Bryson Broadcasting International Newsletter
 
Raising Radio and TV Revenues Worldwide!
1 May, 2009
Greetings from BBI!
 
Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.
 
 
Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
How Are Your Email Skills?
The Client's Corner
We Want To Help Your Staff Increase Revenue.

 How Are Your Email Skills?

 Email is an integral part of our daily communication with both co-workers and clients. Sometimes we fire off an email in haste and regret later what was contained in it.  This is a good time to review some email etiquette.

 1. Don't use an email to "let off steam". Save your anger or criticism for face-to-face meetings. Take a break, calm down and wait a few minutes. Strategic delays will help you to preserve relationships.
 
2. Set a five or ten minute "don't send rule" for most of your email. Save them to your drafts. You'd be amazed how looking at your email again after a slight delay will allow you to correct a poorly written message.
 
3. Always use spell check. Typos make you seem careless or ignorant
 
4. It's fine to use some humor in your messages, but frequent chain jokes or pictures will give the impression that you have nothing to do. Be careful with "emoticons" as well.
 
5. Be considerate, polite and brief in all messaging.
 
6. Dnt ovr abbrvt.
 
7. Don't over use alert levels
 
8. Use CC with restraint.
 
9. When sending an email to a long recipient list, code as a group address for brevity and privacy.
 
10.  ALL CAPS IS FOR SHOUTING!
   The Client's Corner
   Recession selling continued:
  
In down economic times, business does not stop. But, routine business does. To survive and thrive in 2009, we need to develop new categories of business. One station's answer to finding new business was to develop a New Business Development Center. Each morning, the sales staff spent 30 minutes calling new categories. In just a few months, they had arranged appointments with over 700 new prospective clients!
Words to Live By.....
 
"Adversity reveals genius, prosperity conceals it."
 
                                    Horace 
 
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language.  If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com.
 
For more information about BBI, click here.
 
©Copyright 2009 Bryson Broadcasting International
 
A little about me.....
pat head shot in black sweater
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
 
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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