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In This Issue
Your money - Anotherr Budget? Already?
Stupid credit tricks - Too Much of a Bad Thing
What are you willing to do for success?
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This is the monthly newsletter of Sherer Financial Coaching, we hope you find it useful and entertaining. If so, please forward it to someone you know who might like to be on our mailing list.
 
 What are Your Money Priorities?           
 
 
 
 
 

Recently, I came across an interesting statistic. MSN Money had done a survey to see what items people card trickconsidered a necessity vs. a luxury. Surprisingly, 49% of the people surveyed said that having a cell phone was a necessity. Wow! Almost half! Conversely, only 28% of the people surveyed said that they were meeting their retirement goals. More people thought it necessary to have a cell phone than save for retirement. Their money priorities were.. shall we say .. different?

Not that many years ago we managed to do just fine without some of these fantastic devices we now say we can't do without. Just a few years ago, only the wealthy (or those who appeared wealthy) carried mobile phones, or car phones as they were called then. They were as big as bricks and sure didn't sing and dance like they do today. Life seemed to go on normally for those of us without the ability to instantly reach out and touch someone. These days, it is tough to convince some folks that they may be better off without the $100 or so each month for the convenience. Umm.. yes, unless your job demands it (and hopefully pays for it) it is a convenience.
 
Then of course there's the internet. OK.. Now that one I'm almost convinced I can't live without. Having the entire world available to me with a few clicks and keystrokes, all while I'm in my bathrobe and fuzzy slippers.  How did the human race survive before the internet? And yet, it did.
 
Years ago, when my wife and I were first married, we were assigned base housing on Travis Air Force Base in Northern Caifornia. Base housing was prety bare-bones. The Air Force supplied government-grade linoleum tile. (ugh) If you wanted carpeting, you had to put it in yourself. Forunately for us, we just happened to have enough money to buy some carpeting for our pad. (no pun intended) Then it happened, while strolling through the mall, we wandered into a pet store. They had one of the cutest poodles you ever did see, and best of all, he was on sale! His reduced price put his cost just about even with carpeting for our government-issued house. Now we had a choice to make, cute puppy, or carpeting. Being rational folks, we chose the puppy. I was reminded of our choice every time I had to walk across that cold, hard floor in the morning. My wife and I agreed the choice was worthwhile.
 
We all have choices to make and priorities to assign to those items on our budget. How we make those choices and assign those priorites determines how successful we'll be with our financial well being. We may rationalize a need for something for something that's really more of a want, or we may just have our priorities out of order. Picking poodles over carpeting may not have been such a bad thing by itself, after all, we could tolerate the tile. However, my wife and I made other financial decisions in a similar manner and overall, we weren't doing very well financially. It wasn't until we had matured and learned to prioritize a bit better, (OK.. a lot better) that we found we were able to get ourselves out of debt, build a better financial situation and give ourselves most of what we wanted.
 
Cell phones and other nonessential expenses aren't wrong or evil, but if you have a few of these expenses in your budget and you're not making the progress you'd like towards your goals, perhaps it's time to take a look at your priorities. What are you money priorities?
 
Make a list of the three goals that are most important to you, then look at the priorities you assign to items on your budget. Are your money priorities taking you toward or away from you goals?

 

 
 
 
 
       Too Much of a Bad Thing?
 
 
 
card trick
As I drive to work every day, I pass a credit union that proudly announces auto loans can now be stretched out over 7 years. Mortgage companies are still working on 50 year mortgages. Realizing consumers are low on cash, retailers are using new campaigns to coax consumers to to spend more by using credit. Target recently unveiled the new "WOW or Never" Campaign where consumers purchase certain items using their Target credit card and are automatically entered into a drawing to win exotic prizes. Purchase a digital camera, win an African safari. Purchase a 14 piece cookware set, win a Mazerati Quatroporte sportscar.
 
Valero Energy wants you to "Swipe yourself a new car!" Valero will give you a (slim) chance to win a new car every time you swipe your Valero Energy credit card for more than $10. While you're waiting for them to deliver the car to your driveway, Valero will swipe 20% in interest payments.. Unless you're late with a payment, then they'll swipe 28%!
 
You can show your Harley pride with the Harley Davidson Visa card! You can get the "High Performance" card at an interest rate of 16.65% or the "Chrome" at 17.65%. (Umm, I'll take the "low performance" please..) For every dollar you charge on  the card, you'll be further in debt, but at least you'll be earning "HD points," good for Harley apparel, accessories, and Harley Davidson service. Too broke to own a Harley after paying the bill? No worries, perhaps you'll win one of the 12 Harley Davidson motorcycles that the bank is giving away.
 
