McQuaig & Welk
Business Insights
Word of Mouth   
The Power of Word of Mouth

In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business.


Word of mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation


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Effective Delegation   
Effective Delegation

Delegating (giving someone authority to act and react to situations without referring back to you) is an important management tool.  But many small business owners prefer to take on almost everything and find it difficult to divvy up tasks to staff members for fear of losing control

 

Embracing effective delegation techniques will not only keep a business afloat but also help protect an owner from health risks.


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Team Culture    
Building a Great Team Culture 

It seems that the challenge of building a team has been with us forever.  People are the essential ingredient in all businesses however many business owners struggle to harness and develop the huge opportunity that a motivated and committed team of people can bring to a business.

  

Building a team means first creating a culture that allows for teamwork. It requires engineering your firm in a particular way


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Offers Win Business   
Using Offers to Win Business

One of the most important factors to consider when trying to appeal to the consumer is the "What's In It - For Me?" (WIIFM) element.


 It is the main driving force behind almost any buying decision so a similar thought process occurs when consumers read or hear an advertisement


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