Media Newsletter
GujaratGlobal
Issue 17
July 10, 2008
Greetings!

This Newsletter from the GujaratGlobal  brings to you the latest happening in the media particularly in Gujarat, whats hot and whats not , who's in and who's out , you want it and you get it here !This newsletter is about people who craft voice and image of others. It is about the real newsmakers.
 
 

                                 Editor.....Appeals
  
Friends, I am very happy to share with you the fact that the newsletter has crossed the mark of 2,000 direct subscribers. There are many who forward the newsletter to their friends. As a result, the number of readers is much more.
My feedback has brought out very striking facts about readers' response. A large number of friends are interested in the movements of journalists. For them, articles about media reflecting trends and traditions seem to be of lesser preference. Its true existentialism!
This existentialism is to such an extent that many friends are interested purely in their own move or that of their friends. I have no problem. This is what we call life. But I want to make two requests to all the friends. Please share your views and experiences with other friends. Yes, please write for the newsletter. No payment for the love labour!
Second issue is of more subscribers. Friends, I request you all to gift the subscription to your media friends by just registering details of your friends for subscription. You can send a personal message to your friend while forwarding the newsletter. Certainly a good way of telling a friend that you care for the friend. This is all what we seek in relations. Subscription is free.
No doubt, I have personal interest in requesting you all to help me mobilize more subscription. It is to make the base of the newsletter very wide. It is very unfortunate, that we do not have any platform for media in our country. No doubt we have small groups, but no nationwide common platform. Couple of popular platforms are advertising industry focused. Let's develop a platform where we talk about media today and tomorrow.
I am sure that you friends will help me in the task for our profession which has given us all a livelihod.
This issue has an article about the issue of US newspapers outsourcing to India. The article is here as indicator of the trend in the global media. After long time, the newsletter has learning zone.


Have A Happy Reading. 

With love  

Yogesh Sharma

Gujarat Global

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Media Masala

 
Three pegs for two 
 
Hangover of Delhi visit is still there. Its about a visit to the Press Club. I had forgotten my GMC card and without that it was "no entry". Yashwantsinh of Bhadas who was with me had his sharp eye roving on the notice board of the Club while I searched for some friend to get us in. Ultimately, Ashok Bedi helped me get entry as his guest. We ordered two pegs. But, the waiter placed three on our table. The odd number three was a quiz for me. Yashwant drew my attention to the announcement of three pegs for two on the notice board.
 
However, one peg free was a news for me and Yashwant suggested that I must have it in the Newsletter that there is incentive scheme in liquor also get three pegs for two. While coming out , I saw Pradip Saurabh , a regular feature of the Club in his charateristic style. There was Amit Mukherjee with his friends on a table. Like many in Delhi, Amit was also curious to know the truth of the TOI issue. While parting , I could not resist myself and asked his Do kaa teen business. He said that it happens whenever there is some scheme from the liquor company.
This literally killed the news. But, in the interest of Delhi journalists who do not visit the Press Club and others elsewhere in the country , it must be a news. And so, friends I have the news that you can drink more paying less!!!!!
 

 
 
Mediamen on the move 
 
Ajay Buva goes to Delhi
 

Ajay Buva who has worked on Sakaal desk in Mumbai for the last several years has now been transferred to Delhi Bureau of Sakaal. Ajay used to cover various assignments in Maharashtra and Gujarat. But he was basically on the desk and now he will be in the field. I am sure that his experience of desk and field will help him settle in bedil dilli smoothly. Friends, he is coming to Delhi on July 15. Help him have a smooth landing in Delhi..
 
 
Eswaran joins Outlook
 
S B Eswaran has joined Outlook as Sr Assistant Editor . He was with the Indian Express Delhi. Initial phase of his 16 year long association with the Indian Express was in Ahmedabad. Articulate in his views, Eswaran is a good reader and an advocate of healthy skepticism in journalism. All the best. 

Prashant Pandya  joins Welspun 
Prashant Pandya has joined WELSPUN GROUP AS "GROUP HEAD-CORPORATE AFFAIRS". His new assignment is of Sr. Vice President level. Prashant had joined Essar Group in 2004 as Gen Manager and then was elevated to VP's post in 2005. Before taking a plunge in the private sector Prashant was with the Directorate of Information for 24 years. This took him to all the 8 districts of Kutchha and Saurashtra.In addition to this one year of KPT deputation as Trade Promotion Officer.A rewarding experience for Prashant.
 
Binita Parikh quits Radio Mirch
Executie Producer of Radio Mirchi Banita Parikh has quit the job. She found the job very suffocating and is now having rest for retrospection to find new and better experiment for her creative urge. Wish that she has better experience this time.

AMC reporters get press room back
Earlier I had reported that Ahmedabad Municipal Corporation had closed down the press room taking the ruse of renovation of the main building. But its not so easy. Ultimately journalists mounted pressure and got the press room back. It is one fourth of the earlier space without AC or any other facility. Just two sofas and a centre table. So something is better than nothing.

