Rob Eagar's Monday Morning Marketing Tip
is written to help authors, business owners, and non-profits
spread their message like wildfire.
This week's focus:
 A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it's polite to respond to someone's question. But, if the host starts down a verbal rabbit trail, you're not obligated to follow and waste time from talking about your main points.
Occasionally, you may interact with a host who acts condescending or openly disagrees with your opinion. But, don't let him or her bully you. Instead, sidestep the argument and redirect the question to a subject that you want to discuss. Think of an interview like steering a car. The host may ask the questions, but you're the one driving the direction of the conversation. For example, here are three responses you can use when a host asks you something antagonistic or irrelevant:
- "Yes, that's an interesting issue. But, I've found that an even bigger issue is..."
- "I'll be glad to answer that question. But, first, let me say something about..."
- "You bring up a good question. But, before I leave, I really want to emphasize this point to today's listeners..."
Remember, you're the expert, the host is not. Therefore, it makes sense for you to control the flow of information to the audience, rather than a host who probably isn't nearly as familiar with your topic.
Updates:
Come to the Sell Your Book Like Wildfire Author Summit in Atlanta, GA
Would you like expert help marketing your books! Join me in Atlanta, GA on Saturday, October 6th for a one-day book marketing summit. I will teach you how to increase your book sales in a small-group, hands-on workshop setting. Perfect for fiction or non-fiction, first-time or established authors. You will walk away with a detailed plan to sell your book like wildfire!
Cost is $575 (lodging and travel expenses extra) with an early-bird discount of $499 before August 31st. Official registration will open August 1st. Space will be very limited. If you're interested, I encourage you to get on my waiting list now by emailing me at: rob@startawildfire.com
 My new book, Sell Your Book Like Wildfire, can be found in bookstores everywhere on the "Writer's Reference" shelf, at popular online retailers, and available as an e-book. Use the links below to buy your copy, help spread the word, and get bonus updates:
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