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In This Issue:
New Educational Opportunties for Authors
Rob is Looking for 20 Good Authors!
Signup for Rob's Monday Marketing Tips
Testimonials: 

 

"Rob Eagar provided me and my publishing team with several creative ideas to successfully launch my new book, "The Five Languages of Appreciation in the Workplace" (CBA bestseller). His insights helped improve the manuscript, build a stronger web presence, and position my book to generate powerful buzz among our target audience. I recommend Rob Eagar to any author or publisher looking to take their next book campaign to a higher level."

 

Dr. Gary Chapman

#1 New York Times bestselling author of
The 5 Love Languages
Gary Chapman 

 

 

New Learning Resources for Authors:
 
Advanced Book Marketing - Teleconference  Monthly Teleconference Teaching with Rob
 
 
 
Non-Fiction Marketing Plan Template
 
Marketing Plan Template for Authors:
Fiction & Non-Fiction
 

 

Bestseller Website Template for Fiction  
Bestseller Website Tutorial for Authors:
Fiction & Non-Fiction

 

 

Quick Links:

  

Rob's Blog

E-Newsletter Archive

 

 You should

Follow me on Twitter

because I run special discounts just for my Twitter followers!

 

It's coming!
Sell Your Book Like Wildfire
Rob's new book from Writers Digest
is coming June, 2012
Click here for details.
 
Robert Eagar 
WildFire Marketing E-Newsletter 
with Rob Eagar
February, 2012

  

Rob is looking for 20 good authors!

Author University 

Higher education for authors serious about marketing books.

 

I'm looking for 20 good authors to join a new instructional opportunity called the WildFire Author University. This program would be a unique year-long process to learn from me, join a community of like-minded authors, and become a top-notch marketer of your books. Participants in this program will get the following instruction over the next 12 months:


- One, 60-minute, one-on-one phone call with me per month.
- Access to my monthly teleconference sessions and downloads.
- Free copy of my new book and all new author resources that I create.
- Access to a private forum where I answer your questions and you interact with other authors. Learn best practices from me and your peers.

A great part about the WildFire Author University is the price. Tuition is only $2,399 for an entire year. That's less than $200 a month! This is the best deal I've ever offered to receive private instruction from me and join a community of authors where you can engage with each other. The group is open to authors at any level, fiction and non-fiction. Past clients may join as well.

 

The program will start on March 1, 2012 and run through February, 2013. However, I'm not going to launch this new program unless I get at least 20 people ready to join by March 1st. If I get more, that's great. If I get less than 20, then it's a no-go. So, if joining the WildFire Author University sounds interesting to you, let me know today so that I can get you on my list. Plus, I'll give a $150 discount to the first 10 people who contact me to register.

 

Send me an email to: [email protected] or call 1-800-267-2045 and say "I'd like to join the WildFire Author University." I'll get back to you with more details.

 

 

 

Are We There Yet?

Set Proper Expectations for Your Marketing Growth

 

Too many authors, businesses, and non-profits short-circuit their marketing success by mistakenly expecting perfection from every promotional activity they attempt. For example, let's say you're an author who decides to send out your first monthly newsletter. You put a lot of time and effort into creating the content and wait expectantly for results to happen. Yet, after a few weeks, no one invites you to conduct a speaking engagement, booksigning, media interview, your Amazon ranking remains stagnant, and nobody orders your book. Based on this lack of response, you conclude that newsletters are a waste of time. So, you decide stop doing them altogether. This type of mentality is where the problem arises.


Sure, a lack of immediate response can feel frustrating, but it doesn't mean that your newsletter was a failure. There are many variables that affect peoples' buying behavior. For instance, consider the fact that most people need to hear about you 4 - 7 times before they ever decide to purchase your products or services.

Marketing isn't about striking it rich with every activity you do. That's an unrealistic expectation. You can't expect perfection, but you can expect success. Therefore, your marketing goal should be to build a "body of work" that generates momentum over time and draws readers to you and your books. Think of the process like building a large magnet that begins to consistently attract people. Your objective is show up where your target audience congregates numerous times and in numerous formats. You want people to think, "Everywhere I turn, I seem to bump into your material, advice, stories, or resources." Does it take a little more work? Yes, but this magnetic approach also produces larger results over a longer period of time.

Building a body of work consists of all the various ways to let people know that you can help or entertain them. For example, you can send newsletters, post advice on blogs, speak in public, give away free resources, get articles published in magazines, conduct media interviews, keep your website updated, interact on social media, produce spin-off products, etc. When you do several of these activities on a consistent basis, your marketing efforts will generate a cumulative effect of growth. So, don't put unrealistic expectations on yourself or your marketing efforts. Why expect perfection when you can enjoy success?

 

 

ConstantContact Logo
ConstantContact Launches Free
Social Media Tool for Facebook

 

Many of you know that I use and recommend ConstantContact for creating and sending email newsletters. However, they just added a new social media tool that helps you create professional marketing campaigns and landing pages on Facebook. And, it's free for ConstantContact customers! Watch the video below for more information or click on this link for details.

 
Social Campaigns Product Overview Video
Use ConstantContact with Facebook
If you use Facebook, check out this new social campaign tool. If you need a great service to manage your email newsletters, click here for a free 60-day trial.
 

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About Rob Eagar:

Robert EagarRob Eagar is a consultant, author, and speaker who helps individuals and organizations spread their message like wildfire. His consulting firm, WildFire Marketing, has attracted numerous clients including businesses, non-profits, and authors. Rob has worked with respected publishing houses including Zondervan (HarperCollins), Howard (Simon & Schuster), Harvest House, and Moody, and consulted with well-known non-profits, such as Campus Crusade, Proverbs 31, and Hearts at Home. He has also trained and worked with over 400 authors, including New York Times bestsellers Dr. Gary Chapman, Lysa TerKeurst, and Wanda Brunstetter. The results his clients enjoy include: 

 

● Higher product sales.
● Increased media exposure.
● More speaking events at higher fees.
● Enhanced website activity and online influence.

 

Click here for details about Rob's experience and client list.