Media Newsletter
GujaratGlobal
Issue 25
September 4, 2008
Greetings!

This Newsletter from the GujaratGlobal  brings to you the latest happening in the media particularly in Gujarat, whats hot and whats not , who's in and who's out , you want it and you get it here !This newsletter is about people who craft voice and image of others. It is about the real newsmakers.
 
 

                             Editor.....Herbal Healers

 
Friends, I had told you last week that in the coming issues I would write about the Dangs and its herbal healers to create awareness about the district rich bio-diversity and scenic beauty. This issue has a write up about Mangoobhai, a herbal healer who is also known for his new idea of herbal massage and steam bath. These herbal healers are locally known as bhagats. In terms of written word most of them are illiterate. Their knowledge is transferred from one generation to another by the word of mouth and they gain skills in the practical laboratory of their father.
Dr. Deepak Acharya who is very active in the Dangs says that new generation of the tribal is not taking up the profession of Bhagat because of the charm of the job. In such a situation conservation of the knowledge of these Bhagats is a very important and equally challenging job. Bhagats are very possessive about their knowledge. They freely share community knowledge, but keep the secrets of their specializations close to their chest.
Dr. S K Nanda who was posted here as DDO in 1982 has been doing a pioneering work in the field since then. He has brought many of these bhagats to a common platform. Awareness about bhagats and their exposure can make life of Bhagats better and help conserve the repository of knowledge of medicinal plants.
There are many other interesting items like previous issues.


Have A Happy Reading.

 
With love  

Yogesh Sharma

Gujarat Global

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Media Masala

 
Modi Tusi Great Ho!!!!
 
There is no match to Modi. Our Chief Minister Narendra Modi is a great man. He knows how to use media to be in the news. Earlier, he used media for projecting himself. Now he is projecting himself by media bashing.
His supremacy lies in his skill to turn every incident, even a crisis, to his advantage. Gujarat was rocked by terrorists attack. Later, it turned out that it was a case of police failure. But, police claimed success in cracking the case in about a fortnight. He picked it up to gloss over the failure of the Gujarat police and started a campaign against the central government for GUJCOC for Gujarat.
And Hindu mascot of the BJP has now turned into anti terrorism idealogue
While, opposition was trying to fix him in the serial blast blunder, he hit headlines with his programme to address children on the Teacher's Day. This is for the first time that Gujarat showed such a great fervour to the Teachers Day.
Advertisements in newspapers and other places showed Modi larger than Dr. S Radhakrishnan, the great statesman.
While newspapers were full of debate on Modi's style of Teacher's Day, our great Modiji had his information department spin another story about him. It says that a lady, in the traditional Tarnetar fair in Saurashtra, described Modi to her son that he was a dev with beard. Here is how the Information Department has presented the story.
When Chief Minister Narendrabhai Modi came at Tarnetar in the afternoon, the helicopter induced a wave of enthusiasm amongst the village folk. When the chief minister was coming towards Trinetreshwar Temple after watching the rural Olympics, the area around the special road built for the CM near the temple precincts was chocabloc with people. In this crowd, the young son of Shrimati Dhuliben of Vijadiya village asked, Mother, who has arrived? To this innocently posed question, Dhuliben spontaneously replied"Son, this is God with a beard." Dhuliben's son on hearing the reply looked at the chief minister from a distance, with devotion.
 
Modiji Tusi great ho!!!
 
 
Godman Asaram ki Patiala press ki takat
 

Godman Asaram is in real trouble. On one hand the Court has asked police to investigate cases relating to violence around his Ashram in Sabarmati and media, on the other hand, is highlighting all issues about him.
But the Godman has come up with an idea. He has got three lakh copies of a Patiala based weekly newspaper got printed in Ahmedabad and his supporters are distributing the paper free. The publication is Patiala size rebuff from the Godman.
Its lead headline says "Press ki Taquat" has exposed people trying to defame Sant Asaram. Media is making shameful and damaging campaign, Let's tell you the truth. All four pages of the broadsheet publication are full of such media bashing stories.


 
An appeal

 
Friends as I told earlier, the newsletter has a subscriber base of 2100 plus. There are many more who are reading it either directly from the website or through forwards. I request you all friends to mobilize more subscriptions to the newsletter by enrolling your friends in media. This is your platform. Help it grow.
 
