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Buy Rob's Book
and Get 2 Free
Marketing Aids!
Purchase Sell Your Book Like Wildfire on my website and get Rob's Book Marketing Plan Template and Bestseller Website Tutorial for FREE (a $45 value)! Separate versions for fiction and non-fiction are available.
Use this link to access the special offer.
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Helpful Resources for Authors:
Click on the images for more details
Marketing Plan Template for Authors:
Fiction & Non-Fiction
Bestseller Website Tutorial for Authors:
Fiction & Non-Fiction
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WildFire Marketing E-Newsletter
with Rob Eagar
September, 2012 |
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Great Speaking Engagements
Are Based on a Partnership
If you're an author, business leader, or non-profit director who pursues public speaking, keep in mind that great speaking engagements are based on a partnership mentality. That's because the best speaking engagements usually take place when the speaker and the event leader mutually respect each other. There's a reason why you want to negotiate a fair fee, rather than accept anything you can get in desperation. The value that you can provide needs to be matched by the organization's desire to have you present. This balance of equal respect is known as a partnership, where each party mutually esteems the other.
During your initial conversation, treat the inquiring leader with respect. But, test the waters to see if they're willing to appreciate your needs for a fair fee and an environment that's conducive for professional speaking. Ask the leader questions, such as:
- What problems or needs of your group can I help meet?
- Are there specific issues that you'd like for me to cover?
- What could I do that would make you the happiest?
- What steps are you taking to market this event in the community?
- If I have specific audio / visual / microphone needs, can you accommodate my requests?
- Will I be permitted to sell my books or products to the audience?
- Can you record my presentation and provide me with a copy?
- Who have you booked in the past for this type of event? (It's okay to take any names given and contact those individuals for a reference if an event sounds sketchy.)
Gauge the leader's answers to your questions to determine if he or she shows a sincere interest in your needs. A partnership is a two-way street with mutual give and take. Avoid a one-sided scenario where you must meet all of their requests without getting assistance on issues that are important to you.
When someone is willing to partner with you, there should be an overall feeling of cooperation and admiration. Show the leader your willingness to help his or her organization, and expect the same level of treatment regarding your presentation and your fee.
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For more details about the art and business of public speaking, see Chapter 12 in Rob's new book, Sell Your Book Like Wildfire.
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Success Stories from Fired-Up Clients:
Two authors coached by Rob Eagar, president of WildFire Marketing, achieved a rare back-to-back publishing accomplishment. In the past 30 days, Wanda Brunstetter and Lysa TerKeurst both hit the New York Times and USA Today bestseller lists with new books in 2012, which added to their bestselling books in 2011. Brunstetter achieved a three-peat with her novels, The Journey and The Healing in 2011 and The Struggle in 2012. TerKeurst achieved repeat success with her non-fiction titles, Made to Crave in 2011 and Unglued in 2012. This exceptional achievement highlights the authors' dedication to great writing, innovative marketing, and changing readers' lives. Congratulations, Wanda and Lysa!
New Additions to the WildFire Marketing Family:
Rob Eagar welcomes:
 Author and speaker - Julie Coleman
Julie is a popular speaker and author of the upcoming book with Thomas Nelson Publishers entitled, Unexpected Love. She joined Rob's Author Mentor Program to get help building her brand, author platform, and marketing plan for her new book. Plan to see great things from Julie in the near future!
Would you like to join the WildFire family? Contact Rob today.
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About Rob Eagar:
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 Rob Eagar is a consultant, author, and speaker who helps individuals and organizations spread their message like wildfire. His consulting firm, WildFire Marketing, has attracted numerous clients including businesses, non-profits, and authors. Rob has worked with respected publishing houses including Zondervan (HarperCollins), Howard (Simon & Schuster), Harvest House, and Moody, and consulted with well-known non-profits, such as Campus Crusade, Proverbs 31, and Hearts at Home. He has also trained and worked with over 400 authors, including New York Times bestsellers Dr. Gary Chapman, Lysa TerKeurst, and Wanda Brunstetter. The results his clients enjoy include:
● Higher product sales.
● Increased media exposure.
● More speaking events at higher fees.
● Enhanced website activity and online influence.
Click here for details about Rob's experience and client list.
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