 
Divya Bhaskar to launch Gandhidham edition
 
Divya Bhaskar is all set to launch one more edition in the border district of Kutch. This will be from the Gandhidham -powerful link with the port town Kandla. There is already one edition of Bhaskar from Bhuj, district headquarter of Kutch.
The district second largest in the country after Leh is sparsely populated and has no scope for two newspapers in the same language. But the strategy of Bhaskar is to redifine its target readership and thus to generate a powerful Gandhidham based revenue model. Gandhidham which has been developed as a Sindhi Resettlement Colony after the partition has quite a metropolitan feel with people from all over the country while Bhuj still has Kutchi touch.
 
So Bhaskar wants to give a seperate product to Gandhidham. Initial arrangement is to print Gnadhidham edition in Bhuj. There were rumors that the publication would be launched on July 4, second day of the Hindu month of Ashaadh as the management had started ground work. Ashaadhi beej as the day is known is the Kutchi New Year Day.  But insiders say that it was never planned that way. The edition will be out before Diwali.However, the management has already sent Deven Tarkash , news editor Ahmedabad edition to Bhuj as Deputy Editor. 
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         Me, Associate Editor gfiles

Friends, I have joined gfiles as its Associate Editor. The monthly is India's first publication that focuses on Bureaucracy and Governance. It has news about IAS, IPS and others in the Bureaucracy, their views about the topical issues in Bureaucracy and Governance and also some spice. Indrajit Bhadwar editor and writer, two in one, is the editor in Chief of the magazine while Anil Tyagi, the editor, is the moving spirit of the publication. Indrajit is former editor of India Today.
I continue to be the editor of Ahmedabad based Hindi Daily Chaupal, India's unique state centric news website www.gujaratglobal.com and this media newsletter!!!!!!
 
 
                        
Outsourcing newspapers to India is offensive

 
Outsourcing to India is now an established business practice in USA and UK. But recently, the news that a Pulitzer Prize winning daily has started outsourcing its copy editing and page design to India has sparked off a debate in the US media. Here is an article by Dave Stancliff that appeared in The Eureka Reporter this week.
 
I almost got sick recently when I heard that a Pulitzer Prize-winning daily newspaper, The Orange County Register, was outsourcing copy editing and even page design for one of their community newspapers - to India!
 
American newspapers edited by another country are an outrage. I know what it's all about. Money. According to The Associated Press, Orange County Register Communications has been struggling with circulation declines in recent years.
The descent of The Orange County Register from third-largest newspaper in California to the fifth largest, began last year when they laid off 90 employees. The writing was on the wall in 2006 when they started offering a voluntary severance program.
I knew it was hard times for newspapers across the country, but I was shocked to find out that the outsourcing of our written word wasn't just confined to The Orange County Register.
On April 15, 2008, The McClatchy Co., owners of The Sacramento Bee, The Modesto Bee, and The Fresno Bee, announced voluntary buyouts to about 20 percent of the staff at The Modesto Bee, and three days later disclosed that they were outsourcing the advertising design department to India.
One reason the McClatchy Co. attributed to the drastic steps being taken was their ad revenue had been hard hit by the downturn in the housing market, according to an AP report last April. Another report, filed Feb. 4, by the AP regarding McClatchy's Miami Herald on outsourcing of copy editing, was later challenged by the McClatchy Co.
AP ran a correction on Feb. 5, which stated that, "The Associated Press erroneously reported that McClatchy Co. would outsource copy editing for The Miami Herald to India." What happened was they changed their mind.
There's no doubt that outsourcing is a touchy subject, and the McClatchy Co. is feeling defensive about their new revenue strategy in California. Outsourcing of jobs is nothing new in this country in the past decade, and information technologies that make it possible. So what happened to the promise of The Information Age?
We were once told "old economy" jobs would be replaced by new ones in the high-tech and white-collar information service sector. Americans are finding out the hard way that new technologies can make the jobs fly out of the country faster.
Since 2001, this country has lost 2.7 million manufacturing jobs overseas in order to get cheaper labor, according to www.OutsourceOutrage.com, a Web site devoted to informing the public about the facts of outsourcing and how it's hurting our economy.
According to a report from the University of California/Berkeley the trend of outsourcing is going to account for about 14 million jobs going overseas in the next four years. Outsourcing of our best-paying jobs, globally and domestically, has contributed to a general decline in worker living standards here.
In the past year, according to an Economic Policy Institute report, 80 percent of working families saw a drop in real wages despite healthy gains in worker productivity. Of the new jobs that were created in the last year, 90 percent of them are in low-wage fields, according to the report.
In the scramble to make a profit in our staggering economy, businesses are choosing to cut corners regardless of the impact on American workers. Forget about the pride of being made in America. It has no weight in the modern workplace. We continue to devalue ourselves.
I dread to see what will be outsourced next. Newspaper editors perhaps? Somewhere along the line we're losing more than just jobs. When newspapers lay off someone here and hire someone in India, they are breaking their trust with the American public in order to pinch pennies.
As an old newspaper man, I find it difficult to see what's happening to such an important part of our society because of lack of imagination in solving money problems. I'm not talking about bringing in robots to speed up production and lower costs as in manufacturing.
I'm talking about a job that needs to be done by a human. The choice is simple. Let go of American journalists, and you give their jobs to Indian journalists. Are they smarter than us? Do they make better page designers and copy editors?
I don't think that's the case. There's no reason, other than greed disguised as a business decision, to send out our written word to be edited by another country that offers cheaper labor.
As It Stands, the profession of print journalism is facing enough challenges without outsourcing its production, traditions, pride, and obligation to the American people.
Dave Stancliff is a columnist for The Eureka Reporter. He is a former newspaper editor and publisher. His e-mail address is richstan1@suddenlink.net
learning Zone

