The Cyprus Tourism Organisation, in the framework of its further activity in the conference and incentives' tourism, has inaugurated the new pioneering programme Ambassadors in Tourism. It is the most innovative programme that until today the Cyprus Tourism Organisation has led. On the other hand, it is an establishment that has proven lately with flying colours that it can work abroad. For instance, established destinations such as Vienna, Milan, Japan, Spain, Ireland, England, South Africa, Glasgow and many others claim that with their only tool that of the Ambassadors, they have had significant increase in attracting conferences.

 

The philosophy of this voluntary scheme, is to address fundamental issues of conference tourism and offered tourist products/activities of Cyprus in a group of distinguished Cypriots or foreigners who reside in Cyprus, who either travel often for business purposes abroad or are active in international fora and associations, so that they contribute, encourage or bid for an international or a regional conference in Cyprus.

 

The CTO estimates, that the main groups of 'Ambassadors in Tourism' will stem from the academic, medical, local authority, entrepreneur domains, ministry representatives, and semi-government bodies, associations, various societies, known artists, sportspeople or other Cypriots, who wish to substantially show their love for their motherland.

 

For the Cyprus Tourism Organisation, the Ambassadors' programme is the most authentic tool that has ever had, because it is based on Cyprus' best comparative advantage, its people. CTO still bases its optimism on the success of this programme on mutual benefits: the participants in the scheme shall be benefited the most via their networking that they shall have by the scheme for their selves, their research, their products and their enterprises.