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Rob Eagar's Monday Morning Marketing Tip

 is written to help authors, business owners, and non-profits
spread their message like wildfire.

 

 

This week's focus:

PunchThe more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer 3 - 6 minutes. And, social media tools, like Twitter, limit your remarks to just 140 characters.

 

To market successfully in a world of micro-communication, it's crucial to speak concisely with power. People no longer give authors, business owners, or non-profit directors a long time to explain what they do. You've got to capture another person's attention right off the bat.

 

The best way to grab someone's interest is to speak in powerful sound bites, or "power-bites." Think of power-bites like a newspaper editor uses punchy headlines to introduce articles. Talk about your book, product, or service in a manner that makes someone curious or inquisitive.

 

For example, I'm starting to promote my new book, "Sell Your Book Like Wildfire," which releases in 30 days. When media reporters, bloggers, or publishing executives ask me about my book, I don't go into a long drawn-out description. Instead, I lead my responses with pithy power-bites, such as: 

  • Never tell someone what your book is about. Tell them "What's in it for me?"
  • If you want to sell more books, stop selling books and start selling results.
  • Start small to sell big. Light a fire with your kindling audience first.
  • My book is the bible of book marketing.
  • Marketing is easy with 3 simple questions: What's your value? Who needs it the most? Where do they congregate?

In a fast-paced world where Facebook, Twitter, and the 24/7 news media allow everyone to have a voice, it's more important than ever to cut through all the noise. Use power-bites to punch through the cacophony, gain people's attention, and spread your message like wildfire.

 

Take action today: Create three new power-bite sentences for your book, product, or service.

 

 

 

Reminders:

Advanced Book Marketing - Teleconference Marketing Teleconference for Authors - Tuesday, May 15th:

"Sell Books While You Sleep - The Power of an Author Website"

Get top notch instruction from Rob - even if you can't be present for the live teleconference call. Everyone who registers gets a mp3 audio recording of the 60-minute call to listen on their own time. Register early for $49 at:

www.startawildfire.com/teleconferences2012.html 

 

 

Sell Your Book Like WildfireNew Book coming soon: "Sell Your Book Like Wildfire"

Rob's new book from Writer's Digest is the definitive guide for authors on book marketing and publicity. The official release date is June 1st. Pre-order today and get a signed copy from Rob with FREE shipping for only $16.99 at:

www.startawildfire.com/books.html

 

 


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� Rob Eagar 2012. All rights reserved.
WildFire Marketing
Website:
www.StartaWildFire.com
Email: [email protected] 
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