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2010 - The Year of Reinvention
The negative effects of the recession are being dramatically offset by leading b2b marketers who have directed their focus to the Internet, which has become a massive global database of information. It's driving customers online to search, evaluate and discover products and solutions to meet their business needs. Recognizing this virtual stampede, these b2b marketers are intercepting buyers who are utilizing this medium for immediate access to accurate information, by investing in digital solutions that will secure customer loyalty and drive new buyers into their lengthy sales cycles. Bruce Nussbaum, the noted Business Week editor in charge of innovation and design coverage, reminds us all that:
"Disruptive innovation that is inexpensive, easy to use and in great demand that makes life better, more manageable and less costly - is the kind of innovation you do in a recession."
We at i-MARK leave you with this one simple year-end message. Quick and easy access to reliable data on your website will win the day for b2b manufacturers who see the oncoming tide bringing digital marketing and ecommerce to manufacturing, a force unseen since the start of the industrial revolution. We are in the midst of a historic transition - the digital revolution. May we all participate well - our business lives will depend upon it.
Wishing you and your's a very happy and healthy holiday.
Del Merenda
President & CEO
i-MARK, Inc. |
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Internet Perspectives - A Decade of Destruction
The Internet is Everywhere.
The past decade is the era in which the Internet ruined everything. Just look at the industries that have been damaged by the rise of the Web: Newspapers. Magazines. Books. TV. Movies. Music. Retailers of almost any kind, from cars to real estate. Telecommunications. Airlines and hotels. Wherever companies relied on advertising to make money, wherever companies were profiting by a lack of transparency or a lack of competition, wherever friction could be polished out of the system, those industries suffered.
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