Wichita's clutch products can be configured differently to meet very specific OEM customer application needs. One example is clutches that can be configured for grinding mill OEM customers. For these OEM customers, the clutch is just one component needed for a much larger, intricate and costly grinding mill used in mining. The completed grinding mill far outweighs the cost of the clutch. However, these clutches are not easily ordered due to the complexity involved with the many possible configurations.

Wichita understood that these clutches were time consuming and complex to quote and had to process numerous calls from customers to help them properly configure a clutch and then manually put a quote together.  This process was costly and inefficient. Wichita wanted to provide a customer self-service tool that was interactive and intuitive, enabling customers to configure the right clutch while simultaneously developing an accurate quote to quickly factor into their overall grinding mill application cost. 
 
Using i-MARK's web-based configuration and quoting applications, Wichita's customers and channel partners now go into the web application to configure the exact clutch they need and then immediately create a quote that is accurate and specific to the parameters used to build that clutch.  A task that once took several man hours has been web-enabled and has had a significant impact on productivity and cost savings. Wichita's OEM customers are happy because they can quickly get a line item price for a much more involved quote required for a new grinding mill. By rolling out this application Wichita has put itself into a position to strengthen and lengthen its customer relationships, improve its businesses agility and realize faster, more profitable clutch sales.