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In This Issue:
New Author Workshop with Rob Eagar
Signup for Rob's Monday Marketing Tips
Negative Feedback Fighters
Client Success: 

 

"Rob Eagar's expertise helped me develop a new brand, that not only reflects the way I feel when I write, but makes my readers "lose their heart" when reading my novels. I also appreciate the effort Rob put into creating an exciting, new website for me. It was beyond my expectations and includes everything I asked for and more.
 
Within the first month of launching my new website, I received the highest 30-day visitor traffic ever - a 66% increase over my previous best month! The excitement continues as my readers comment on how much they enjoy visiting the website and returning to it again."

 

Wanda Brunstetter
Wanda Brunstetter
New York Times bestselling novelist

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About Rob Eagar:
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Rob Eagar is the founder of WildFire Marketing who helps authors and publishers spread their message through innovative marketing strategies. He has trained over 300 authors, from beginners to bestsellers. The results his clients enjoy include: 

 

● Higher book sales.
● Increased media exposure.
● More speaking events at higher fees.
● Enhanced website activity and online influence.

 

Click here for details about Rob's experience and author client list.
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WildFire Marketing E-Newsletter
May, 2011

 

Author Workshop: Sell Books Like WildFire

with Rob Eagar on Saturday, July 9th in Atlanta, GA 

 

Rob Eagar will conduct a one-day workshop for authors called, How to Sell Books Like Wildfire, on Saturday, July 9, 2011 in Atlanta, GA. Registration has begun and space is limited. So, signup today to reserve your seat. (This workshop is conveniently scheduled the day before the ICRS trade show starts in Atlanta on July 10th.)

 

During this workshop, Rob will teach his advanced-level book marketing principles that have produced powerful results for both fiction and non-fiction clients. Attendees will make immediate progress during the event as Rob conducts interactive group exercises. As an added bonus, all attendees will receive 30 days of free follow-up access to Rob by phone and email to ask questions after the workshop. Authors will learn how to:

  • Build a brand that sets books apart from the crowd.
  • Boost sales by driving readers to bookstores and websites.
  • Maximize exposure via media interviews and speaking events.
  • Connect with influential leaders who can spread word-of-mouth.
  • Use social media to promote books to a wider audience.

Rob has consulted with numerous publishers and worked with over 300 authors at all levels. He was personally involved in the recent success of Lysa TerKeurst and her new book, "Made to Crave," which has spent 16 weeks this year on the New York Times paperback advice bestseller list. Rob also helped Wanda Brunstetter land on the New York Times fiction bestseller list for two weeks last month with her new novel, "The Journey."

 

This workshop will take place on Saturday, July 9, 2011 from 9:00am - 5:30pm at the SpringHill Suites hotel next to the Atlanta Hartsfield International airport. Free shuttle service by monorail from the airport to the hotel is provided. Breakfast, lunch, and refreshments on Saturday are included.

 

The fee for this workshop is only $499 with early registration by May 27th. Late registration is $550 per person (travel and lodging expenses not included). To register or get more details, click here or call 1-800-267-2045.

 

 

 

Negative Feedback Fighters for Authors

(and other people in the public eye)

 

People are entitled to give their opinions about your books. But, their opinions should never change the title of who you are as a person. Receiving negative feedback comes with the territory of being an author or anyone with a public message. If you have a hard time letting go of criticism, use the following four reminders to fight back against negative feedback.

 

1. "This person's negative comment does not define me."

Just because someone may not like your book doesn't mean that you're a bad person. Keep your identity rooted in the support of your family, friends, and God. If you allow yourself to be defined by your books, then you will automatically put yourself on an emotional roller-coaster that is damaging and unnecessary.

 

2. "I will only consider feedback from worthy sources."

You are never indebted to give other people your emotional or mental energy, especially when they don't deserve it or don't understand the full situation. Neither are you obligated to respond to anyone or defend your position. Choose to either ignore negative feedback, or firmly tell a repetitive critic to back off. Your peace and joy is too precious to be robbed by a frustrated person with a foolish agenda.

 

Only pay attention to feedback from people whom you trust and those professionals who've walked the path ahead of you. Most unsolicited feedback comes from people who've never actually written a book, studied your topic, or produced real results in their own life. They're just empty commentators who are jealous that you're in the actual game. Relish the excitement of creating a book that will last for generations. Few people are bold enough to ever take that risk.

 

3. "I can't control other people. They're entitled to their opinion."

Obsessing over negative reviews is unhealthy. People have a free will, and they're entitled to express their opinion. You can't control what people will say, and fretting over someone criticizing your book will only give you an ulcer. If you can't let go of unsubstantiated negative feedback, then seek the help of a professional counselor or stop writing books. Otherwise, you will allow yourself to be controlled like a puppet by people who don't care about you.

 

4. "I did my best on this book, and I'm not bound to make any guarantees to the reader."

Your readers may or may not like your book, and they can give their feedback based on ego, politics, emotion, or even whim. Therefore, you would be wise to adopt the following mindset as an author: "I write the best books that I can. There is no requirement that I have to be perfect. Thus, I will not let my ego get involved in whether or not a reader likes my book or gives me a favorable review. I will do my best, and then move on to the next task at hand."


It's never fun to receive negative feedback. But, it's even worse to let it stew in your mind and steal your peace. Use these feedback fighters as a line of defense to stay riveted on the main goal, which is using your gift of communicating in a way that provides value for other people to enjoy.


 

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