Ever wonder why the new kid in the sales room is able to bring in orders from those clients no one else could sell?
Enthusiasm! These "newbe's" don't have the product knowledge:they don't have a high level of sales skills. They do have
enthusiasm.
Most of these new sellers haven't had clients and agencies tell them over and over again that "radio doesn't work". They haven't yet had clients tell them that "their commercials cost too much". Instead, they are on fire with the conviction that radio is the salvation of all retailers. And, guess what, they sell radio!
Belief in our product is critical to sales success. And "belief" is more than head knowledge. It is heart knowledge. It is the certainty that we have the solution to our clients' marketing problems. It's all about our passion for our product.
When you have a passion for our product and believe that it has the ability to satisfy customer needs, then you can transfer that belief to your clients. Having a passion for our product means that you will often exceed your customer's expectations.
May we always have the same level of enthusiasm that we had our first day on the job!
Remember, "Passion is the trigger of success".
l