 
Herbal steam bath of Mangoobhai
   

Despite all my efforts to have the best time management, I reached Saputara around noon. The moment I reached the circuit house, there was Mangoobhai waiting for me. He is Bhagat, a herbal healer. Dr. Deepak Acharya who is working among Bhagats of the Dangs had arranged my meeting with him. Deepak recently published a book on tribal herbal medicines along with Anshu Shrivastav. The book is a treasure of tribal formulations and traditional herbal practices.
Dr. Acharya, a botanist, initially worked with herbal healers of Patalkot in Madhya Pradesh. These illiterate but masters of medicinal plants and herbal therapy are known as Bhumkas in Patalkot while in the Dangs Bhagat is their common name, says Dr. Acharya. In fact a long talk with Dr. Acharya inspired me to visit the Dangs and further talks with Dr. S K Nanda, guardian secretary, the Dangs, finally brought me here through my adventure journey.
I asked Mangoobhai about his way of diagnosis and treatment of patients. He said that if patient knew about the problem and had medical diagnosis he depended on that, otherwise Nadi parikshan was his way. His Nadi parikshan is not limited to the vein of the hand. He would put his hand in a typical form at the heart, base of the throat and the lower brain portion of the circle.
59 year old Mangoobhai is candid. He says in half of the cases he is right. Arthritis, kidney problems are some of the areas where he is the best, he says. Mangoobhai Bhoye has studied upto fourth standard. His two sons are also with him in his profession. His son goes to Nasik and Surat once in a fortnight. Earlier Mangoobhai used to go.
In Nasik, a man has given him accommodation. He was very pleased by Mangoobhai's treatment of his daughter who had paralysis. The girl was cured and the man asked Mangoobhai to visit Nasik to treat people of the pilgrim place. Similarly, a heart patient has given him space in Surat for his fortnight consultancy for the benifit of the people of Surat.
He lives in Shivarimal about 21 kilometers from Saputara. I decided to go to his village and see him in action. We had Lunch at Purohit Hotel, the first private hotel of the Dangs set up in 1982. He did not want to have anything and preferred to be with Natubhai Purohit the owner of the Hotel who also happens to be his regular client.
The moment we came out, a lady accosted Mangoobhai. She said that she saw his vehicle and stopped to meet him. Otherwise, she was going to contact him. She had sprained leg and wanted Mangoobhai to treat it with his herbal lotion. Mangoobhai pointed out that for that she would have to come to his village. She got into the vehicle of Mangoobhai. His son was driving it.
She was principal of Ritumbhara School and had great faith in Mangoobhai. I asked her if she was Ramila Patel. This surprised her. I told her of meeting with the Principal Anoopsinhji Parmar in the Bilimora- Saputara bus in the morning. He had given her reference as a reliable source to know about Saputara.
At times we meet people so accidentally that the world appears to be very small! But there are also cases when people from the same area do not come across each other for years. These are the vagaries of life!
His clinic in the village is in the herbal background, green. Here I learnt about his herbal massage and steam bath. A person was taking steam bath. His steam bath machine is an excellent innovation which adds to the charm of natural herbs and shrubs.
After about 20 minute vigorous massage of oil of herbs and shrubs, one is made to sit on a chair in a wooden box. Steam is generated in a tin box having herbal water in it. The steam comes to the box through a pipe. The steam bath session is of 10 to 20 minutes depending in the strength of the individual.
Explaining this, Mangoobhai says that people with gastric problem find it very difficult to sit even for five minutes in the first session. Later on they can sit for long. For all this he charges just Rs 170. Mangoobhai says that the massage and steam bath have a general effect on the body besides special effect on people with all kind of pains. He says that it reduces weight also, about a kilo per massage. Though the weight loss is small, it is permanent, he claims.
Judging my curiosity, Mangoobhai made me have massage and the steam bath. I can say that I really found myself very light for the next two -three days. Today when people go to Kerala for the herbal massage and spend lot of money, they can come to Saputara also. Infact, Gujarat Tourism can market Dang herbal massage as its specialty and these Dangis can get good price for their knowledge of herbs and skills of massage.
Mangoobhai has his two sons, his sister-in-law and several other relatives in the job. While giving me massage , his nephew Ashok said that it requires someone like a relative to do all sundry jobs to make the business a success. Buses between Saputara and this village are few.Ramilaben's husband came on a motorcycle and she left. I and my local guide, Talati of Saputara, Ramesh Chaudhary, were with Mangoobhai. We missed the last bus of 6 pm in intimate and educative conversation with the master healer Mangoobhai and his sons. Even otherwise there are not many buses. We waited on the road to get lift in some truck. None stopped. Ultimately, Mangoobhai's son dropped us back to Saputara.
Local transport is a major problem in the district and either you should have your vehicle for smooth movement or you should have the patience to enjoy the stillness of life in the picturesque Dangs with its hill station Saputara.
In the Circuit House, I wanted a room having view of the valley. But there was no such room vacant. Nilesh, the manager, was quite apologetic that he could not get me the room of my choice. I had taken the help of Nanda to get accommodation because of holiday season and Nilesh was sorry that he was not able to treat the guest of Nanda is more than a guardian secretary to the people of the district.
Nanda meets people, mingles with them like a local. He has created a sort of record by being the guardian secretary of the district for more than a dozen year. No other IAS is known to survive as guardian secretary of a district for so long.
For the next two days, I used a bench in the compound to have the look of the beautiful valley from there. I sat outside watching the beauty of Saputara. Hotel Vaiety, at a great height, looked like something hanging like a luminous UFO of the story books.

