In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business.

Word of mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation. 

Delegating (giving someone authority to act and react to situations without referring back to you) is an important management tool.  But many small business owners prefer to take on almost everything and find it difficult to divvy up tasks to staff members for fear of losing control. 

Embracing effective delegation techniques will not only keep a business afloat but also help protect an owner from health risks.

It seems that the challenge of building a team has been with us forever.  People are the essential ingredient in all businesses however many business owners struggle to harness and develop the huge opportunity that a motivated and committed team of people can bring to a business.

Building a team means first creating a culture that allows for teamwork. It requires engineering your firm in a particular way. 

One of the most important factors to consider when trying to appeal to the consumer is the "What's In It - For Me?" (WIIFM) element.

 It is the main driving force behind almost any buying decision so a similar thought process occurs when consumers read or hear an advertisement.