A first impression can never be recalled. Yet most of us don't seem to give it much thought or planning.

Make a good first impression and both you and your company will be seen in a positive way; make a poor first impression and you may not get another chance. 

Business owners who develop or market a new product often have a justifiable pride in what they are selling. When selling a new piece of technology they can probably go into great detail about all the features of that technology.

However, you don't necessarily want that kind of detail when you're marketing. Your clients are generally only interested in product features that translate into benefits. 

Committing to an effective website is a vital marketing strategy, however once the site has launched the battle has only just begun.

Directing traffic to your site and then maintaining the driving force that keeps people clicking through is an on-going task and the main responsibility for your marketing manager. 

Inventory management is all about keeping track of the goods you buy, process or store as part of your business.

Good inventory management involves minimizing your inventory costs. The cost of buying and holding inventory can be very high. In fact, it can account for up to 80 percent of the final price of goods or services in some industries.