|
Greetings from BBI!
Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.
Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling! |
|
What Does Your Voice Mail Say? |
|
First impressions are lasting and sometimes your voice mail message is the first thing prospective clients experience. What does it reflect about you?
Most voice mail messages are boring: "You've reached me....leave a message."
Try putting this on your voice mail: "Hi, you've reached (your name). I'm out helping other clients to create successful marketing campaigns. If you'll leave me your name and phone number, I'll be in touch to help you to do the same."
Or, how about, "You've reached (name) at the world famous KXXX. I'm out helping clients who refuse to participate in this sluggish economy. Leave me your name and number and I'll do the same for you."
Get the idea? Make your voice mail messages SELLING messages for you. Stress what you can do for the client. Make them bigger than life. You only have one chance to make a first impression! |
| The Client's Corner |
| The fastest return on your sales investment will often come from your existing clients. It's called "selling the sold".
What can you offer them to get them to spend more with you?
How about doubling their number of selling messages overnight for 10% more of their monthly investment? |
| Words to Live By..... |
" We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects."
Alex De Tocqueville |
l
