i-MARK logoi-MARK Insights
eMarketing - eCommerce - eBusiness
 
www.imark.com | 800-397-7119
In This Issue
How Emhart is Attracting More Profitable Repeat Business from Their Most Valuable Customers
Spraying Systems Leveraging Guided Selling Solution
Industry Highlights: When It Comes to Search, Three's a Crowd
Product Spotlight: 24/7 BUSINESS
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i-MARK Insights is a bi-monthly eNewsletter keeping industrial manufacturers informed on B2B eBusiness trends in eMarketing, eCommerce and sales automation.

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Greetings!
 

Welcome to the first issue of i-MARK Insights. We believe it will become your most trusted source of ideas and techniques that small-to-medium durable goods manufacturers can quickly and economically put to work in order to grow and profit within an increasingly-competitive global marketplace.

 

i-MARK Insights is dedicated to the notion that B2B manufacturers must focus on utilizing the Internet for new business acquisition and for streamlining operations. The articles, market perspectives, case studies and tips we will provide about effective Internet tools and practices will help you decide, not if, but when your company should engage in Internet eBusiness.

 

Why do we believe i-MARK Insights is now such an important resource? Well, you may have noticed that B2B buyers and specifiers have abandoned their 'traditional' ways of investigating vendors and products and are flocking to the Internet. Today's B2B buyers instantly want to know what you sell, will it meet their needs, how to get it, when they can have it and how much it will cost. They want to compare products, request a quote, and suggest/request needed customizations. These dynamics will irreversibly change how you go to market. Now your drivers will be Internet Search and intuitive self-service discover-to-buy functionality available directly from your web site. In other words, it is time to get your web site busy selling, serving and supporting serious buyers determined to find vendors that will help them quickly find and acquire exactly what they need in the shortest time possible. The vendor they find should be you.
 

Please contact us with your questions or topic suggestions.

 
Del Merenda
 
President & CEO
i-MARK, Inc.
 
tel: (800) 397-7119 - x226
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Customer Feature:
 
Emhart Teknologies
 
How a Web-Based Solution is Helping Emhart Attract More Profitable Repeat Business from Their Most Valuable Customers   
 

Emhart Teknologies (ET) is a unit of Black & Decker. Their Germany-based affiliate - operating under the brand name Tucker - is a world-wide supplier of sophisticated fastening components and assemblies sold mainly to automotive OEMs and their top-tier suppliers.  Tucker's product data was housed in disconnected databases throughout Europe.

 

They chose i-MARK to help solve two key issues: consolidate and speed-up delivery of up-to-date product information to its customers and employees; and deliver customer-specific product information to its most valuable customers in order to establish greater loyalty and attract more profitable repeat business. Read about how a web-based solution, tailored to Tucker's customers' needs, put ET Tucker in the forefront of their customers' vendor selection for repeat orders of their automotive fasteners.

 

Read Full Story

 
See innovation in action, visit Emhart.com
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Solution
Snapshot:
 
Spraying Systems Logo
 
Spraying Systems Leveraging Guided Selling eCatalog Solution 
 

Standing the test of time, Spraying Systems guided selling eCatalog has served thousands of engineers and buyers looking to satisfy their needs for design and buying information in the most efficient manner using their dedicated engineering and purchasing support site.

Built by i-MARK in 2003 as a companion to their corporate site, the eCatalog's leading-edge capabilities continue to increase productivity for both customers and Spraying Systems nearly 5 years after going live. The site includes configuration for three typical nozzle applications, engineering calculations supporting product selection, step-by-step wizard to guide a user through the specification process, and direct purchase or RFQ processing. 

This forward thinking by Spraying Systems has allowed the firm to stay out in front of the marketplace's increasing demands for on-demand engineering and customer support, while realizing a continually-growing positive ROI on the original investment.
 
See for yourself at iSpray.com
 
Spraying Systems Co., headquartered in Wheaton, IL, is the world's leading manufacturer of industrial spray products.  The company houses the industry's most advanced spray nozzle manufacturing facilities and nozzle testing laboratories.  Spraying Systems Co. provides engineering, application and after-sale service to help customers optimize spray system performance.
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Industry Highlights:
 

When It Comes to Search, 

Three's a Crowd


Decreasing time spent and the number of searches per visit are the best ways to create valuable search experiences and boost conversion; common sense and best practices go hand in hand.
 
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Product Spotlight:
 
24/7 Logo Smaller 2                                                                      
i-MARK's 24/7 BUSINESS Adds Low-Cost, High-Value Guided Selling to SMB Manufacturers Sites
 
i-MARK's newest packaged solution provides small-to-medium size product marketers an easy way to add an award-winning product selection catalog to their websites.
 
24/7 Business Includes:
  • Product Selection/Configuration
  • RFQ and Shopping Cart
  • Lead Generation and Processing
  • Content Management Tools
  • Usage Analytics

Users gravitate to the fast, intuitive product search that supports potential new customers that don't know your part numbers or your product mix, allowing them to quickly discover the product to meet their needs.

Click here to learn more about 24/7 BUSINESS or call us for a quote - 800-397-7119 - x234
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tel: (800) 397-7119 www.imark.com