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"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds". --Herodotus |
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IMPROVE DIRECT MAIL RESPONSE RATES WITH PROMOTIONAL PRODUCTS
Promotional products, when used in conjunction with a sales letter or as an incentive to respond, can make a significant difference in direct mail response rates. The use of promotional products can also significantly improve a business' effectiveness in converting leads to sales appointments.
The following are findings from a direct mail study by Silver Marketing Group.
- Adding a promotional product to a mail promotion increased the response rate by 50%.
- The use of a promotional product as an incentive to respond generated FOUR TIMES as many responses as a sales letter alone.
The study was conducted with 1,482 businesses divided into three groups. Each group received either a personalized sales letter, a sales letter plus a promotional product or a sales letter with the offer of a promotional product incentive. |
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 We are
proudly affiliated with Geiger, the largest family-owned and managed promotional products company in the world.
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Everyone is experiencing over-flowing e-mail boxes these days. To counteract this problem, some of my clients are returning to old-school marketing techniques and are heading off to the post office with dimensional direct mail campaigns. So this month I'm sharing some simple and inexpensive ways to dramatically increase your direct mail response rates. |
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The Squeaky Wheel...
 ...gets The WD-40® No-Mess Pen® in the mail! This is the same trusted, multi-purpose product you know and love, with the precision of a no-mess pen-shaped applicator. It is pocket-sized, fitting everywhere from glove boxes and desk drawers to backpacks. With hundreds of uses, it's perfect for solving life's little emergencies-in and around the house, in the car, or on the go. The "pen" has a large imprint area to hold your full-color logo along with the iconic WD-40® logo for instant recognition. Click here for a fun way to see how WD-40® works. Include this in your next direct mail campaign and you are sure to be remembered. |
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Seal The Deal!
 A handy magnet sealed onto a laminated post card provides extra impact in your bulk mail marketing. Your 3.5" x 2" business card-size magnet is laminated to the surface of this post card, giving you the most convenient way to get your magnet & message into your customer's hands. Studies show that postcards with magnets attached are read 50% MORE than ordinary direct mailers. Magnets also provide more impressions per dollar than any other promotional product. The average person visits the refrigerator over 10 times per day! (And, if you're anything like me, that number is on the low side!)
LOW prices of around $.25 each in larger quantities include printing in full-color on both sides of postcard and front of magnet, addressing, adhering of magnet to postcard, and up to 30 minutes of art setup time. |
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Arrive In Style!
 Brandelope custom mailers are made to deliver! Send out your dimensional mailing in style with this completely customized 10" X 12.5" envelope featuring 4-color-process printing on 16 pt. C1S stock and an easy-open "zip-strip". A direct mail campaign using these professional looking Brandelopes is almost guaranteed to be opened! Use them to ship out your product samples, DVDs and CDs, marketing material, welcome kits, etc. Minimum quantity is just 200 pieces. This supplier loves working with Geiger and is offering to produce a FREE sample with YOUR logo and branding info on it! E-mail me today to get the process started. |
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Let's get together soon to chat about your promotional product needs. Together we can figure out a way to incorporate an inexpensive and successful dimensional direct mail campaign into your marketing mix. |
Call me today if you need a sample, quote or a fresh idea!
MMM
Mary Melodee Mena
New Boston/Geiger
Phone: (508) 650-6999
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