An eNewsletter for industrial manufacturers keeping you informed in the areas of b2b eCommerce, Internet marketing and website self-service.
Summer 2011 |
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i-MARK Feature
Don't Forget to Stop and Smell the Ocean
Blog Post By: Del Merenda, President & CEO, i-MARK, Inc.
July 20, 2011
The summer season never fails to beckon us all to take that much needed break and just wind things down for a while. As a manufacturer-focused Internet eBusiness service provider, i-MARK is right in the trenches with our manufacturing customers. We know how hard you work, as do we, to grow our businesses profitably, while delighting our respective customers.
So, this time of year, like you, we look forward to taking that relaxing break and make the very best of our one or two week escapes. For the Merenda family, born-and-raised in New England, it's always been off to Cape Cod and the Islands. But three years ago, my son who moved to Delaware, introduced his CT Yankee' family to a wondrous place at the very tip of New Jersey, named Cape May. I had not thought of making a bucket list, but Cape May changed all that. In 2009, I made that list and my #1 stop has been checked off.
So, rather than blogging value propositions and competitive differentiation, I thought I'd share my new place of wonder with you in the form of a five-minute YouTube® video. The link is clean and the video tour should put you in the vacation mood. Got time for that? I sure hope so. Who knows? It may make your bucket list as well. The Merenda's will be there the last week of August. If you head down and are looking for a great place to have breakfast, it's The Mad Batter. Come on in and say hello to us!
View 5-Minute Video |
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Industry in Motion
Our 'virtual' department providing influential content from respected third parties or from us - that demonstrates how the Internet is transforming the way that B2B companies conduct business and revamp their processes to achieve maximum ROI and growth.
Heli-Tek Keeping its Eye 'On the Ball' - Q&A With Jordan Bush, Heli-Tek's Marketing Director
Posted By: i-MARK Inc.
How does a small precision rolled ball screw manufacturer find 'big' online business success? In our recent discussion, Jordan Bush, Heli-Tek's forward thinking Marketing Director describes how they are doing it. |
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Top Tips: Guest Blogger Achinta Mitra
How Manufacturers can Resurrect Product Content from the Dead Zone
Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, maybe a technical article or two and not much else. In other words, their content is very product-centric.
There is a good reason for that. In my opinion, product-centric content is and will always be very important in manufacturing marketing. However, their biggest impact is in the late stages of the industrial buy cycle and are not very effective in the early phases. How can manufacturers resurrect their existing product content and join the content marketing revolution? Here are some ways that I can suggest. Read More
By: Achinta Mitra, Tiecas, Inc.- Industrial Marketing Today Blog |
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Industrial Manufacturers Get Busy 'Online'
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July 2011 - Gems Sensors' self-service eCatalog and eConfigurators go 'live' on their website! Read More
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May 2011 - Stanley Assembly Technologies eCatalog launched on their website! Read More
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