Monday Morning Marketing Tip
Rob Eagar's Monday Morning Marketing Tip
 is written to help authors, publishers, and organizations
spread their message like wildfire.
 
 

This week's focus:
If you're a sports fan, you've no doubt followed the drama of NBA basketball star, LeBron James, leaving his hometown team in Cleveland to join the Miami Heat. The interesting part, however, is that James stated his primary reason for defecting was to join two of his closest friends, Dwyane Wade and Chris Bosh, and create their own mini dream team. He believes that they have a greater chance of winning a championship by joining forces and relishing the camaraderie.

 

This same idea can benefit you as an author. Writing and marketing your book can be a lonely business. Pulling the weight all alone gets exhausting. So, why not copy LeBron's motive and join forces with other authors to help boost your platform. For example, you could partner with small group of similar writers and:

 

� Go out on a book tour together or conduct a local book-signing as a group.
� Share free resources or special content as prizes to give away to your readers.
� Trade or combine your personal databases of media contacts or influential leaders to send out newsletters and press releases.
� Meet regularly as a support group to discuss best practices of book marketing.

 

There's strength in numbers. Take advantage of the potential friendships and marketing power of working together with your fellow authors.
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If you have a personal example of generating success by working together with other authors, email it to me at [email protected] and I'll share it with everyone on my blog.

 

 

Chew on this:

"By yourself you're unprotected. With a friend you can face the worst. Can you round up a third? A three-stranded rope isn't easily snapped." - Ecclesiastes 4:12
 

 
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� Rob Eagar 2010. All rights reserved.
WildFire Marketing
Web: www.StartaWildFire.com
Email: [email protected]