Reactivating Lost Clients
Save time, money and energy easily by choosing to put your focus towards reactivating old clients instead of rushing full-speed ahead into a brand new marketing campaign.
While it is important to be consistently attracting new business, your 'old dogs' don't need to be taught new tricks. By simply reminding them of why they chose you in the first place, you may be on your way to picking up an easy sale...
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Short Term Goals
Long-term goals are crucial for a successful business. Mission statements, business plans and marketing campaigns all contribute towards achieving your goals.
While long-term plans help you to keep an eye on the overall goals, short-term goals are necessary on a day-to-day basis to ensure their delivery.
For short-term goals to be successful, they must be achievable, encouraging and have realistic timelines. While a business plan plays out over years, short-term goals can cover daily, weekly or monthly timelines....
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Customer Centricity in Small Business
The current hot topic of debate in the world of small business is: does being customer centric play a role in success? Can great customer service alone do the job? Can being customer centric be detrimental?
Every company with a client list relies heavily on their customer service to retain those clients throughout the years.
Being customer centric is defined as "creating a positive consumer experience at the point of sale, or post sale". More simply put, it means putting the customer at the center of a company's marketing efforts, without the main focus being solely on closing the sale.
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Tips for Recruitment
As one expert puts it, "Gone are the days of simply putting out a 'Hiring' sign". Competition for the right person and the right skill sets can prove a difficult task with disappointing results.
However, there are simple steps you can take to make your business more attractive to job seekers without compromising your own needs.
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