine trends as a guest on Arden's Oh Behave Show on Pet Life Radio. Tune in to this episode and be the 10th person to email Arden with the code words mentioned on the show and win an autographed copy of Jaime's tongue-in-check book, How to Have an Ill-Behaved Dog.  



Learn more about the Zoom Room by clicking here

Hotels Unleash Pet Giveaways!  

Planning a trip with your canine pal in Atlantic City, Las Vegas or Los Angeles? Tune into Arden's travel special episode on the Oh Behave Show on Pet Life Radio and you may win a special prize.

Listen carefully for special code phrases mentioned during the show to win a one night's stay for you and your dog at the Showboat Atlantic City,;  a two-night's stay for your dog in a luxury pet suite at The Barkley Pet Hotel & Day Spa or a wonderful paws massage package for your dog at the Trump International Hotel  in Las Vegas. Don't delay -- tune in now -- and zip off the winning code phrases to Arden and you could be a winner!




An anonymous pet quote that stands the test of time: "There is no snooze button for a cat who wants breakfast."




Paw Print Here's the real black and white when it comes to hairy dogs. White dogs are drawn to shedding on black pants and black dogs gravitate to white pants. Never leave home without a pet hair-removing roller!  

Paw Print A sure sign your cat adores you: she hoists her tail, making the very tip twitch as she approaches you. Aaah, pure feline bliss.

It's National Frog Month -- No Fooling!


In fairy tales, fair maidens found their handsome prince by kissing a frog, but there is no story-telling ending for dogs who 'kiss' this hopping amphibian. April is National Frog Month and more specifically, April 29 is National Frog Day. According to this EcoDogs blog post:


  • There is no real difference between frogs and toads, according to the National Wildlife Federation. Toads prefer dry land and frogs are water lovers.
  •  Some toads (such as the Giant Toad and the Colorado River toad) are poisonous and the toxins can be extremely dangerous for dogs.
  • Curb your dog's curious nature on hikes in prime areas where toads resident, especially in the desert southwest. Veterinarians report that dogs do not have to lick or eat a toad to be poisoned. Frogs resting on the rims of dog water dishes left outside can yield enough toxin residue to make a dog sick.
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