Media Newsletter
GujaratGlobal
Issue 44
September 21, 2010
Greetings!

This Newsletter from the GujaratGlobal  brings to you the latest happening in the media particularly in Gujarat, whats hot and whats not , who's in and who's out , you want it and you get it here !This newsletter is about people who craft voice and image of others. It is about the real newsmakers.
 
 

            
Editor.....After a long time      
 Dear Friends,
Newsletter is back. Yes, after a very long time. Almost after 15 months. There are certain things which have no explanation. And this wide gap in the newsletter is one such!!

During this period a lot has happened. However, I will go by what is recent. Much is happening on different fronts. Top heavy Gujarat Media Club is plummeting at a great speed. Innovative experiment of Gujarat Journalist Friends is almost dead. On the other hand, the traditional and much condemned and criticized Information Department is in a state of metamorphosis. It is really turning into a tech savvy 24X7 organization. New blood is infused in newer ways, at times transcending the limits of a traditional system.

Ahmedabad chapter of the Public Relations Society of India is becoming vibrant with lots of activities on its agenda.

There is not much on the front of movement of journalists. Media does not seem to have retracted recessionary trend, at least for the induction of middle and senior level journalists. While periodically there are speculations of some big newspapers coming to Gujarat, the pink paper of Hindustan Times, Mint has made silent entry. 

Let's start with Gujarat Media Club. 
 

Have a happy reading.

With love  

Yogesh Sharma


Gujarat Global
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Mirror in search of RE

Ahmedabad Mirror is looking for a fulltime RE. The post is vacant since the transfer of Pankaj Upadhyay to Mumbai last year. Though the name of Pankaj Upadhyay still appears in the printline, our friend Deputy Editor Pradeep Malik is looking after the edition.

Pradeep can be seen in the field tapping potential rich stories when some colleague is on leave. Hope he will soon fit in to the shoes of the RE. He has even completed his doctorate in media. It's a different matter that higher academic qualifications do not count much in promotions.

The grape wine has one name doing rounds. Insiders say that Deepal Trivedie who is associated with Sambhav group might take over the assignment. 
 

Vasundara joins Pagal Guy

Vasundara Vyas Mehta who was with Times of India has joined management education portal, Pagalguys.com. She is part of the core content team.

Kumar Manish changes track

Kumar Manish of TOI has joined Institute of Transportation and Development Policy as communications manager. He had done number of stories on Bus Rapid Transit System(BRTS). Work pays!

Prabuddh Banerjee with Atul

Prabuddh Banerjee has moved from PR to Corporate Communications. He is now GM Corporate Communications, Atul Ltd. with office in Mumbai.

Earlier, he was Beehive Priority looking after promotion of Sri Lanka tourism. Many friends must have met him during those days when he was selling Ramayan trail for Sri Lanka tourism.

 

M M Sheikh

Low profile Deputy Director of Information, M M Sheikh, who retired on August 31 has got one year extension as PRO to Governor of Gujarat. Sheikh is known for his professional approach and is one of handful officers of the Information Department who can deftly handle communications in English.

Manoj R Dave, Joint Director of Information, known for his signature "marad" which means MAN retired on August 31. 
 

GMC I cards

Members of Gujarat Media Club are issued cards every year. What purpose these cards serve is yet to be found out. The first condition on the card says that the card is needed for entry into the club. The question is where the Club is!

The period of the card is for the financial year. From April to March. The card for this year got ready only in September. The distribution is still on.

 You can subscribe yourself 
Friends daily I am receiving requests from many friends for the newsletter. There must be many who might not have contacted me. For all here is a simple way to get this newsletter. Every newsletter has a sign up box. Just fill it and you will get the newsletter. The sign up box is also on the top of the right side of the website www.gujaratglobal.com.www.gujaratglobal.com. Still if you wish me to register your subscription write to me!!
GMC- In bits and pieces
 
There was a competition of saying thank you to Modi between the outgoing president and incoming president.

 
Modi talked about everything, but did not make any formal announcement about land to GMC

 

This year began with a very positive note for the Gujarat Media Club. There was news that Gujarat Chief Minister Narendra Modi had agreed to give land to Gujarat Media Club. Many took it with a pinch of salt. The reason was obvious, the anti-media image of Narendra Modi.

There were reasons to believe it. The involvement of heavy weight journalist Uday Mahurkar who is considered quite close to the Chief Minister was a strong indication that the deal for the land will ultimately come through. It was a big thing. The GMC does not have its own building even today.

Many started spinning stories about the location of the land. Some said it would be on the riverfront while others claimed that it would be off SG Highway. Both are excellent locations. However, none was willing to say the exact location. Ultimately, friends who had been to the office of the Chief Minister for the land project started saying that Modi had told them that the land and its location should be left to him. Such a stand by Modi was not surprising. He is known to respond like this.

But the story of meeting with Modi is quite intriguing, woven in the interplay of basic human traits of ego. Our friends say that the CM had offered land off SG Highway. However, some friends wanted it to be on the riverfront. Someone even remarked that a place on the rooftop of a building on the riverfront will also do.

