What's all the buzz about?
There is so much going on here at AmeriBag! Our new and expanded marketing team is working with J. Goldstein PR, and we're ready to push things into high gear this Fall. We're off to a good start, with commitments from several consumer and trade pubs to feature the Healthy Back BagŪ tote in upcoming issues. With this increased publicity, our bags will be at the forefront of consumers' minds, creating a demand for the product, and ultimately increasing your bottom line.
Read on for the newest happenings and PR coverage!
Healthy Back BagŪ tote to be featured in AARP Magazine's Holiday Gift Guide
AARP Magazine, the world's largest circulation magazine, will be
featuring our Distressed Nylon Heathy Back BagŪ tote in Imperial Purple
in their 2008 Holiday Gift Guide. The Gift Guide is due to be included
in the November/December issue of the magazine, and 30 million copies
will be printed and distributed!
Mothering Magazine to feature Baby Bag in January issue
Magazine will be featuring our Healthy Back Baby BagŪ in their upcoming
January issue. We don't have confirmation yet as to which color(s) they
will be showing, but we are thinking it might be the raspberry baby
bag. They may also be featuring our Healthy Back BagŪ tote and Baglett
as well. Stay tuned for more details.
(And remember... the January issue will hit the stands prior to the Holidays!)
Baby Loves Disco to feature Baby Bag in 8 month long contest
Baby Loves Disco, an innovative organization which currently operates in thirty U.S. markets and two U.K. markets, is partnering with AmeriBag to feature our Healthy Back Baby BagŪ in an eight month long online contest. The contest will be called "Pimp Your Diaper Bag" and viewers will write in to tell us why they need a new diaper bag and attach a photo of their old, worn out bag. Each month, the winner will get a Baby Bag in their color choice. The contest will run from November 2008 through June 2009 and will be supported by email blasts and online advertising.
Our U.K. division, The Healthy Back BagŪ Company, partnered with Baby Loves Disco to run a successful online contest this past Summer. And they are hot on our heels with doing their own version of a "Pimp Your Diaper Bag" contest!
We're also expecting some exciting features in these Industry publications...
Footwear News will be publishing a feature on our retail store, AmeriBag Adventures. The focus of the article will be they synergy between the Healthy Back BagŪ tote and comfort shoes, and how shoe retailers can successfully expand their offerings by carrying bags.
Travel Goods Showcase will feature our Healthy Back BagŪ tote in an upcoming Industry Buzz column. The article will cover how the bag offers the organization, versatility and capacity to make it the perfect companion travel and everyday bag.
And Future Possibilities...
Here are some additional potential prospects for PR coverage. These publications have our Bag and are currently reviewing it for possible future placement. Keep your fingers crossed!
Better Homes & Gardens - For possible inclusion in an upcoming article on healthy backs.
Blade, Deer Hunter and Numismatic Magazines - We believe the Healthy Back BagŪ tote will be included in all three publications in an upcoming issue. More info to come.
Curve Magazine, Parade Magazine, Prevention and Pregnancy Magazine - Have all shown interest and we are awaiting their decisions.
The Tyra Banks Show is possibly interested in including the HBB on an upcoming accessories segment!!!
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We promise to keep you updated on all of our exciting news!
- The AmeriBag marketing team