Hi Janet and Weight Watchers Friends,

First of all and up front, this is no bait and switch tactic! But, we are printing new bags for the wholesale distribution of our breads (for re-sale in markets), and checking all the information for accuracy. While checking the actual weights of products against the weights printed on our bags and labels, verses the actual serving size, we found a discrepancy in the way our sliced breads' portions can be interpreted. It made us start re-examining everything from scratch. Let me try and explain the correction we had to make.

The sliced breads weigh 24 oz. each, or 1.5 lbs. The nutritional labels information was based on a portion size of 1 ounce per serving. One ounce weighs 28 grams. After entering all the nutritional information into the Weight Watchers points value calculator, that worked out to 1 Weight Watcher plus point per serving, for both the lo carb and the multi grain.
 
However, because of the width of the blades on our bread slicer, each loaf does not get sliced into 24 pieces. The loaf ends up being sliced into approximately 18 usable slices, not 24. This results in each slice, or portion, weighing an average of 43 grams, or about 1.5 ounces, even though the PORTION size the nutritional label is based on, is 1 ounce. Some slices towards the end of the loaf are smaller, and weigh less, etc. Unless each Weight Watcher has been actually weighing out their bread to a portion of 1 ounce, they have been consuming more than 1 point. It actually works out to 2 points per serving.

We added a tiny bit of weight to all of our dinner rolls, to accomodate the requests of banquet chefs ordering the dinner rolls for their functions. We needed to make them all consistently the same size. They were all being scaled by hand. The bakers will begin putting the dough through a divider so that each roll will weigh 45 grams. Then, they will finish moulding the rolls by hand again. The lo carb and the multi grain dinner rolls will all be at 2 plus points for each serving size, or each roll, as of Sunday, 3/6/11.

All of the stickers on the breads indicating their nutritional values will be updated as of Sunday, 3/6/11.

 Please feel free to pass this along to anyone, or to ask me about it. I will try to answer any questions you may have, or will find someone who can.

Sorry for all this trouble. Thanks for being so positive! 

Francoise Hodges
Basque Boulangerie Cafe
460 First St. East
Sonoma, Ca. 95476
707.935.7687