i-MARK Industrial Insights
Putting Your B2B Website to Work
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Stay informed about advances in BtoB eCommerce, Internet marketing and web-self-service. |
The BtoB Manufacturer Haves and Have-Nots
To date, we've spoken with marketing folks at nearly 2,000 USA component manufacturers. We ask for their opinion of the Internet as a channel for business development and what impact it has had on customer retention and new business acquisition. We also ask about what sort of guidance their OEM buyers expect to receive when visiting their websites to search for the exact products they need, and we ask how manufacturers use the Internet as a relationship-building tool with their resellers. We learned . . . Read more
Blog Post By: Del Merenda, President & CEO, i-MARK, Inc. February 2012 |
B2B Decision-Makers Diversify Digital Research
Business-to-business companies have increased their presence online over the past several years to cater to a growing number of decision-makers turning to the internet for information. . . Read More
By: emarketer.com January 2012 |