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Turn Your Book into an Event
All authors dream of groups buying and reading their books in bulk. One way to help foster this process is by attracting the attention of book clubs. These groups can be as large as hundreds of connected readers who congregate online, or as small as a few friend who regularly meet to discuss their favorite books.
Authors can attract the interest of book clubs by providing a context for groups to interact with their content. Get creative and offer ideas for your book to be used as the basis for a mystery dinner, field trip, supper club, religious study, school curriculum, service project, etc.
For example, if you've written a novel, you could provide a list of specific recipes that pertain to the primary locations in your story. Let's say your book is set in New Orleans. You could supply ideas for music and local recipes akin to the region, such as shrimp gumbo, jambalya, crawfish, and beignets. Music options offered could be Dixieland jazz, big band, zydeco, or Harry Connick Jr. Make your story come alive by inviting book club members to cook and eat what the main characters experienced.
In contrast, you could encourage a book club to conduct a service project based on your book. For instance, if your content deals with difficult social subjects, such as soldiers fighting overseas, children at risk, or abandoned animals, you could invite the group to send letters and care packages to forgotten servicemen, read to kids at an after-school program, or volunteer at a local humane shelter.
Look for ways to make book clubs view your book as an experience they can share, rather than just a book to read. Turn your book into an event, and position your material as the catalyst for people to enjoy a meaningful activity together.
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