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WildFire Marketing E-Newsletter September, 2010 |
Join Rob Eagar for an intensive, one-day,
author workshop in Atlanta on November 6, 2010: How to Sell Books Like WildFire
Authors with marketing savvy sell more books.
It's time you became one of them.
To succeed in today's publishing world, you have to be more than just a great writer - you also have to be a great marketer. Can you shoulder this burden with complete confidence? If not, let an expert help you take charge of your marketing and proactively boost your book sales.
 Join Rob Eagar for an intensive, one-day, book marketing workshop on November 6, 2010 in Atlanta, GA. Rob has trained over 300 authors at all levels, from beginners to bestsellers. As an attendee, you'll get the edge needed to grow your author platform and sell more books. Rob won't waste time talking about basic marketing information. He'll focus on the advanced-level techniques he's developed for his top clients. Here's a sample of what you'll walk away with:
· Build an author brand that guides your career and sets your books apart from the crowd.
· Increase your book sales by learning how to drive readers to your website and bookstores.
· Get more exposure for your message via media interviews and speaking engagements.
· Connect with influential leaders who can spread word of mouth about you.
· Learn what really works with social media to promote your message.
· Develop a personalized marketing plan that focuses on your strengths.
· Enjoy new friendships with fellow authors who can hold you accountable, provide encouragement, and share best practices together.
· Receive a copy of Rob's 5-CD instructional audio set, "How to Speak and Sell Books in Any Market" ($125 value).
· Receive 60 days of follow-up access to Rob by phone and email to ask questions about implementing the new strategies you learn.  This workshop will take place on Saturday, November 6, 2010 from 8:30am - 5:30pm at the new SpringHill Suites hotel next to the Atlanta airport.
In order to keep this workshop personalized and interactive, Rob is only accepting the first 10 authors who register. If you're interested in attending this event, click here for details or call 1-800-267-2045. Space is limited to ten people, so register today.
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Five Questions to Help You
Write Articles that Sell More Books
Producing powerful articles and free resources is a great way to market your book. However, many authors handicap their success by failing to address important writing and formatting issues. Use the five questions below as a guide to write articles that will work as productive promotional tools.
1. Introduction - Do I start with a bang?
· Grab the reader's attention with a thought-provoking story, statistic, or contrarian statement.
· Make sure your point connects to a modern day situation, even if you're discussing history.
· Don't presume that the reader understands your topic. Give brief background if necessary.
2. Writing Style - Is my writing easy to digest and succinct, but still fun and reflective of my expertise?
· Avoid writing sentences with over 25 words.
· Look for and remove repetitive thoughts, sentences, and words.
· Remove (parenthesis), [brackets] and - tack on - types of sentences. They're annoying.
· Don't be too flowery in your language. Stay to the point.
· Always put a comma before the word "and" when listing topics in a sentence.
3. Visual Appeal - Did I make my article look professional?
· Include a tasteful formatting layout using color and relevant pictures.
· Insert pictures that aren't too big or too small.
· Wrap text around graphics and pictures cleanly. Avoid wide gaps of white space.
· Use a consistent font and overall look throughout your article.
4. Marketing - Do I point readers to my book?
· Draw interest to your book by quoting directly from it.
· If you write fiction, highlight the conflict that your characters face.
· Drive readers to your book by mentioning interesting lists, resources, sidebars, or study guides found within the manuscript.
· Include your book marketing text and contact information at end of every article.
5. Content - Do I have information that appeals to different reader types?
· Did your article content help the reader solve a problem or gain a better perspective?
· Did you help inform "newcomers" about your genre without confusing them?
· Did you wow your "fanatics" with original content?
· Would your article make sense to those who have never read your book?
Miscellaneous Issues:
· Make your article look and act as a stand-alone piece. Don't make it rely on other resources.
· If you quote an expert, provide the source. Use guest content if faced with writer's block.
· Before you finish, ask someone who is unfamiliar with your topic and also someone experienced with your message to read and offer constructive feedback.
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