I read an interesting article about retirement communities
for niche markets. Want to spend your time with like minded individuals? This
trend is growing to even include Gay and Lesbian couples. Of course retirement
homes for niche markets are not a new trend. There have been retirement
communities for a long time that cater to niche markets including facilities
dedicated to older actors and actresses, fraternal orders, religious or ethnic
groups etc. the biggest trend will be more segmentation marketing to even
smaller niches. I am waiting for the identical twins tower.
We are going to see a lot of niche market products receive a
lot of attention in the next few years. Already we are seeing the return of the
convertible automobile. When BMW announces a whole new line of vehicles and
highlights a convertible that will retail for north of $45,000, you know there
has been some careful thought and demographic trend analysis going on in Germany.
This car is squarely positioned to attract the older driver who no longer is
living in Minivan world and finally wants to let loose to relive or reinvent as
a top down wind in the hair kind of girl (or guy). Loaded with every option
possible including heated lumbar adjusting seats (excellent after that recent
trip to the chiropractor) this is a serious ride that is not going to see a lot
of sand on the carpets and boogy boards sticking out of the back.
Another trend to watch for is larger apartments and
condominiums. These new units are not to be confused with the 400 square foot down town
entry market variety. One such unit currently being advertised is located on
the water in Oakville, Ontario.
These units go all the way to a three bedroom with den - and these are not
Why the shift from sardine living? These units are squarely
marketed to the plus 50 baby boomer who is looking to either down size or take
a lateral move that gives them the space for visiting children, family dinners,
hobbies and the new must have, a well equipped office space. There is not a shuffleboard
court in site. But other amenities can include underground parking spaces that
masquerade as 2 car garages with garage doors and storage, a car wash bay,
board room, and facility wide Wi-Fi. Every suite has at least one large patio
or balcony giving the residents that opportunity to commune with nature while
keeping the maintenance factor to a minimum - another important consideration.
Travel, dining out, even movies are all being influenced by
the new "Power demographic." One group that has not caught up with the times
are the people who write instructions on product bottles. They obviously don't
realize that 4pt type is mighty hard to read if you wear bifocals and if
Shampoo and Conditioner are not printed in big type, the morning ritual can quickly
take a turn for the worse.