Cost of the motorcycles..   About $87,000.
Cost of Target's "Wow or Never" prize package.. $473,403.
Having a bunch of customers charging like mad on their credit cards..  Priceless.
 
With all the campaigning for credit use, I'm waiting for a scenario like this one..
I'm at Burger King, I'm hungry, it's lunch time. I order my meal (No pickles please..) I wait for the customary, "You want fries with that?" But I do a double take when the clerk says "Would you like to put that on your Burger King charge today?" "Uh.. gee, no, I don't have one of those.." I reply. "Great! the clerk replies. "You get ten percent off your order today if you open an account with us."I can give you a free Whopper if you get a King Platinum." I just stare, shocked, at the clerk. "You're going to run my credit for a burger?" I ask. "Well sure, it's a proven fact that you'll spend more here if it doesn't hurt as much." "See that guy over there?" "He charged 50 Whoppers to get the flame points." "Flame points?" I ask. "Yeah, you collect flame points and they're good for cool prizes!" "We've got small dogs... Siamese cats.. and chainsaws. It's really getting kinda' crazy.. We hardly have room to store the buns back here anymore." "Tell you the truth, I'm getting a little worried, there has to be a liability issue with those cats near the deep fryer, anyway, can you just open the account? 'cause for each one I open I get a free trip to Hawaii!"
"Umm.. I'll pass, just give me fries with that."
 
A while back as I drove by my local Burger King, I noticed a sign out front that said "Closers wanted." I wondered if that meant that if I balked at ordering a meal, a guy named Guido came out and said "What's it going to take to get you into a Whopper today?" Makes you wonder...  I know what you're wondering right now, is this guy staying up too late??? Has he had too much fried food?? Was there a point here?
OK.. so I wandered.. but the point is to be aware of how hard retailers are working to get you to spend more on borrowed money, over longer periods of time. More credit and more time is not necessarily a good thing, as the more time you spend paying money back to the bank, the greater the transfer of wealth that is taking place. That is, you are transferring your ability to build wealth from you, to the bank.. And really, they have enough.. So start building wealth for you and your family, use cash! 
 
 

 
 
 

 

What are You Willing to do for Success?
 
 
Be Good to Yourself

winning business guyThe end of another year is upon us. This month we will gather with family and freinds to celebrate. We'll attend parties and exchange gifts. After all the celebrating is done, after we've eaten too much and the tree is taken down, we realize the New Year  is just a few days away and we stop to reflect on the past year. The media will start recapping the events of 2007 and there will be countdown shows on every channel in anticipation of the New Year.

 
Even as we start making our resolutions for the New Year, we start kicking ourselves for mistakes we've made in the past, telling ourselves "If only I.." Too many of us think we cannot succeed in the future becasue of past mistakes. Too many give up and settle for their curent situation, thinking they just can't do any better, that they just don't have what it takes. Many replay their past failures over and over in their minds, convinceed they don't the resouces, knowledge, or skill to move forward to where they want to be. But as Pumba said in "The Lion King" "You have to put your past in your behind." Before we are able to move forward, we have to be able to look in the mirror, tell ourselves that we really forgive ourselves and let go of those mistakes from the past. Only then will we really open our minds up to success.
 
 
So as you start looking forward to the New Year, be good to yourself.. Wipe the slate clean, let go of the past. Take the lessons to be learned, apply what you've learned by changing behavior when required and get ready to take action and truly propel yourself to success in the new Year!

 
 
 

"Holding on to anger, resentment and hurt only gives you tense mescles, a headache and a sore jaw from clenching your teeth. Forgiveness gives you back the laughter and the lightness in your life."
- Joan Lunden
 
 
 
 

 
     
 


 

We'd like to hear from you!
 
We'd like to know how you're doing on your journey to becoming debt free. Drop us a line and let us know! We'll include it in upcoming newsletters to encourage others!
 
Have a question? Send it to us and we'll answer it in an upcoming issue of the newsletter.
 
 
 
Events
If you enjoyed our last "Dumpi Debt! Build Wealth! Live Free!" class, tell your friends! We will be running another class at Northampton Community College in the spring. The class will meet March 19th and 26th from 7 - 9 PM. For more information contact Northampton Community College or           click here
 
 
Whatever your goal, strive to be great, then help others!                                   
 
Sincerely,
 

Eric Sherer
Sherer Financial Coaching
 
 
Phone: 610-570-0948
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Sherer Financial Coaching - 610-570-0948