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Authors: Track Your Message
At WildFire Marketing, we help authors, speakers, and publishers sell more books and spread their message. But, how do you know if your message is really spreading? How do you track the success of your book marketing and platform-growth efforts?
There are several obvious factors you could use, such as increased book sales, speaking engagements, or newsletter subscribers. In this article, however, I want to share two little-known services that authors can use for free to gauge their book marketing effectiveness. Click here for the rest of the article. |
Publishers:
Why Launch a Book when You can Launch an Author?
If you recall Aesop's fable, "The Tortoise and the Hare," remember it's the tortoise who claims the prize. Slow and steady wins the race. Yet, many publishers tend to adopt a "hare-like" attitude toward promoting their new books.
For example, most marketing budgets focus on publicizing frontlist titles during the first 90 days after publication. The hope is that an early sales burst will launch a book onto the bestseller list and label the project a success. But, does this approach really create long-term benefits for the publisher? I think the tortoise would beg to differ.
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Speakers: Keynote Makeover Service
One of the best ways to sell more books and spread your message is through public speaking. But, if you're like most speakers, you'd rather get a root canal than let someone evaluate your keynote presentations. It seems easier to get feedback from friends, evaluation forms, or other speakers. No one wants to hurt your feelings, though, so they won't tell you what they really think. You get a false sense of confidence, and your speeches never reach their full potential.
Research shows, however, that the #1 way speakers get booked is through recommendations from other leaders. So, if you don't work to make your presentation top-notch, then you'll miss those all-important referrals that enable you to spread your message.
To overcome this problem, WildFire Marketing created the Keynote Speech Makeover service to help authors and speakers improve their keynote presentations. Now, you can get feedback from an experienced team and take your speeches to a higher level.
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Sharon is a fitting recipient, because she soon leaves on her first multi-state book tour to promote, "Starting from Scratch When You're Single Again" (Strang Publishers). Her new GPS device will make it easy to find her way to media interviews, speaking events, and booksignings.