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In This Issue:
Publishing Industry News
New book from Rob Eagar in June, 2012
Signup for Rob's Monday Marketing Tips
Article: Are You Really Ready to Publish a Book?
Client Success: 

 

5 Languages of Appreciation 
WildFire Marketing is excited to announce the launch of "The 5 Languages of Appreciation in the Workplace." WildFire worked in conjunction with Northfield Publishers, Dr. Paul White, and bestselling author, Dr. Gary Chapman ("The 5 Love Languages"), to improve the book's manuscript, manage creation of the promotional website, consult on the video trailer, prepare the authors for media interviews, and create word-of-mouth tools.

 

So far, over 30,000 copies have sold in the first 30 days!

If you're feeling under-appreciated in your career or want to make your office a better place to work, check out this great book at: www.AppreciationAtWork.com

 

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Publishing Industry News

 

The Power of a Book Bargain - The Atlantic:

NYTimes: The Dog-Eared Paperback, Newly Endangered in an E-Book Age:
Read here

Amazon has launched a new beta service that lets readers ask authors questions about their books!

About Rob Eagar:

Rob Eagar headshot
Rob Eagar is the founder of WildFire Marketing who helps authors and publishers spread their message through innovative marketing strategies. He has trained over 400 authors, from beginners to bestsellers. The results his clients enjoy include: 

 

● Higher book sales.
● Increased media exposure.
● More speaking events at higher fees.
● Enhanced website activity and online influence.

 

Click here for details about Rob's experience and author client list.
WildFire Marketing E-Newsletter
September, 2011

 

Hot News!

Rob's new book, Sell Books Like Wildfire,
coming in June, 2012


We're excited to announce that Writer's Digest publishing house has agreed to publish Rob's new book, "Sell Books Like Wildfire." The planned release date is June, 2012. This will be the most comprehensive, advanced-level, book marketing resource ever published.

 

Topics covered will include how to improve your author brand, website power, social media activities, newsletters, public speaking, media interviews, Amazon presence, and much more. There will even be a special chapter just for novelists about how to market fiction - without ever leaving your house. 

 

We look forward to partnering with Writer's Digest. They've been helping authors hone their craft since 1920. If you've never checked out their website, visit www.writersdigest.com today. More details on the new book to come in the near future.

 

 

 

Are You Really Ready to Publish a Book?

 

There's a statistic running around the publishing industry that says over 80% of Americans hope to write a book someday. With over 1,000,000 new books created each year (self-published and traditionally published) that percentage may have validity. What many people don't realize, though, is that over 80% of new books published never break even financially. So, that creates a lot of frustrated authors roaming the countryside. 

 

How can you avoid a similar fate? Make sure you're ready to publish a book before going through the agonizing, time-consuming, and expensive process. Consider these 10 questions: 

 

1. Have you shared your book's concept with any family, friends, or co-workers who enthusiastically requested to be a test reader? 

 

2. Have you told anyone about your book idea who proceeded to tell three other friends, because they thought the idea was really good? 

 

3. Do you feel comfortable telling other people about your book idea, rather than ashamed or too bashful to mention it? 

 

4. Do you have money set aside ($3,000+) to build a professional website for marketing your book? 

 

5. Do you believe in the content of your book or the story you've written so much that your desire to share it with people is greater than you desire to make money off of it? 

 

6. Do you have a legitimate network of contacts who are influential and willing to help you promote your book? 

 

7. Do you have time in your weekly schedule to spend at least 5 - 10 hours per week engaged in promotional activities? 

 

8. Are you seeking to publish a book because you have something special to say or a unique story to tell, rather than just being attracted to the allure of getting published? 

 

9. Have you conducted research on Amazon or Google to determine how many other books deal with your same content or storyline? 

 

10. Do you have a steady job as a fall back position versus trying to write a book to become rich and famous? 

 

If you cannot say yes to all of the questions above, then you're probably best waiting to publish a book at a later time. Going through the process just to say you're a published author is like marrying anyone who comes along just to say you're married. Nobody ends up happy. 

 

On the other hand, if you can say yes to all of these questions, then you may possess the determination, cash flow, and realistic expectations to give it a shot. Nothing is certain, except that you will work harder than you think to make your book succeed. Writing, publishing, and promoting books represents a labor of love. Yet, it is a noble mission for those who do so with the sincere desire to improve the world.
 

 

 

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For those who subscribe, we want to say thanks for all of the positive feedback you've sent us.

 

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Think how appreciative your friends and business contacts would be if you to them. Take a moment to let them know now.

 

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