But Modi made it clear that journalists should forget about it. Riverfront is most cherished and publicized dream of the CM. He wants to turn Ahmedabad into something like Thames with riverway passing through the city. The work on the project is going on. The implementation of the project sent prices of land on the riverfront sky rocketing.

One of the friends who was present at the meeting remarked very aptly- never look a gift horse in the mouth. Take what you get and then make another better demand.  However, the real story was at the annual dinner of the Club, an event when the new team takes over from the old one. All gather over dinner. I must say, the most interesting part of this annual meeting is the sumptuous dinner!

Modi was the Chief Guest this time. Not just word but lots of stories floated around about GMC getting land and Modi to make formal announcement about it at the meeting. The meeting was held under the charismatic aura of Modi. The presence of members and others was notable.

Before Modi, outgoing President Uday Mahurkar and the new President Ajay Umath spoke. It all was praise for magnanimous Modi and liberal Modi who, the speakers said, had agreed to give land. It was like giving thanks a million receipt before the official announcement punctuated by the "modified"   commentary of the anchor who also told how her children were all for Modi.

When Modi got his turn, he just said that the land for GMC was no problem for him. He repeated this number of times. But he cautioned GMC about its future plans. He focused on the families of journalists. In his disarming style he warned journalists that he would rule over them from their kitchen. He later spent about half and hour with kids of journalists. But never formally made announcement about land to the Gujarat Media Club. More then six months have passed.

No one knows the fate of the land. But the talk of the land has divided Ahmedabad and Gandhinagar media into English press (GMC is known as club of channelwallas) and Gujarati press (dominated by print media) and now different associations and clubs are mushrooming. All have land and other government favours on their agenda.

 

Coupon war is back in Gujarati media

One may have any idea about selling a newspaper, one must have good gift if one wants to keep the circulation going up in Gujarat. This is a fact in the case of Gujarati newspapers. The coupon war between three leading Gujarati newspaper is a live example of this.

For past one week two of these three Gujarat newspapers are trying to impress upon their readers that they are sincere about their gift schemes. The newspapers are Sandesh and Divya Bhaskar. They have reduced the gift coupon time to 60 days to match the gift periodicity of their arch rival Gujarat Samachar.

Certainly, falling circulation figures of these two newspapers have driven them to rev up gift coupon frequency. First it was Divya Bhaskar which announced that the readers will get good gift just after 60 days. Not to be left behind Sandesh announced that it will give gift after 60 days.

Sandesh which shared Gujarati readership with Gujarat Samachar before the entry of Divya Bhaskar made announcement mid way its ongoing scheme! Its announcement says that you will not have to wait for 85 days as per the present coupon scheme. You will get the gift after 60 days.

Even after the entry of Divya Bhaskar and stepped up efforts of Sandesh to capture readers, Gujarat Samachar still retains its position of uncrowned kind of Gujarati media. In terms of circulation. Gujarat Samachar is known for its uncanny skill of having pulse on Gujarat readers. It has been giving gifts on 60 days.

Under the gift coupon scheme, one has to collect coupons for the time period of the scheme, stick them on the forms given on the first day of the scheme and collect gift after giving filled form. Though the gifts are not so good as they were at the time of introduction of the scheme, a large number of readers decide their newspaper on the basis of the gift. It may sound strange, but it is a true reflection of business acumen of Gujaratis.

Gujarat Samachar had also failed to sense this when it had decided to stop the scheme last year. It was a bold decision because none of the three had tried it despite the growing burden of the scheme. Initially, Gujarat Samachar dismissed off fall in the circulation as impact of marginal floating readership. However, soon it realized that it was a more serious and solid problem. Discontinuance of the gift scheme had started showing its impact on circulation figure.

It was a lesson for Gujarat Samachar which its owners learnt very well. They also learnt that people were unhappy that the two other newspapers were extending the period of the scheme. Intially, when Divya Bhaskar introduced the idea to penetrate into the stronghold of Gujarat Samachar and Sandesh, it was a monthly scheme. Gradually it was turned into once in two month gift scheme. And of late the period extended to almost three months.

Since Gujarat Samachar maintained two month period, Gujarati newspaper readers rewarded the newspaper with shift from other newspapers. The result is obvious. The two other newspapers are now swearing to the readers that they will give gift, a good gift after two 60 days. No hidden delays in the form of bonus coupon, a favourite business strategy of Sandesh to extend period.

 

PRSI Ahmedabad in revamp mode

Ahmedabad chapter of the Public Relations Society of India is in revamp mode. Its new president Vipul Shukla and his team is infusing new enthusiasm into the only active chapter of PRSI in Gujarat.

First he revamped the newsletter of the chapter. The newsletter was started by B L Yadav in 1996, but was dormant for about two years. Our friend has re launched it and seems to be determined to maintain its quarterly periodicity. The name of the newsletter "Change Agent" remains same.

This Saturday, September 25, the website of the chapter is being relaunched. It was initially launched by immediate past President Bhavesh Upadhyay. The national President of the PRSI Dr. Ajit Pathak will launch the new look website.

With Love,
 
Yogesh Sharma
GujaratGlobal.com