Rob Eagar's Monday Morning Marketing Tip

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
My wife and I are huge fans of Bobby Flay's show on the Food Network called, "Throwdown." Bobby is a top-level "Iron Chef" who challenges unsuspecting local chefs that he can top their best dish. On a recent episode, he battled the Vermont Brownie Company in a chocolate-lover's brownie fest. However, he lost to the local chefs who had the best brownies I've ever seen. In fact, they were so good that I ordered a half-dozen from their website to satisfy my craving...which brings me to book marketing.

When I received the package of brownies, there was a business card in the box with the typical company information on the front side. However, on the back side, there was a coupon code to use on your next purchase. I wondered to myself, "Why don't authors do the same thing?" For example, create a business card with your contact information and book cover photo on one side. But, on the back side, put cool information, such as:

· Special discount code or coupon to purchase your book
· Link to a hidden part of your author website for exclusive content
· List helpful tips for the reader in a concise, bulleted format

Any author could use these promotional cards as a viral giveaway tool for speaking events, book signings, order package stuffers, etc. Pass them out and encourage people to give them to friends. Word of mouth won't spread unless you give it a reason to spread. So, what are you doing to generate buzz for your book? Now, back to my brownies...

Chew on this:

"You will get more word of mouth from making people happy than anything else you do."
Andy Sernovitz, author of Word of Mouth Marketing

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