Mumbai, 30 October 2009:
Cyprus, a year-round Mediterranean island destination with a population of close to 800,000 is eyeing the lucrative Indian outbound market. It announced its foray in the Indian market today.
Addressing the press in Mumbai,
Vassilis Theocharides, Director, Middle East and Gulf, Cyprus Tourism Organisation said, "Cyprus is the closest European destination for Indian travelers. Though a modern island nation, it retains an essentially Mediterranean character."
He further adds, "English is widely spoken in Cyprus as it was a former British colony and it has more than 19 Indian restaurants, which makes it even more comfortable for the Indian traveler.''
Cyprus is part of the European Union and Indians need a visa to visit Cyprus. They can also visit on a Schengan visa provided they have entered a Schengan country preceding a visit to Cyprus.
Speaking at the launch,
Karan Anand, Head, Relationships and Supplier Management,
Cox and Kings India Ltd (CKIL), said, "We are launching a slew of marketing initiatives with Cyprus using our vast network of offices, agents and our franchisee stores across India and we believe that this would provide a platform in promoting Cyprus in the Indian market.''
CKIL is launching a free Holiday offer for 100 people through a print and television campaign. This aims to generate interest in Cyprus as a destination among Indians. This campaign will be launched shortly. CKIL has also released an exclusive Cyprus brochure with information on various destinations and itineraries.
Speaking on the launch of the brochure,
Ashutosh Mehere, Vice-President, FIT, CKIL, said, "This brochure is a collection of destinations and itineraries for both leisure and corporate travelers and caters specifically to the taste of the Indian traveler."
