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Welcome to our Q2, 2012 eNewsletter. In an effort to communicate objective new perspectives on the state of the 'interactive BtoB marketplace', I invited a guest blogger to introduce this edition. I hope you enjoy reading his commentary and find it valuable . . .
Who's Specifying and Placing Your Orders?
By now it's old news, the first Baby Boomers hit the age of 65 last year and 3.5 million more will do so each of the next twenty years. Sure, they're not all going to retire immediately upon hitting that milestone, but will represent a declining percentage of the workforce going forward, dropping from just under 40% now. Who will take their places? Why Generations X and Y, of course. Gen X - born between 1965 and 1979 - are already closing fast making up some 36% of the workforce. So going forward it will be increasingly likely that those who configure and place orders with your company will be from Generations X and Y. Why does that matter? Read More
 By: David Calibey
About David: Dave Calibey is the founder of BigThunk ( www.bigthunk.com) a digital marketing and eBusiness strategy firm that helps its clients assess their web capabilities, develop plans, and execute them for business results. Dave has been helping business people understand and exploit web technologies for over a decade.
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B2B or Not to B2B: Does B2B Social Marketing Work?
Social media has become an important tool for marketing to consumers. But what about in the business to business (B2B) space? Depending on what you read or who you talk to, social media is either one of the most important components of a B2B marketing program because so many influencers are online, or it is completely ineffective because so few business buyers are active in social media for business purposes. Read More
By: David Lavenda, FastCompany Expert Blog |
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 Is Your Company Late to the Mobile Party?
Web 3.0 isn't coming-it's already here. And it's all about mobile interaction. If your company doesn't have a mobile website-a site specifically designed and coded for each mobile platform-you're already seriously behind the times. The marketplace demands content and the available delivery pipelines are exponentially more diverse and interactive than ever before. Read More
By: Ed Nash, April 2012, Wall Street Journal |
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