Reporters and other media persons joining PR industry is not a new thing. But there is a growing trend of journalists joining PR firms. Two decades earlier it was not considered ethical to have relations with PR world. However, as newspaper has become product, the sharp dividing line between media and PR has almost vanished. The trend is worldwide and so we Indians are following it with a sense of pride.
Over the years the term advertorial has become a respectable word in the market driven media. In such a situation, journalists find the PR field as respectable. Some, who see the power of PR world acting in the media closely, must be finding a kick in making media dance to the tunes of PR industry.
There are occasions when PR firms make reporters hang around Page Three characters something which is very humiliating for any journalist with self respect. No doubt, a reporter can join PR as a matter of his personal choice but the vanishing line dividing journalists and PR is something we must check. Otherwise, there is no difference between a reporter and a clerk. 
This issue has an article giving the idea of the trend of journalists joining PR besides a piece on confrontation between media and Punjab police second incident within a fortnight. And all other stuff which has become part of the newsletter.

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