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How a Web-Based Solution is Helping Emhart Attract More Profitable Repeat Business from Their Most Valuable Customers
Emhart Teknologies (ET) is a unit of Black & Decker. Their Germany-based affiliate - operating under the brand name Tucker - is a world-wide supplier of sophisticated fastening components and assemblies sold mainly to automotive OEMs and their top-tier suppliers. Tucker's product data was housed in disconnected databases throughout Europe.
They chose i-MARK to help solve two key issues: consolidate and speed-up delivery of up-to-date product information to its customers and employees; and deliver customer-specific product information to its most valuable customers in order to establish greater loyalty and attract more profitable repeat business. Read about how a web-based solution, tailored to Tucker's customers' needs, put ET Tucker in the forefront of their customers' vendor selection for repeat orders of their automotive fasteners.
Read Full Story
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Solution
Spraying Systems Leveraging Guided Selling eCatalog Solution
Standing the test of time, Spraying Systems guided selling eCatalog has served thousands of engineers and buyers looking to satisfy their needs for design and buying information in the most efficient manner using their dedicated engineering and purchasing support site.
Built by i-MARK in 2003 as a companion to their corporate site, the eCatalog's leading-edge capabilities continue to increase productivity for both customers and Spraying Systems nearly 5 years after going live. The site includes configuration for three typical nozzle applications, engineering calculations supporting product selection, step-by-step wizard to guide a user through the specification process, and direct purchase or RFQ processing.
This forward thinking by Spraying Systems has allowed the firm to stay out in front of the marketplace's increasing demands for on-demand engineering and customer support, while realizing a continually-growing positive ROI on the original investment.
Spraying Systems Co., headquartered in Wheaton, IL, is the world's leading manufacturer of industrial spray products. The company houses the industry's most advanced spray nozzle manufacturing facilities and nozzle testing laboratories. Spraying Systems Co. provides engineering, application and after-sale service to help customers optimize spray system performance. |
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Industry Highlights:
When It Comes to Search,
Three's a Crowd
Decreasing time spent and the number of searches per visit are the best ways to create valuable search experiences and boost conversion; common sense and best practices go hand in hand.
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i-MARK's 24/7 BUSINESS Adds Low-Cost, High-Value Guided Selling to SMB Manufacturers Sites
i-MARK's newest packaged solution provides small-to-medium size product marketers an easy way to add an award-winning product selection catalog to their websites.
- Product Selection/Configuration
- RFQ and Shopping Cart
- Lead Generation and Processing
- Content Management Tools
- Usage Analytics
Users gravitate to the fast, intuitive product search that supports potential new customers that don't know your part numbers or your product mix, allowing them to quickly discover the product to meet their needs.
Click here to learn more about 24/7 BUSINESS or call us for a quote - 800-397-7119 - x234 |
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