Film appreciation centre with Pakistani Khuda ke liye
 
After more than 15 years, Ahmedabad is going to have a film appreciation Club.  The club is named as Sangath film Study Centre and it will open on Saturday, September 6. It is yet another innovative idea of the duo Dhimant Purohit of Aaj Tak and Kamlesh Udasi a young producer of Developmental Education and Communication Unit of the Space Application Centre. The two have given two excellent programmes about films in the recent years , classical shows with mass appeal.
The Club will have screening of Pakistani film Khuda Ke liye to mark its launch. Udasi who is involved in the creative work of the club says that the film deals with the problem of terrorism. For we Indians it sounds strange that a Pakistani can have a film on such a theme. Shoaib Mansoor is the writer director of the film that is a good example of parallel cinema.
The film also has Naseeruddin Shah as a cast. He plays maulana who explains to the court how Islam is being butchered in the name of war and hatred, bringing the religion forward in a believable and peaceful manner. The film with theme of an art film has roaring commercial success, a successful of blend of class and mass. The film was released in Pakistan in July 2007.The film has created a record with box office collection of 10 million dollar.
 
Udasi says that the film has been selected as terrorism is the contemporary theme and it involves India and Pakistan. There will be introductory note about the film and a discussion about it after the film. Initially, Do Bigha Jameen and some other films were being considered for the inaugural show, but we finally decided to screen Khuda ke liye because of its contemporary theme, Kamlesh says. Ahmedabad earlier had two film clubs, New Films Society and Tarang. But, there is no activity since 1990 or so, he says.
The idea of the study centre is to promote film culture, Dhimant points out. Our main focus is students of journalism schools. Every first Saturday of the month, a film will be screened with introduction and will have a post film discussion. It will have outstanding Indian and international films, Dhimant tells. Initially, the entire activity will be in the Audio-Visual section of the Gujarat Vidyapith. It is going to be a free activity. We have a broad blueprint for the entire year, he says.
Udasi says that Kolkota has 30 film societies while Trivendram has about 18, but Gujarat has none. There were two which are closed for more than 15 years.
I wish success to Dhimant -Kamlesh team for their new venture committed to a cause-film culture promotion.


Media mobs LIC meet
 

This week LIC officer, Sr. Divisional Manager M K Kemmu organised a media interaction. Kemu had no idea what he had bargained for by inviting Ahmedabad media. In all 47 invitations were sent. Going by his experience and the tip of the Jagadish Patadia , officer of the PIB here, our Kemmu had arranged for 60 gifts. 33 percent risk shield to make the event successful.It was quite a liberal actuarial calculation by the LIC manager. But, to the surprise of all, there were 80 journalists!! This is even more than total newspapers, in all languages, in Ahmedabad.
While poor Kemmu was trying to communicate the achievements, our smart journalists started moving out. Experienced as they are, they had sensed the demand supply problem of the guest and did not want to take a chance. Many just had one spoon of ice-cream lest big packet of the gift was not missed in the crowd of the media. And when Kemu with great sense of relief of performing "mission impossible" of handling his maiden media conference came to the gift counter to personally give token of love to the media, there was no gift to be given.It so happened that our friends asked man on the gift counter that they had to go and could not afford to waste time in waiting. Yes, there were many journalists who were left behind.
Not to miss on the count of hospitality, Kemmu said that he would see that journalists got their gift at home. Majority disapproved the idea. They preferred to wait. No one needs to be told that some had no visiting card, while some others probably had no office. Many said that that they were not there for petty gifts making Kemu request them to maintain cool and stay back. He offered second round of ice cream so that he could buy time to get more gifts for the journalists. 
A journalist known for finding fault with organisers showed all his skills of keeping Kemmu at the tenterhooks. All through this time this journalist continued to relish ice cream while our Kemmu tried to keep his facial muscles light and relaxed while giving all sorts of smiling angles to his lips. Ultimately, all went with the gift.
Next day Kemu looked for his news with high powered magnifying glass. Even his assistants could not help him in his mission of finding noticeable coverage of his press conference. Patadia and his team tried all their skills of R&R. But success remained elusive. One or two newspapers dumped the news in some remote corner. And it was nowhere in most of the newspapers.
And friends let me tell you, Kemmu had a great news wrapped in his clumsy press conference. The LIC has paid money to 16 of the over 50 serial blast victims. They were LIC policy holders. They were paid policy amount without their approaching the LIC. Generally private companies avoid payments to the victims of terrorism on the ground that it was not covered under the policy.
For an organisation like LIC this was a great feat and newspapers are generally found having lots of items showing such a generous approach. But it was not in the newspapers.

 
Journalism consists largely in saying ''Lord James is dead'' to people who never knew Lord James was alive. 
~G.K. Chesterton

With Love,
 
Yogesh Sharma
GujaratGlobal.com