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Audience abuse: DON'T be a perpetrator
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november 09
Greetings! 
 
I know, I know, the phrase "audience abuse" sounds pretty harsh.  Believe me, I wish it had never come into my head.  Unfortunately, I have been hearing about this crime being perpetrated all over the place lately.  Never before has it been more important to treat your audience with respect.  Follow my advice and not only will your audience thank you, you'll be heard
        
go get 'em!debbie fay
 
Debbie Fay
 
 
 Audience Abuse; DON'T be a perpetrator
 
Despite my best efforts, (and I am, after all, only one woman) there are still presenters out there committing what can only be termed audience abuse.  Tough language, I know, but I'll bet everyone reading this has been the victim of a presenter who didn't develop his presentation with the audience in mind, delivered this presentation and in delivering it tortured, bored, confused and exhausted the patience of his audience, possibly without caring.  I'd call that abuse, wouldn't you? 
 
The first thing you must do as a presenter is (drum roll please) CARE!  If you don't care about your audience, give the task of presenting to someone who does, I beg you.  You must turn your focus 180°.  Think about the people who will be sitting in the seats listening to you.  It is they who are the MOST important part of your presentation.  They are trusting you with their valuable time and attention.  The LEAST you can do is design your presentations with YOUR time and attention.  Right?
 
Here are a few guidelines to keep in mind as you design, develop, and deliver this audience focused presentation.
 
DELETE BIG WORDS:  I've said this before, but from what I'm seeing out there it needs repeating, keep your super-smarty-pants words to yourself.  Impress your spouse, your siblings, your co-workers all you want.  Go crazy.  But do NOT subject your audience to 5 syllable words that require either a PhD or a 25 pound dictionary to figure out.  Here's a news flash;  making audiences feel stupid does not make you a winner.  (Unless you're running for the Alienator of the Year award.)  Grown-ups are not big on raising their hands in the middle of a presentation and asking you to define a word that they probably can't even pronounce.  They'll simply start surfing their Blackberries instead.
 
DO the HEAVY LIFTING for THEM:  It takes time, attention and thought (the same three things we're asking of our audience) but it is up to us, the presenter, to organize our material BEFORE we present it.  This means we can't just copy and paste slides from various decks the night before a presentation.  It means we should sit down with a blank piece of paper and create a (gulp) outline.  We should figure out what our main point is, and what the three supporting points will be.  Then we must decide what points will support those three points.  Lastly, we need to give thought to any stories that will give these points teeth, and then decide how we want to begin and end the whole thing.  Now we've developed a presentation that our audience can easily follow.  One they can remember, and in following and remembering easily, feel a sense of accomplishment about.  THAT'S a win win.
 
DELIVER on YOUR PROMISE:  Your presentation has a title.  Odds are good the audience came to hear you speak about that title.  Keep that in the forefront of your mind as you design and deliver your presentation.  I recently heard big time complaining from some pretty peeved women who attended a workshop that promised something and then didn't deliver.  These women had chosen this workshop hoping, trusting that they would learn how to use a specific tool, and left having learned not a thing about it.  Mad?  You bet. 
  
Just as important is to speak NO LONGER than you've promised.  If you tell your audience at the outset that you have 30 minutes of information for them, for Pete's sake (and Ralph's and everyone else's for that matter) do not blather on for an hour. They've set their internal attention timers to 30 minutes.  Once you exceed that, you are testing their patience and good will.  How could that ever be a good thing?
 
I realize it takes more time, attention and thought to provide your audience with the kind of presentation that shows them you value and respect them.  Then again, they are showing you they value and respect you by showing up and giving you their time, attention and thought.  Resolve today to never again be guilty of anything even resembling audience abuse.  Not only will your audiences thank you; you'll be heard.


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2009 Conference; Center for Financial Training Atlantic and Central States;  Creating Elevator Speeches that SING! November 21, Newport RI
Need help designing your next presentation? 
 
 That's what we're here for!  We don't do our own taxes, nor do we cut our own hair (well, maybe once in a while...) Stop frustrating yourself and potentially abusing your audience.  Contact bespeak today!
 
beheard@bespeakpresentations.com or call!  203.259.6487