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5 Great Videos Going Up for Full View
February 15, 2011
Caribbean Casual Back Deck InterviewsShot on location in the British Virgin Islands on the sailing yacht 'Sundowner' with Teri DiMarino, Kathy Rose, Susie Penney, and Melissa Verplank
It's not very often these four industry leaders get together for some fun, rest, and relaxation - but they all love their work and it doesn't take much for them to turn their conversations into an inspiring brainstorming session. Guess what? You get to be a fly on the wall!
In this session, the ladies discuss the difference between marketing and publicity and ways you can put your best foot forward. They discuss what has worked to build their client base in the past. They also cover how the marketing landscape is changing with the age of technology while other areas remain consistent, such as a strong core group of referral-based customers.
In this video you will learn:
- The #1 way to market your business
- Pitfalls to be careful of when the media shows up at your doorstep
- Where you can learn more about effective marketing techniques
- The 80/20 rule when dealing with your customers
- What you need to do to make your business stand out from the crowd
Who said Doodles don't shed? In this session, Misty Fowler shares some grooming techniques on a Doodle that has a soft down undercoat (that sheds) combined with a harsh, wiry outer coat. She explains the differences in Doodle coats and shows you tools and techniques to help reduce shedding and set the coat up for a beautiful trim. Misty does a fabulous job showing you how to use blenders to get a long, layered trim in a manner that is both appealing and timely.
In this video you will learn:
We have broken this demonstration into 3 chapters for easier uploading and viewing.
Chapter 1
Preparing the coat for the trimming process and grooming the bulk of the body
Approximate running time: 36 minutes
Chapter 2
Grooming the legs and detailing the Doodle (feet were rounded in Chapter 1)
Approximate running time: 14 minutes
Chapter 3: Addressing the head and tail
Approximate running time: 9 minutes
- Which tools work best to remove downy undercoat
- How to get a beautiful, natural looking finish - all by hand
- How to use the pets anatomy to set the lines on the trim
- How to set parallel lines (great camera views!)
- How to style the head in sections
Approximate running time: 60 minutes
 Grooming the Long Haired Cat by Hilaire Boelkins, CMG
 Hilaire is back with the second session of cat grooming - finishing the kitty so it's mat and tangle free. She'll show you her personal secrets to safely work with a cat including trigger points to watch for when a cat's body language is telling you it's had enough. She'll even finish the groom with an adorable bow. You can clearly see Anna is thrilled with this entire process - especially the pink bow!
In this video you will learn: - Different methods to keep the kitty calm
- Standard grooming practices for most long-haired cats
- Options to safely restrain a cat
- Which tools work best on felines
- How to safely remove mats from the coat
... plus lots of handling tips and tricks throughout the entire video Approximate running time: 60 minutes
In our last training session, Misty showed you the finer points of hand scissoring on her retired contest Poodle, Sambuca. In this training session, she flips Sambuca around and shares with you how to 'cheat' off the coat on the other side with guard combs. This allows you to create the same trim with style and flair but without the same degree of difficulty as doing it all by hand scissoring - and in a lot less time. In this video you will learn: - How to duplicate a hand-scissored, competition style trim in a lot less time
- Setting the pattern based on anatomy and bone structure
- How to use a variety of guard combs to sculpt the coat
- How to trim the legs (including dealing with "hard to reach spots")
Helpful Tidbits from Dr. Smith Insect Bites, Heat Stroke, & Safety Precautions By Dr. Richelle Smith
What can you do to help a pet that has been bitten or stung by an insect and the pet is having an adverse reaction? What are the signs of a mild or a severe reaction to an insect bite? Heat stroke can be a real life-threatening situation in just about any grooming shop. What do you need to be aware of to keep your pet clients safe? Dr. Smith leads you through an open discussion on these topics as well as other safety precautions. In this video you will learn: - What you can do if a pet is having an allergic reaction to an insect bite
- Types of dogs that are prone to heat stroke
- How you can avoid a heat stroke situation in your salon
- What to do if you do have a pet experiencing heat stroke
- Basic safety issues to be on the lookout for in all professional settings
Approximate running time: 16 minutes
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