Ten words we must avoid
 
Writing is a combination of art and craft. The art comes from much reading, talking, thinking, dreaming, and writing. The craft is primarily technique. Some techniques are complex, but a few are very simple and will instantly strengthen your writing. In many cases, however, strengthening writing simply means avoiding those things that weaken it.
 
We have identified 10 words that nearly always weaken writing. In no particular order, they are as follows.
 
1. Really: "Avoiding this word is a really great idea."
Reason: A really great idea is the same as a great idea. If you need to emphasize something, such as the "greatness" of an idea, use a single word that means what you are trying to say, e.g., "Avoiding this word is an excellent idea."
2. You: "Sometimes, you feel like writing is too hard."
Reason: I never feel this way, so this statement is not true. The writer probably means "I" or "some writers," e.g., "Sometimes, I feel like writing is too hard." "You" should only be used when you are actually writing to, and about, the reader, not when making general statements.
3. Feel: "I feel the government should stop people from writing poorly."
Reason: Which emotion is being "felt"? What is the writer touching and, therefore, feeling? Usually, the writer means "believe" or "think." "Feel" is also used by authors to describe a character's emotions, as in "He felt despondent." Instead, the writer should show the emotions through the character's words and actions.
4. Think: "I think the government should stop people from writing poorly."
Reason: If you write an opinion, the reader understands that you also think it. Just say what it is you think, e.g., "The government should stop people from writing poorly."
5. As: "As you write this word, poke out your eyes. It's weak as it can cause confusion."
Reason: A person usually cannot do two actions simultaneously, so "as" doesn't make sense in the first sentence. It could be rewritten, "Write this word, then poke out your eyes." In the second sentence, the writer should use "because." Until reading the rest of the sentence, the reader doesn't know if "as" means two actions are occurring simultaneously or means "because."
6. A lot: "A lot of writing could be made better."
Reason: How much is "a lot"? 100 documents? 50% of everything I have written? 1% of one million books? The term "a lot" is meaningless without the context, but if you give the context, you don't need the term "a lot." Also, this is highly subjective. "A lot" to one person may seem like "some" to another.
7. Sort of/Kind of: "Using these words is sort of annoying to the reader."
Reason: If using these words is only sort of annoying, you haven't told the reader exactly what it is. If it is annoying, say so: "Writing this way annoys the reader." If it is not annoying, tell the reader exactly what it is, e.g., "Using these words bothers readers." Use words that mean what you are trying to say, and give the reader exact descriptions. This also applies to "kind of."
8. Like: "Using these words is like baking with spoiled milk."
Reason: If this is like something, then it is NOT that thing. Giving accurate descriptions and using correct verbs will reduce your need to use "like," e.g., "These words spoil your writing." A good simile can enhance your writing, but using too many makes writing tedious, so try to think of a different way to express your ideas.
9. Just: "Some people are just persnickety about writing. It's just the way they write."
Reason: The word "just" doesn't add any real value to these sentences. Leaving them out results in the same meanings and makes the sentences much tighter and more direct: "Some people are persnickety about writing. It's the way they write." Doesn't that just sound better?
10. Used to: "He used to write like this when he started writing."
Reason: Using fewer words to express an idea is almost always a good idea, so "used to write" can be written "wrote," as in, "He wrote like this when he started writing." The problem is that "used to write" and "when he started writing" both express events in the past, which is redundant. In nearly every case, "used to . . ." can be replaced with a past tense verb.
 
The sample sentences demonstrate poor uses of these words, but you will find good uses, too. In fact, some of them are perfectly fine in some contexts or when used in particular ways. Your level of formality, purpose, voice, and audience will determine whether or not to use these words. If you're not sure whether or not to use them in a particular sentence, our advice is to avoid them.
 
 
 
Coming together is a beginning
Keeping together is progress
Working together is success

 
-Henry Ford 
 

With Love,
 
Yogesh Sharma
GujaratGobal.com