Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.
My wife loves horses, so we recently went to see the movie, "Secretariat." Boy, were we disappointed. For a major motion picture, we were surprised by how many obvious questions were left unanswered, such as:
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How did the horse get the name, "Secretariat"?
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How did the owner, Penny Tweedy, suddenly become an expert with horses?
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How did her family stay together while living apart for several years?
As patrons, we left the movie frustrated that these obvious questions were never addressed and felt hesitant to spread word-of-mouth to our friends.
If you're a business leader or author, don't make the same mistake. Make sure you answer the obvious questions that consumers have about your product, service, or book. Obvious questions would includes thoughts, such as:
- Will this purchase give me a good return for my money?
- How will this product/book make my life better?
- Why are you qualified to be an expert worth listening to?
- What's in it for me?
Good marketing should always answer the obvious questions that your audience is thinking. Make your value apparent, and you'll spread your message as fast as a thoroughbred race horse.
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